
Esso is the flagship retail brand of Imperial Oil Limited (TSX: IMO), which is 69.6% owned by ExxonMobil. Founded in 1911 as a trademark of Standard Oil of New Jersey, Esso operates approximately 1,700 service stations across Canada. Imperial Oil operates three refineries (Strathcona, Nanticoke, Dartmouth) and has partnered with FLO to expand EV charging at Esso locations. The brand is part of ExxonMobil's global family of fuel brands, which includes Mobil and Exxon in other markets.
Parent Company
Founded
1911
Status
Publicly Traded
Headquarters
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Esso | Imperial Oil Limited | Wholly owned |
The Esso brand originated in 1911 as a trademark of Standard Oil of New Jersey, one of the companies created by the breakup of Standard Oil. The name "Esso" is derived from the phonetic pronunciation of "S.O." (Standard Oil). The brand was used on gasoline and petroleum products sold at Standard Oil of New Jersey's service stations across the United States and internationally.
In Canada, the Esso brand was applied through Imperial Oil, which had been majority-owned by Standard Oil of New Jersey since 1898. Imperial Oil, founded in 1880, was one of Canada's oldest petroleum companies. The Esso trademark became Imperial Oil's primary retail brand for gasoline stations, replacing the company's earlier branding.
Throughout the 20th century, Esso expanded across Canada, establishing service stations in communities from coast to coast. The brand became known for its distinctive red, white, and blue logo, quality petroleum products, and convenient locations. Esso stations offered gasoline, diesel, motor oil, and automotive services, with convenience stores added to most locations in the 1980s and 1990s.
In 1972, Standard Oil of New Jersey (by then renamed Exxon) rebranded its U.S. service stations from Esso to Exxon. However, the Esso name was retained in Canada due to its strong brand recognition and market position. The decision preserved Esso's Canadian identity while maintaining its connection to the ExxonMobil corporate family. Today, the Esso brand is also used in other markets where ExxonMobil operates, including parts of Europe and Asia.
Imperial Oil introduced the Esso Extra loyalty program in the 1990s, allowing customers to earn points on fuel and convenience store purchases. The program remains one of Canada's largest retail loyalty programs. The Speedpass contactless payment system, introduced in the 1990s, was one of the first RFID-based payment systems in Canadian retail.
In recent years, Esso has begun adapting to the energy transition. Imperial Oil has partnered with FLO, Canada's largest EV charging network operator, to install Level 2 and DC fast charging stations at select Esso locations. The partnership aims to convert Esso stations into multi-energy fueling hubs as EV adoption increases in Canada. Imperial Oil has also invested in renewable diesel production at its Strathcona refinery, which supplies lower-carbon fuel to Esso stations and commercial customers.
Who owns Imperial Oil?
Imperial Oil is majority-owned by ExxonMobil, which holds approximately 69.6 percent of outstanding shares. The remaining approximately 30.4 percent of shares are publicly traded on the Toronto Stock Exchange and NYSE American under ticker symbol IMO. By virtue of ExxonMobil's majority ownership, Imperial Oil is considered an entity which is not controlled by Canadians under Canadian law.
Is Imperial Oil publicly traded?
Yes, Imperial Oil is publicly traded on the Toronto Stock Exchange and NYSE American under ticker symbol IMO. While ExxonMobil holds a 69.6 percent majority ownership stake, the remaining shares are publicly traded. There are 509,044,963 common shares outstanding as of February 14, 2025.
Who is the CEO of Imperial Oil?
John Whelan is the Chairman, President, and CEO of Imperial Oil Limited. He succeeded Brad Corson on May 8, 2025, at the conclusion of the company's annual meeting of shareholders. Corson retired after a 42-year career at Imperial and ExxonMobil, having served as CEO since January 1, 2020.
Who founded Imperial Oil?
Imperial Oil was founded in 1880 by Jacob Englehart and Frederick Fitzgerald in London, Ontario, Canada. In 1898, Standard Oil of New Jersey (a predecessor to ExxonMobil) acquired a majority stake, establishing the ownership relationship that continues today.
What is Imperial Oil's revenue?
Imperial Oil reported revenue of CAD $46,918 million for fiscal year 2025, a decrease from CAD $51,359 million in FY2024. Net income for FY2025 was CAD $3,268 million, or $6.48 per diluted share, compared to CAD $4,790 million, or $9.03 per diluted share, in FY2024. The decline reflected lower commodity prices, partially offset by improved downstream margins.
How many people does Imperial Oil employ?
Imperial Oil employed approximately 5,000 regular employees at the end of 2025, down from 5,100 in 2024 and 5,300 in 2023. On September 29, 2025, the company announced a restructuring plan to reduce employee roles by approximately 20 percent, substantially completed by end of 2027, which would reduce the workforce to approximately 4,000.
What are the Kearl tailings leaks?
In May 2022, Imperial Oil detected tailings seepage at its Kearl oil sands mine that was not reported to the public for nine months. In January 2023, a separate berm overflow released 5.3 million litres of contaminated wastewater. The Alberta Energy Regulator fined Imperial $50,000 in August 2024 and laid nine charges in January 2025 under the Environmental Protection and Enhancement Act and the Public Lands Act. Indigenous communities were not informed of the initial seepage for nine months, leading to a lawsuit by the Athabasca Chipewyan First Nation against the regulator.
Imperial Oil's sustainability initiatives apply to Esso operations across Canada.
Carbon Reduction: Imperial Oil has committed to achieving net-zero Scope 1 and 2 emissions from its operated assets by 2050, with interim targets for 2030. The company's Strathcona refinery is being upgraded to produce renewable diesel, which can reduce lifecycle greenhouse gas emissions by approximately 80% compared to conventional diesel.
EV Charging Infrastructure: Imperial Oil has partnered with FLO, Canada's largest EV charging network, to install Level 2 and DC fast charging stations at select Esso locations. The partnership aims to deploy charging infrastructure at hundreds of Esso stations across Canada over the coming years, converting traditional fuel stations into multi-energy hubs.
Environmental Compliance: Esso service stations implement environmental management systems, including spill prevention programs, underground storage tank monitoring, and vapor recovery systems. Imperial Oil complies with Canadian environmental regulations, including fuel quality standards under the Canadian Environmental Protection Act and provincial regulations.
Biofuels: Esso stations in Canada sell gasoline blended with ethanol (up to 10% in most provinces) and diesel blended with biodiesel, in compliance with federal and provincial renewable fuel regulations. Imperial Oil's refineries produce these blended fuels to meet regulatory requirements.
Esso's brand heritage and Imperial Oil's operational record have been recognized within the Canadian petroleum industry. The brand has been featured in Canadian marketing and consumer research for its longevity and recognition as one of Canada's most familiar fuel brands. Imperial Oil has received industry recognition for safety performance at its refineries and retail network.
Environmental Incidents and Spills: Esso service stations have experienced fuel spills and underground storage tank leaks over the decades, requiring cleanup and remediation. Imperial Oil has implemented comprehensive spill prevention programs and improved monitoring systems. Legacy contamination at some older station sites has required environmental remediation under provincial regulations.
Climate Change and Fossil Fuel Criticism: As a fossil fuel brand, Esso faces ongoing criticism from environmental organizations regarding its contribution to greenhouse gas emissions. Climate advocacy groups have targeted Esso and Imperial Oil in campaigns calling for faster transition to renewable energy. Imperial Oil has responded by investing in renewable diesel, EV charging infrastructure, and carbon reduction initiatives, though critics argue these investments are insufficient relative to the company's core fossil fuel operations.
Fuel Pricing Scrutiny: Esso has faced criticism from consumer advocacy groups regarding fuel pricing, particularly during periods of high gasoline prices. Canadian fuel retailers operate in a market where prices are influenced by global crude oil prices, refining margins, and taxes, but consumer groups have questioned pricing transparency. Provincial regulators have conducted reviews of fuel pricing practices, though no major findings of collusion involving Esso have been substantiated.
ExxonMobil Corporate Controversies: As a brand of Imperial Oil, which is majority-owned by ExxonMobil, Esso is indirectly associated with controversies involving its ultimate parent. ExxonMobil has faced lawsuits and regulatory actions related to climate change disclosures, including a 2022 lawsuit by the Massachusetts Attorney General alleging the company misled investors and consumers about climate risks. These controversies affect the broader ExxonMobil brand family, including Esso.
Indigenous Rights and Oil Sands: Imperial Oil's oil sands operations in Alberta, which supply feedstock for Esso fuel, have been the subject of criticism from Indigenous groups and environmental organizations regarding land use, water contamination, and treaty rights. Imperial Oil has engaged in consultation and benefit agreements with Indigenous communities near its operations, though disputes over oil sands development continue.
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| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Suncor Energy | Canada | 1975 | Mass market | Canada | All-ages | |
| Exxon Mobil | USA | 1972 | Mass market | Global | All-ages | |
| Par Pacific Holdings | USA | 2016 | Mass market | Hawaii | All Genders | |
| Exxon Mobil | USA | 1966 | Premium | Global | All Genders |
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