Who Owns BET+?
BET+ is owned by BET Media Group, which is owned by Paramount, a Skydance Corporation. Paramount Global and Skydance Media merged in August 2025 to form the new parent company. BET+ was launched by BET in 2019 as a premium streaming service. Paramount, a Skydance Corporation, is publicly traded on Nasdaq under the ticker symbol PSKY and is headquartered in New York City, USA.
Parent Company
BET (Black Entertainment Television)
Founded
2019
Status
Publicly Traded
Headquarters
Washington, D.C., USA
Who Owns BET+?
- Parent Company: BET (Black Entertainment Television)
- Ownership Type: Brand division
- Company Type: Publicly Traded
| Brand | Parent Company | Ownership Type |
|---|---|---|
| BET+ | BET (Black Entertainment Television) | Brand division |
History of BET+
- Founded: 2019
- Founders: BET (internal development)
BET+ was launched in 2019 by BET as a premium streaming service designed to complement BET's traditional cable television offerings. The service was created to provide exclusive content, original series, and expanded programming options for African American audiences in the streaming era.
The platform launched with a library of BET's existing content along with exclusive original series, movies, and specials created specifically for the streaming service. BET+ positioned itself as a premium destination for Black culture and entertainment.
Throughout 2020-2021, BET+ expanded its content library with new original productions, exclusive licensing deals, and partnerships with Black creators and producers. The service gained subscribers by offering content not available on other streaming platforms.
Following the 2025 merger, BET+ continues to operate within Paramount's Direct-to-Consumer segment, benefiting from shared streaming technology and marketing resources while maintaining its focus on African American content and cultural programming.
About BET (Black Entertainment Television)
Paramount Global is a publicly traded American multinational media conglomerate that operates film studios, television networks, streaming services, and digital content. The company is headquartered in New York City and owns major entertainment properties including CBS, MTV, Nickelodeon, and Paramount Pictures.
Paramount Global operates across multiple business segments including cable networks, streaming services, film production, and television production. The company employs thousands of people globally and serves billions of viewers through its diverse entertainment offerings.
Paramount Global's acquisition of BET significantly expanded its multicultural programming and positioned the company to serve diverse audiences across multiple platforms and demographics.
- Founded: 1980
- Headquarters: Washington, D.C., USA
- Company Type: Publicly Traded
- Revenue: not publicly disclosed (subsidiary of Paramount Global)
Where Is BET+ Made / Based?
- Headquarters: Washington, D.C., USA
- Manufacturing / Operations: United States, Global (distributed operations)
BET+ Sustainability & Ethics
BET+ operates under Paramount's ESG framework, focusing on environmental sustainability through digital content delivery and social responsibility through diverse representation and support for Black creators.
Environmental Leadership: As a digital streaming service, BET+ has a lower environmental footprint than traditional broadcasting. Paramount has implemented renewable energy use in data centers and reports on environmental initiatives across its streaming platforms in its annual ESG disclosures.
Social Impact and Inclusion: BET+ provides opportunities for Black creators, actors, writers, and directors to develop original content, extending BET's long-standing focus on African American culture into the streaming era.
Ethical Business Practices: BET+ operates under Paramount's business conduct guidelines covering fair labor practices, content licensing, and creator compensation.
Awards & Recognition
BET+ and the broader BET Media Group have received recognition for original content and the continued success of the BET Awards platform.
BET Awards Viewership: The BET Awards drew 3 million viewers across 10 Paramount networks in 2024, a 10% increase from the prior year and the most-watched cable awards show of that year. The 2024 ceremony featured performances from Will Smith, Victoria Monet, and Tyla, and Usher received the BET Lifetime Achievement Award.
Original Programming Recognition: BET+'s original series and films have drawn attention from entertainment industry publications for their focus on Black talent and storytelling.
Direct-to-Consumer Growth: Paramount's direct-to-consumer business, which includes BET+, Paramount+, and Pluto TV, posted 9% revenue growth to 2.04 billion dollars in a recent quarter, reflecting BET+'s contribution to the company's streaming strategy.
BET+ Recalls & Controversies
BET+ has not faced product recalls, given its nature as a streaming service, but has faced business and market challenges typical of a niche streaming platform.
Market Competition Challenges: BET+ operates in a streaming market dominated by larger platforms with greater resources and content libraries, including Netflix, Disney+, and Amazon Prime Video, creating ongoing questions about long-term subscriber growth.
Integration with Paramount Strategy: Following the 2025 Paramount-Skydance merger, industry observers have discussed how BET+ and BET Media Group fit within the restructured company's streaming priorities alongside Paramount+, including questions about content budget allocation.
Pricing and Value Proposition: BET+ has faced consumer scrutiny over whether its subscription price is justified relative to its content library compared to larger general-entertainment platforms.
Current Status: As of early 2026, BET+ continues to operate as a distinct premium tier within Paramount's Direct-to-Consumer segment, with BET Media Group maintaining its dedicated focus on Black audiences under the new corporate structure.
BET+ Ownership: Pros & Cons
Advantages
- +Exclusive original content focused on African American culture
- +Integration with BET's established brand and content library
- +Premium streaming model without advertisements
- +Access to Paramount Global's streaming technology and resources
- +Growing library of exclusive series and movies
Considerations
- -Subscription costs compared to ad-supported streaming options
- -Competition from larger streaming platforms with diverse content
- -Limited content library compared to major streaming services
- -Dependency on BET Media Group's content production and licensing
- -Uncertainty over long-term strategic priority within Paramount's restructured streaming portfolio
Frequently Asked Questions About BET+
Sources & Further Reading
- BET+ Official Website
- Paramount Skydance Corporation Investor Relations
- SEC EDGAR: Paramount Skydance Corporation filings
- Reuters: Paramount Closes $8 Billion Merger With Skydance
- AP News: Paramount and Skydance Close Merger
- BET Awards Official Coverage
- Hollywood Reporter: Skydance Closes Paramount Global Deal
- Variety: Paramount Skydance Deal Closes
- Wikidata: BET+ entity
Where to Buy
Disclosure: We may earn commission from purchases
BET+ on AmazonCompetitors to BET+
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Mgm | USA | 2019 | Mass market | Global | All-ages | |
| Lionsgate | USA | 1994 | Mass market | Global | All-ages |
Learn More About Competitors
MGM+
Owned by MGM (Metro-Goldwyn-Mayer)
Premium cable and streaming service offering movies, original series, and specials from MGM's extensive film library, including classic films and new releases.
STARZ
Owned by Lionsgate
Premium cable and streaming service offering original series, movies, and documentaries with commercial-free entertainment across multiple platforms.
Competitive Analysis
Market Positioning: BET+ competes with 2 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Jobs at BET (Black Entertainment Television)
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