Who Owns BET+?
BET+ is owned by BET (Black Entertainment Television), which is owned by Paramount Global through its CBS Entertainment Group. BET+ was launched by BET in 2019 as a premium streaming service. Paramount Global is publicly traded on NASDAQ under the ticker symbol PARA and is headquartered in New York City, USA.
Parent Company
BET (Black Entertainment Television)
Founded
2019
Status
Publicly Traded
Headquarters
Washington, D.C., USA
Who Owns BET+?
- Parent Company: BET (Black Entertainment Television)
- Ownership Type: Wholly owned
- Company Type: Publicly Traded
| Brand | Parent Company | Ownership Type |
|---|---|---|
| BET+ | BET (Black Entertainment Television) | Wholly owned |
History of BET+
- Founded: 2019
- Founders: BET (internal development)
BET+ was launched in 2019 by BET as a premium streaming service designed to complement BET's traditional cable television offerings. The service was created to provide exclusive content, original series, and expanded programming options for African American audiences in the streaming era.
The platform launched with a library of BET's existing content along with exclusive original series, movies, and specials created specifically for the streaming service. BET+ positioned itself as a premium destination for Black culture and entertainment.
Throughout 2020-2021, BET+ expanded its content library with new original productions, exclusive licensing deals, and partnerships with Black creators and producers. The service gained subscribers by offering content not available on other streaming platforms.
Under Paramount Global's ownership, BET+ has benefited from integration with Paramount's streaming technology and marketing resources while maintaining its focus on African American content and cultural programming.
About BET (Black Entertainment Television)
Paramount Global is a publicly traded American multinational media conglomerate that operates film studios, television networks, streaming services, and digital content. The company is headquartered in New York City and owns major entertainment properties including CBS, MTV, Nickelodeon, and Paramount Pictures.
Paramount Global operates across multiple business segments including cable networks, streaming services, film production, and television production. The company employs thousands of people globally and serves billions of viewers through its diverse entertainment offerings.
Paramount Global's acquisition of BET significantly expanded its multicultural programming and positioned the company to serve diverse audiences across multiple platforms and demographics.
- Founded: 1980
- Headquarters: Washington, D.C., USA
- Company Type: Publicly Traded
Where Is BET+ Made / Based?
- Headquarters: Washington, D.C., USA
- Manufacturing / Operations: United States, Global (distributed operations)
BET+ Ownership: Pros & Cons
Advantages
- +Exclusive original content focused on African American culture
- +Integration with BET's established brand and content library
- +Premium streaming model without advertisements
- +Access to Paramount Global's streaming technology and resources
- +Growing library of exclusive series and movies
Considerations
- -Subscription costs compared to ad-supported streaming options
- -Competition from larger streaming platforms with diverse content
- -Limited content library compared to major streaming services
- -Dependency on BET's content production and licensing
- -Challenges in subscriber acquisition and retention
Frequently Asked Questions About BET+
Where to Buy
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BET+ on AmazonCompetitors to BET+
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Mgm | USA | 2019 | Mass Market | North America | All Genders | |
| Lionsgate | USA | 1994 | Mass Market | North America | Male | |
| Amazon | USA | 1995 | Mass Market | North America | All Genders | |
| Paramount Global | USA | 2013 | Mass Market | North America | Male | |
| Fox Corporation | USA | 2014 | Mass Market | North America | Male |
Learn More About Competitors
MGM+
Owned by MGM (Metro-Goldwyn-Mayer)
Premium cable and streaming service offering movies, original series, and specials from MGM's extensive film library, including classic films and new releases.
STARZ
Owned by Lionsgate
Premium cable and streaming service offering original series, movies, and documentaries with commercial-free entertainment across multiple platforms.
Audible
Owned by Amazon.com Inc.
Audiobook and podcast streaming service offering exclusive content, original productions, and the world's largest selection of audiobooks across all genres.
Pluto TV
Owned by Paramount Global
Free ad-supported streaming television service offering hundreds of live channels and on-demand content across news, sports, movies, and entertainment genres.
Tubi
Owned by Fox Corporation
Free ad-supported streaming service offering thousands of movies and TV shows across various genres, providing on-demand entertainment without subscription fees.
Competitive Analysis
Market Positioning: BET+ competes with 5 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Jobs at BET (Black Entertainment Television)
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