Who Owns DK?

The DK name descends from Delek's initials, and the brand was created to solve a licensing problem. Delek's retail stores, inherited through the 2017 merger with Alon USA Energy, operated under a perpetual 7-Eleven license covering west Texas and most of New Mexico. In November 2018, Delek terminated that license agreement, triggering a deadline to remove all 7-Eleven branding by December 31, 2021.

Delek announced the replacement brand in early 2019. The first DK store opened in Midland, Texas, on February 26, 2019, and the company worked through a store-by-store conversion across roughly 280 locations. The fuel side of the business already sold gasoline under the Alon brand name, so DK arrived as a store and canopy identity rather than a new fuel product.

In 2022, Delek refreshed the brand with a store concept called DK Elevate, debuting in Abilene, Texas. The format upgraded foodservice, store layout, and branding at flagship sites.

The brand's corporate footing changed again in 2024. Delek had been separating its retail segment for years and agreed to sell it to FEMSA, parent of the OXXO chain with more than 22,800 stores. The deal closed in October 2024 for $385 million. FEMSA began rebranding former DK Convenience stores to OXXO in 2025 and 2026, holding grand openings in El Paso in June 2026 as conversions accelerated. Delek retained the DK Fuel trademark and signed a supply agreement that keeps DK and Alon fuel branding at the pumps of many converted stores.