DAZN Group

What does DAZN own?
DAZN Group operates the DAZN sports streaming platform (available in 200+ markets), DAZn Bet (sports betting), Foxtel (Australian pay-TV broadcaster acquired in 2024-2025), DAZN MENA (Middle East broadcasting joint venture with SURJ), and content brands including DAZN Boxing, DAZN Football, and DAZN Tennis. DAZN also operates NFL Game Pass internationally through a partnership with the NFL.

Is DAZN publicly traded?
No. DAZN is a privately held company. However, in June 2026, the Financial Times reported that DAZN is undergoing a financial restructuring involving a new Cayman Islands holding company that could facilitate future capital raising or an IPO.

Who owns DAZN?
DAZN is primarily owned by Access Industries, led by Len Blavatnik. SURJ Sports Investment (a subsidiary of Saudi Arabia's Public Investment Fund) holds a minority stake of close to 5% following a $1 billion investment in 2024-2025. News Corp holds an approximately 6% stake following the Foxtel acquisition deal.

Who is the CEO of DAZN?
Shay Segev serves as CEO of DAZN Group.

When was DAZN founded?
DAZN was founded in 2006 as Perform Group. The DAZN streaming platform was launched in 2016. The company has since grown to become one of the world's leading sports streaming services, operating in over 200 markets.

What is DAZN's annual revenue?
DAZN reported revenue of $3.19 billion for 2024, an increase of 11% from $2.86 billion in 2023. Direct-to-consumer revenue was $3.12 billion. The company is privately held and does not file detailed financial reports with the SEC, but files financial results in the UK.

What major partnerships has DAZN announced recently?
In July 2026, DAZN announced a landmark partnership to become the exclusive direct-to-consumer streaming home of YES Network and MSG Networks for the 2026-2027 NBA and NHL seasons. DAZN is also reportedly close to deals with seven additional NBA teams. Other major partnerships include NFL Game Pass (international), FIFA Club World Cup 2025, Riyadh Season, and the Foxtel acquisition in Australia.

What is DAZN's relationship with Saudi Arabia?
SURJ Sports Investment, a subsidiary of Saudi Arabia's Public Investment Fund, invested $1 billion in DAZN in 2024-2025, acquiring a minority stake of close to 5% and establishing the DAZN MENA broadcasting joint venture. DAZN exclusively broadcasts Riyadh Season and operates Saudi Pro League club channels. This relationship has drawn criticism from human rights organizations regarding sportswashing.

DAZN was founded in 2006 as Perform Group, initially focusing on sports content distribution and subscription services. The company evolved into DAZN and launched its streaming platform in 2016, marking the beginning of its global expansion as a dedicated sports streaming service.

Throughout the late 2010s and early 2020s, DAZN expanded rapidly through strategic content rights deals. The company secured major sports broadcasting rights including boxing, MMA, tennis, and football leagues across various markets. DAZN launched in the US market in 2018, followed by European and Asian market expansions.

In 2023, DAZN reported an operating loss of $1.38 billion, an increase of 29% from the $1.06 billion operating loss in 2022. Despite these losses, parent company Access Industries continued to fund DAZN's expansion, pumping an additional $827 million into the company.

In late 2024, DAZN acquired global rights to all 63 matches of the 2025 FIFA Club World Cup for approximately $1 billion, a major content acquisition that significantly expanded its football offering.

In December 2024, DAZN signed a cash-and-equity deal with Rupert Murdoch's News Corp and Australian telco Telstra to take control of Australian pay-television broadcaster Foxtel, valued at A$3.4 billion (approximately $2.16 billion). As part of the deal, News Corp took an approximately 6% stake in DAZN.

In February 2025, SURJ Sports Investment, a subsidiary of Saudi Arabia's Public Investment Fund, announced a $1 billion investment in DAZN, acquiring a minority stake of close to 5%. The investment was split roughly equally between an equity stake and a new broadcasting joint venture (DAZN MENA) to serve as a pan-regional sports broadcaster in the Middle East and North Africa.

For 2024, DAZN reported revenue of $3.19 billion, an increase of 11% from $2.86 billion in 2023. Revenue from DAZN's direct-to-consumer business increased by 11% to $3.12 billion, driven by higher subscription revenue through improved pricing models, new subscriber acquisition, the growth of DAZN Bet, and blockbuster boxing events.

In February 2026, DAZN reported that NFL Game Pass subscriptions on its platform grew by 24% year-on-year, with Ultimate Tier subscribers increasing more than 300%. Fans streamed more than 125 million minutes of Super Bowl LX across DAZN's 200+ markets.

In June 2026, the Financial Times reported that DAZN is undergoing a financial restructuring to enable easier raising of cash or potentially open the door to an IPO. A new Cayman Islands holding company would be established for DAZN Group, with control held by Len Blavatnik's Access Industries. DAZN is reportedly edging toward profitability in 2026.

In July 2026, DAZN announced a landmark partnership with YES Network and MSG Networks to become the exclusive direct-to-consumer streaming home of both networks during the 2026-2027 NBA and NHL seasons. This brings live Yankees, Knicks, Nets, Rangers, Devils, Islanders, and Sabres games to DAZN. Additionally, DAZN is reportedly close to acquiring local broadcast rights for seven more NBA teams (Timberwolves, Cavaliers, Pacers, Spurs, Grizzlies, Magic, and potentially Hornets), which would make DAZN the digital home to approximately one-third of NBA franchises by the start of the 2026-27 season.

DAZN has also integrated ADI Predictstreet, a free-to-play prediction experience, into its platform timed for the FIFA World Cup 2026. This allows fans outside the US to make real-time predictions during live matches, climb leaderboards, and win prizes including World Cup match tickets.

DAZN does not have formal sustainability certifications or science-based targets for carbon emissions reduction. The company's sustainability efforts focus on digital content delivery and sports accessibility.

Digital delivery: DAZN's streaming platform eliminates the need for physical broadcast infrastructure, reducing the environmental impact associated with traditional cable and satellite broadcasting. The company has invested in energy-efficient data center operations for its streaming infrastructure.

Sports accessibility: DAZN provides multiple language options, closed captioning, and adaptive streaming quality for users with varying internet connectivity. The platform offers coverage in Spanish, Portuguese, Japanese, French, and Dutch for NFL content, and similar localization for other sports.

Interactive features: DAZN has integrated community features like FanZone, real-time voting, games, quizzes, and the ADI Predictstreet prediction experience to enhance fan engagement. These features are designed to make sports viewing more interactive and accessible.

Content acquisition ethics: DAZN's relationship with Saudi Arabia through the SURJ investment and DAZN MENA joint venture has raised questions about sportswashing — the use of sports investments to improve a country's public image. Saudi Arabia has invested heavily in sports including golf (LIV Golf), football (Saudi Pro League), boxing, and motorsport. DAZN's exclusive broadcasting of Riyadh Season and Saudi Pro League channels is part of this broader Saudi sports strategy.

DAZN is not a Certified B Corporation and does not have published science-based targets for carbon emissions reduction.

DAZN has received recognition within the sports and streaming industry:

• Streaming Innovation Awards: Recognition for technology innovation in sports streaming and user experience
• Sports Business Journal: Recognition for business model innovation and the YES/MSG Networks partnership
• International Broadcasting Awards: Honors for global expansion and international content delivery
• Technology Leadership: Recognition for streaming technology and platform development
• NFL Partnership Recognition: Acknowledged by the NFL for driving international subscriber growth and fan engagement

These recognitions are based on industry assessments and editorial evaluations.

DAZN has faced several areas of controversy and public scrutiny.

Saudi Arabia investment and sportswashing concerns: The $1 billion investment from SURJ Sports Investment (a subsidiary of Saudi Arabia's Public Investment Fund) has drawn criticism from human rights organizations and sports ethics advocates. Critics argue that Saudi Arabia's investments in sports and sports media are part of a broader "sportswashing" strategy to improve the country's public image while deflecting attention from human rights issues. DAZN's exclusive broadcasting of Riyadh Season and Saudi Pro League channels has been cited as part of this dynamic.

Financial losses: DAZN reported an operating loss of $1.38 billion in 2023, raising questions about the sustainability of its business model. The company has historically relied on substantial funding from Access Industries to cover losses. While revenue is growing and the company is reportedly edging toward profitability, the high cost of premium sports rights remains a structural challenge.

Regulatory scrutiny: DAZN faces regulatory scrutiny in various markets regarding sports content rights, exclusive licensing agreements, and consumer protection. Some countries have questioned DAZN's exclusive content strategies and their impact on traditional sports broadcasting models and consumer access to sports content.

Technical issues: DAZN has faced criticism from subscribers regarding streaming quality, service reliability, and platform performance, particularly during major live sports events where service disruptions impact viewing experiences.

Market disruption: Traditional sports broadcasters and cable providers have criticized DAZN's aggressive content acquisition strategy and exclusive deals, arguing that they harm consumer choice and increase sports content costs.

Foxtel acquisition scrutiny: The acquisition of Foxtel in Australia may face regulatory review regarding media ownership concentration and competition in the Australian pay-television market.