
Alon is a fuel brand wholly owned by Delek US Holdings, Inc. (NYSE: DK), a publicly traded downstream energy company headquartered in Brentwood, Tennessee. The Alon name replaced Fina branding on Alon USA's Southwest stations in 2011, and Delek inherited the brand through its 2017 merger with Alon USA Energy. Alon Fuel remains Delek-owned and supplies stations across Texas, New Mexico, and neighboring states through a long-term branded fuel agreement tied to the FEMSA retail sale.
Parent Company
Acquired
2017
Status
Publicly Traded
Headquarters
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Alon | Delek US Holdings, Inc. | Subsidiary |
The Alon brand's station network predates the name by more than a decade. In 2000, Alon Israel Oil Company formed Alon USA Energy and bought Total Fina's US downstream assets, acquiring the Fina-branded stations and the Big Spring refinery. The first Alon-managed stations opened that year under the Fina name, which the new company continued to use under license.
In 2011, the company dropped the licensed Fina identity and rebranded the stations as Alon. The fuel brand anchored a regional retail business concentrated in west Texas and New Mexico, paired with the company's refining and asphalt operations.
Delek US Holdings had held a minority stake in Alon since 2015. In July 2017 it bought the remaining 53% for roughly $530 million in stock, making Alon a wholly owned subsidiary and adding the Alon fuel brand to Delek's portfolio. Delek then ran a two-brand system: Alon on legacy sites and DK on former 7-Eleven licensed stores after 2019.
In October 2024, Delek sold the physical convenience stores to FEMSA for $385 million while retaining the Alon trademark. OXXO has been converting the storefronts since 2025, but Alon Fuel continues at pumps under the branded supply deal, and Delek lists Alon alongside DK as its two active fuel marks.
What does Delek US own?
Delek US owns four petroleum refineries in Tyler and Big Spring, Texas; El Dorado, Arkansas; and Krotz Springs, Louisiana, plus logistics assets and a roughly 58% interest in Delek Logistics Partners (NYSE: DKL).
Is Delek US publicly traded?
Yes. Delek US Holdings trades on the New York Stock Exchange under ticker DK. It went public in May 2006.
Is Delek US related to Delek Group of Israel?
It was founded as the US downstream arm of Israel's Delek Group in 2001, but the two are now separate, unaffiliated public companies that happen to share a name.
Did Delek US sell its gas stations?
Yes. In October 2024 it sold 249 convenience stores to FEMSA for about $385 million. The stores are being rebranded to Oxxo, and Delek supplies their fuel under a ten-year agreement.
How many refineries does Delek own?
Four, in Tyler and Big Spring, Texas; El Dorado, Arkansas; and Krotz Springs, Louisiana, with combined throughput capacity of roughly 302,000 barrels per day.
Who is the CEO of Delek US?
Avigal Soreq has been president and CEO since 2022. Ezra Uzi Yemin is executive chairman.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Phillips 66 | USA | 1875 | Mass market | United states | All Genders | |
| Imperial Oil | Canada | 1911 | Mass market | Canada | All Genders | |
| Exxon Mobil | USA | 1972 | Mass market | Global | All-ages | |
| Marathon Petroleum | USA | 1930 | Mass market | United states | All Genders | |
| Exxon Mobil | USA | 1966 | Premium | Global | All Genders | |
| Suncor Energy | Canada | 1975 | Mass market | Canada | All-ages |
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Energy UtilitiesOwned by Imperial Oil Limited
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Market Positioning: Alon competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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Energy UtilitiesOwned by CHS Inc.
American fuel, lubricant, and convenience store brand owned by CHS Inc., the nation's largest farmer-owned cooperative, operating roughly 1,400 locations across 19 states.
Cenex is privately owned, unlike Alon which is under a publicly traded parent company.
Energy UtilitiesOwned by Phillips 66
Phillips 66 is the flagship fuel marketing brand of the downstream energy company of the same name, fronting about 7,620 branded US outlets alongside Conoco and 76.
Phillips 66 operates independently without a large parent corporation.
Energy UtilitiesOwned by Adani Group
Adani Green Energy Limited (AGEL) is India's largest renewable energy company by installed capacity, listed on the National Stock Exchange and BSE. It develops, builds, and operates solar and wind power plants across India.
Adani Green Energy is privately owned, unlike Alon which is under a publicly traded parent company.
Energy UtilitiesOwned by Adani Group
India's largest private thermal power producer, operating approximately 17,550 megawatts of installed capacity across eight states, listed on NSE and BSE.
Adani Power is privately owned, unlike Alon which is under a publicly traded parent company.
Energy UtilitiesOwned by JSW Group
JSW Energy Limited is an Indian independent power producer and subsidiary of JSW Group, operating thermal, hydro, solar, and wind assets with over 10 GW of installed capacity and a target of 30 GW by 2030.
JSW Energy is privately owned, unlike Alon which is under a publicly traded parent company.
Energy UtilitiesOwned by PSEG
The regulated electric and gas utility serving New Jersey, operating under the Public Service Enterprise Group umbrella.
PSE&G is privately owned, unlike Alon which is under a publicly traded parent company.
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