
CBS Sports is owned by Paramount Skydance, the company formed by the merger of Skydance Media and Paramount Global. Headquartered in New York, CBS Sports operates as part of the Skydance Global Sports Group, broadcasting across the CBS network, Paramount+, CBS Sports Network, CBS Sports HQ, and the CBS Sports Golazo Network. Its flagship properties include the NFL, NCAA March Madness, the Masters, and UEFA Champions League rights.
| Brand | Parent Company | Ownership Type |
|---|---|---|
| CBS Sports | Skydance Corporation | Brand division |
CBS has carried sports since the 1950s, including early NFL broadcasts and golf's Masters Tournament, which it has aired continuously since 1956, one of the longest sports broadcast partnerships in television. The modern CBS Sports division identity dates to the mid-1990s.
CBS built its franchise portfolio over decades: the NFL, which it carried from 1956 to 1993 and regained in 1998; the NCAA men's basketball tournament including March Madness; SEC college football from 2001; and golf's majors. The 2019 merger that formed ViacomCBS, later Paramount Global, placed CBS Sports within a combined television and streaming group.
Under Paramount, CBS Sports expanded into streaming with Paramount+ soccer coverage, acquiring UEFA Champions League English-language rights and building the CBS Sports Golazo Network as a free soccer channel. The division's Champions League studio coverage drew particular acclaim.
The Skydance-Paramount merger, completed in 2025, folded CBS Sports into the Skydance Global Sports Group alongside the company's other sports operations, with Paramount Skydance trading publicly. CBS Sports continues as a top-tier US broadcaster anchored by the NFL, March Madness, the Masters, and Champions League rights.
What does Skydance Corporation own?
Skydance Corporation owns Paramount Pictures, Warner Bros. studios, CBS, CNN, Paramount+, HBO Max, HBO, Pluto TV, MTV, Nickelodeon, Comedy Central, BET, Showtime, Discovery Channel, HGTV, Food Network, TLC, DC Comics, and Skydance's Animation, Film, Television, Interactive/Games, and Sports divisions. The company acquired the Warner Bros. Discovery portfolio on October 6, 2026.
Is Skydance Corporation publicly traded?
Yes, Skydance Corporation is publicly traded on the New York Stock Exchange under the ticker symbol SKYD. The listing moved from Nasdaq, where it previously traded as PSKY, on October 6, 2026, the day the WBD acquisition closed.
Who runs Skydance Corporation?
David Ellison and Ynon Kreiz serve as co-CEOs. Ellison founded Skydance Media in 2010, led the 2025 merger with Paramount Global, and drove the WBD acquisition. Kreiz joined from Mattel, where he was credited with the toymaker's turnaround and its expansion into entertainment, including the 2023 Barbie film. Bari Weiss oversees CBS News and Mark Thompson oversees CNN within the new structure.
What happened to the Redstone family's control of Paramount?
The Redstone family, which controlled Paramount Global for decades through National Amusements' holdings of super-voting Class B shares, sold its stake as part of the Skydance merger transaction that closed on August 7, 2025. National Amusements no longer holds a controlling position in the company. Shari Redstone received cash for her National Amusements stake.
How many subscribers does Paramount+ have?
Paramount+ ended 2025 with 79 million paid subscribers. In Q4 2025, Paramount+ revenue grew 17% year over year to $1.837 billion, with ARPU increasing 10%. The company plans to combine Paramount+ and HBO Max into a single streaming platform following the WBD acquisition.
What was the Warner Bros. Discovery acquisition?
On February 27, 2026, Paramount announced a definitive agreement to acquire Warner Bros. Discovery for $31 per share in cash, valuing WBD at $81 billion in equity value and $110 billion in enterprise value. The transaction was backed by $47 billion in equity from the Ellison family and RedBird Capital Partners and $54 billion in debt commitments. After UK CMA clearance and a state attorneys general settlement, the deal closed on October 6, 2026, and the combined company was renamed Skydance.
What is Skydance Corporation's revenue?
For full year 2025, the predecessor company reported total revenue of approximately $28.9 billion, combining the predecessor period (January 1 to August 6) revenue of $16.6 billion and the successor period (August 7 to December 31) revenue of $12.3 billion. Warner Bros. Discovery reported FY2025 revenue of approximately $37.3 billion on a standalone basis.
Where is Skydance Corporation headquartered?
Skydance Corporation maintains its primary corporate offices in Los Angeles, California, and New York, New York. The company has production facilities and operations in multiple locations including Hollywood, Burbank, Atlanta, London, and other global entertainment hubs.
CBS Sports has won multiple Sports Emmy Awards and its Champions League studio coverage is widely rated the best soccer broadcasting in the US market. The Masters broadcast is consistently among golf's most-watched events, and March Madness coverage remains a flagship television property.
CBS Sports has faced periodic controversies over broadcast decisions and announcer conduct through its history. The 2023 incident in which a prominent analyst's departure generated legal and media coverage drew scrutiny of the division's workplace culture. No material regulatory sanctions against the sports division are on record.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Nbcuniversal | USA | 1995 | Mass market | United states | All Genders | |
| Disney | CA (West Coast) | 1943 | Mass market | United states | All-ages | |
| Warner Bros Discovery | France | 1989 | Mass market | Europe | All Genders | |
| Fox | USA | 1994 | Mass market | United states | All-ages | |
| Amazon | USA | 2009 | Mass market | Global | All Genders | |
| Apple | United States | 2007 | Premium | Global | All Genders |
Media EntertainmentOwned by NBCUniversal
The sports division of NBCUniversal, covering the Olympics, NFL Sunday Night Football, and Premier League soccer across NBC broadcast, Peacock, and the USA Sports cable group.
Media EntertainmentOwned by The Walt Disney Company
Major American broadcast television network with a rich history in news, entertainment, and sports programming, serving as a cornerstone of Disney Entertainment Television within The Walt Disney Company.
Media EntertainmentOwned by Warner Bros. Discovery
Pan-European sports network owned by Warner Bros. Discovery, a wholly owned subsidiary of Skydance since October 6, 2026. Holds Olympic broadcasting rights through 2032.
Media EntertainmentOwned by Fox Corporation
American cable sports network and broadcasting division offering live sports programming, analysis, and coverage of major sporting events.
Media EntertainmentOwned by Amazon.com Inc.
Amazon's film and television production company creating original content for Prime Video and theatrical release.
Media EntertainmentOwned by Apple Inc.
Digital media player and streaming service developed by Apple Inc., offering access to movies, TV shows, and original content through Apple TV+ and other streaming apps.
Market Positioning: CBS Sports competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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Media EntertainmentOwned by DAZN Group
Global sports streaming platform operating in over 200 markets, the flagship brand of DAZN Group, backed by Access Industries and Saudi Arabia's SURJ Sports Investment.
DAZN operates independently without a large parent corporation.
Media EntertainmentOwned by NBCUniversal
The sports division of NBCUniversal, covering the Olympics, NFL Sunday Night Football, and Premier League soccer across NBC broadcast, Peacock, and the USA Sports cable group.
NBC Sports is owned by NBCUniversal, a private company, a different structure than CBS Sports's parent.
Media EntertainmentOwned by Warner Bros. Discovery
Pan-European sports network owned by Warner Bros. Discovery, a wholly owned subsidiary of Skydance since October 6, 2026. Holds Olympic broadcasting rights through 2032.
Eurosport is owned by Warner Bros. Discovery, a private company, a different structure than CBS Sports's parent.
Media EntertainmentOwned by Netflix, Inc.
Global subscription streaming service owned by Netflix, Inc. (Nasdaq: NFLX), founded in 1997 and reaching approximately 325 million paid subscribers worldwide.
Netflix operates independently without a large parent corporation.
Media EntertainmentOwned by SeatGeek
Mobile-first ticketing platform for sports, concerts, and theater, serving as primary ticketing partner to major leagues and the official marketplace of MLB.
SeatGeek operates independently without a large parent corporation.
Media EntertainmentOwned by SiriusXM
American satellite radio and audio entertainment company providing subscription-based services across North America.
SiriusXM operates independently without a large parent corporation.
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