DAZN Group Limited
British sports streaming service headquartered in London, providing live and on-demand sports content across multiple markets with significant investment from Saudi Arabia's Public Investment Fund.
Company Type
private
Founded
2006
Headquarters
London, United Kingdom
About DAZN Group Limited
Access Industries is a private investment company founded by Len Blavatnik, a Russian-American billionaire. The company specializes in technology, media, entertainment, and sports investments, with a portfolio including various high-profile companies and assets.
Access Industries serves as the primary controlling shareholder of DAZN and provides strategic guidance for the company's global expansion and business development. The company's extensive experience in technology and media investments provides DAZN with valuable expertise and industry connections.
The partnership with Saudi Arabia's Public Investment Fund represents Access Industries' strategy of partnering with sovereign wealth funds to fuel growth and expansion in key markets, particularly in sports and entertainment sectors.
History of DAZN Group Limited
DAZN was founded in 2006 as Perform Group, initially focusing on sports content distribution and subscription services. The company evolved into DAZN and launched its streaming platform in 2016, marking the beginning of its global expansion as a dedicated sports streaming service.
Throughout the late 2010s and early 2020s, DAZN expanded rapidly through strategic acquisitions and content rights deals. The company secured major sports broadcasting rights including boxing, MMA, tennis, and football leagues across various markets.
The company's expansion included launching in the US market in 2018, followed by European and Asian market launches in 2018-2020. DAZN has continued to diversify its content offerings beyond traditional sports to include gaming, e-commerce, merchandise, and ticketing services.
In 2024, DAZN received significant investment from Saudi Arabia's Public Investment Fund, marking a major strategic partnership and providing substantial capital for further global expansion and technology development.
Brands Owned by DAZN Group Limited
DAZN Group Limited owns 0 brands in our database.
DAZN Group Limited Ownership: Pros & Cons
Advantages
- +Significant financial backing from Access Industries and PIF
- +Growing subscriber base approaching 20 million globally
- +Diversified content portfolio across multiple sports
- +Global expansion opportunities in emerging markets
- +Technology investment in streaming and user experience
Considerations
- -High costs for premium sports content rights
- -Competition from traditional broadcasters and other streaming services
- -Regulatory challenges in different markets
- -Dependence on sports league partnerships and rights negotiations
- -Need to balance content costs with subscription revenue growth
Frequently Asked Questions About DAZN Group Limited
Is DAZN owned by another company?
Yes, DAZN is primarily owned by Access Industries, led by Len Blavatnik, with significant investment from Saudi Arabia's Public Investment Fund. The company operates as a private entity with strategic backing from these major investors.
Is DAZN publicly traded?
No, DAZN is not publicly traded. The company is privately owned by Access Industries and other private investors, with significant investment from sovereign wealth funds.
When was DAZN founded?
DAZN was founded in 2006 as Perform Group and launched its streaming platform under the DAZN brand in 2016. The company has since grown to become one of the world's leading sports streaming services.
Who created DAZN?
DAZN was created by Perform Group, which evolved into DAZN Group Limited. The company was established to provide sports streaming services and has grown through strategic acquisitions and content rights deals under Access Industries ownership.
What is DAZN's market position?
DAZN holds a strong position in the global sports streaming market with nearly 20 million paid subscribers. The company competes with traditional broadcasters and other streaming services for premium sports content and has established itself as a leading platform for live sports events and exclusive sports programming.
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