New Amscan, Inc.
Advent International-backed party supplies manufacturer and wholesaler that acquired the Party City brand and IP in 2025, operating partycity.com and the Amscan portfolio.
Company Type
private
Founded
1947
Headquarters
Woodcliff Lake, New Jersey, USA
Revenue
Approximately $1 billion (estimated, 2026)
Employees
Approximately 3,000 (estimated)
Primary Market
Global
New Amscan, Inc. Timeline
About New Amscan, Inc.
Who owns New Amscan?
Private equity firm Advent International.
Does New Amscan own Party City?
Yes, it acquired the Party City brand and intellectual property in 2025 and operates partycity.com. The original retail stores closed permanently in 2025.
Where is New Amscan based?
Woodcliff Lake, New Jersey.
What is Amscan?
The party supplies manufacturer and wholesaler founded in 1947 that forms New Amscan's core business.
History of New Amscan, Inc.
Amscan was founded in 1947 and built into a leading party supplies manufacturer. Advent International acquired the business as part of its party goods investments, folding it into the Party City retail platform it took private in 2011 alongside Thomas H. Lee Partners.
After Party City Holdco's 2025 liquidation, Advent's Amscan entity acquired the Party City brand and IP, becoming New Amscan, Inc. The new company launched the Party City e-commerce site in September 2025 and supplies third-party retailers that reopened Party City shops inside their stores.
Brands Owned by New Amscan, Inc.
New Amscan, Inc. owns 1 brand in our database. Explore the ownership tree below — click categories to expand and see individual brands.
New Amscan, Inc.
private · Founded 1947 · Woodcliff Lake, New Jersey, USA
1
brands
Frequently Asked Questions About New Amscan, Inc.
Who owns New Amscan?
Private equity firm Advent International.
Does New Amscan own Party City?
Yes, it acquired the Party City brand and intellectual property in 2025 and operates partycity.com. The original retail stores closed permanently in 2025.
Where is New Amscan based?
Woodcliff Lake, New Jersey.
What is Amscan?
The party supplies manufacturer and wholesaler founded in 1947 that forms New Amscan's core business.
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