Who Owns DAZN?
DAZN is owned by DAZN Group, a privately held British company headquartered in London and controlled by Access Industries, the investment vehicle of Len Blavatnik, with minority stakes held by Saudi Arabia's SURJ Sports Investment and News Corp. Launched in 2016, DAZN streams live sport in more than 200 markets and generated $3.19 billion in 2024 revenue.
DAZN Timeline
GlobalOfficial Website
Who Owns DAZN?
- Parent Company: DAZN Group
- Ownership Type: Wholly owned
- Company Type: Privately Held
| Brand | Parent Company | Ownership Type |
|---|---|---|
| DAZN | DAZN Group | Wholly owned |
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History of DAZN
- Founded: 2016
- Founders: Perform Group, led by Len Blavatnik's Access Industries
DAZN launched in August 2016 in Austria, Germany, Switzerland, and Japan, built by Perform Group using rights the sports data and media company had accumulated. The name was styled as "Da Zone." Perform Group later renamed itself DAZN Group around the flagship product.
The platform expanded into Canada in 2017 and the US in 2018, anchored by a landmark $1 billion deal with Matchroom Boxing that made DAZN the US home of major fights. It grew into a top global sports rights holder: domestic Serie A and La Liga packages in Italy and Spain, Bundesliga rights in Germany, and J.League rights in Japan.
The pandemic hit live sport in 2020 and forced renegotiation of rights deals, but the service recovered and expanded globally in 2020-2021. Heavy investment in rights and subscriber growth produced sustained losses, financed by Access Industries. Revenue reached $3.19 billion in 2024, up 11 percent year over year.
Major structural moves followed: SURJ Sports Investment's minority stake in 2024 signaled Saudi backing, and the 2025 acquisition of Foxtel from News Corp gave DAZN Australia's largest pay-TV operation. The company acquired international NFL Game Pass rights in 2023, extending into US football outside the domestic market. Management has described the business as approaching profitability and has explored restructuring that could enable an eventual IPO.
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About DAZN Group
What does DAZN own?
DAZN Group operates the DAZN sports streaming platform (available in 200+ markets), DAZn Bet (sports betting), Foxtel (Australian pay-TV broadcaster acquired in 2024-2025), DAZN MENA (Middle East broadcasting joint venture with SURJ), and content brands including DAZN Boxing, DAZN Football, and DAZN Tennis. DAZN also operates NFL Game Pass internationally through a partnership with the NFL.
Is DAZN publicly traded?
No. DAZN is a privately held company. However, in June 2026, the Financial Times reported that DAZN is undergoing a financial restructuring involving a new Cayman Islands holding company that could facilitate future capital raising or an IPO.
Who owns DAZN?
DAZN is primarily owned by Access Industries, led by Len Blavatnik. SURJ Sports Investment (a subsidiary of Saudi Arabia's Public Investment Fund) holds a minority stake of close to 5% following a $1 billion investment in 2024-2025. News Corp holds an approximately 6% stake following the Foxtel acquisition deal.
Who is the CEO of DAZN?
Shay Segev serves as CEO of DAZN Group.
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When was DAZN founded?
DAZN was founded in 2006 as Perform Group. The DAZN streaming platform was launched in 2016. The company has since grown to become one of the world's leading sports streaming services, operating in over 200 markets.
What is DAZN's annual revenue?
DAZN reported revenue of $3.19 billion for 2024, an increase of 11% from $2.86 billion in 2023. Direct-to-consumer revenue was $3.12 billion. The company is privately held and does not file detailed financial reports with the SEC, but files financial results in the UK.
What major partnerships has DAZN announced recently?
In July 2026, DAZN announced a landmark partnership to become the exclusive direct-to-consumer streaming home of YES Network and MSG Networks for the 2026-2027 NBA and NHL seasons. DAZN is also reportedly close to deals with seven additional NBA teams. Other major partnerships include NFL Game Pass (international), FIFA Club World Cup 2025, Riyadh Season, and the Foxtel acquisition in Australia.
What is DAZN's relationship with Saudi Arabia?
SURJ Sports Investment, a subsidiary of Saudi Arabia's Public Investment Fund, invested $1 billion in DAZN in 2024-2025, acquiring a minority stake of close to 5% and establishing the DAZN MENA broadcasting joint venture. DAZN exclusively broadcasts Riyadh Season and operates Saudi Pro League club channels. This relationship has drawn criticism from human rights organizations regarding sportswashing.
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- Founded: 2006
- Headquarters: London, United Kingdom
- Company Type: Privately Held
- Revenue: $3.19 billion (2024)
- Employees: Approximately 3,000
Where Is DAZN Made / Based?
- Headquarters: London, England, United Kingdom
DAZN Categories & Tags
Awards & Recognition
DAZN has received industry recognition for streaming innovation and its boxing production, and is regularly cited as the leading global sports OTT service. Its 2019 deal with Canelo Álvarez was the largest athlete contract in sports history at the time.
DAZN Recalls & Controversies
DAZN has faced sustained scrutiny over its losses, which ran to billions during the rights-investment years, and periodic price rises that drew subscriber criticism in markets such as Italy and Spain.
Its Saudi PIF investment and the Foxtel acquisition attracted media coverage of sovereign wealth influence in sports media, and rights-related disputes with leagues and fans have occurred in several markets, including legal action in Italy over service quality. No disqualifying regulatory findings are on record.
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DAZN Ownership: Pros & Cons
Advantages
- +Access Industries' deep capital funds rights bidding
- +Global reach across 200-plus markets
- +Pure-play sports focus unlike broadcaster competitors
- +Saudi investment signals patient sovereign capital
Considerations
- -Years of heavy losses remain unrecovered
- -Rights inflation pressures the core economics
- -Subscriber churn sensitivity in key European markets
- -Sovereign wealth backing invites geopolitical scrutiny
Frequently Asked Questions About DAZN
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Sources & Further Reading
Competitors to DAZN
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Public Investment Fund | Saudi Arabia | 1957 | Premium | Asia pacific | All-ages | |
| Skydance | USA | 1994 | Mass market | United states | All Genders | |
| Warner Bros Discovery | France | 1989 | Mass market | Europe | All Genders | |
| Ea | USA | 1988 | Premium | United states | All Genders | |
| Nbcuniversal | USA | 1995 | Mass market | United states | All Genders |
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Competitive Analysis
Market Positioning: DAZN competes with 5 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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