
BET+ is owned by BET Media Group, which is owned by Paramount, a Skydance Corporation. Paramount Global and Skydance Media merged in August 2025 to form the new parent company. BET+ was launched by BET in 2019 as a premium streaming service. Paramount, a Skydance Corporation, is publicly traded on Nasdaq under the ticker symbol PSKY and is headquartered in New York City, USA.
Parent Company
Founded
2019
Status
Publicly Traded
Headquarters
| Brand | Parent Company | Ownership Type |
|---|---|---|
| BET+ | Paramount Skydance Corporation | Brand division |
BET+ was launched in 2019 by BET as a premium streaming service designed to complement BET's traditional cable television offerings. The service was created to provide exclusive content, original series, and expanded programming options for African American audiences in the streaming era.
The platform launched with a library of BET's existing content along with exclusive original series, movies, and specials created specifically for the streaming service. BET+ positioned itself as a premium destination for Black culture and entertainment.
Throughout 2020-2021, BET+ expanded its content library with new original productions, exclusive licensing deals, and partnerships with Black creators and producers. The service gained subscribers by offering content not available on other streaming platforms.
Following the 2025 merger, BET+ continues to operate within Paramount's Direct-to-Consumer segment, benefiting from shared streaming technology and marketing resources while maintaining its focus on African American content and cultural programming.
What does Paramount Skydance Corporation own?
Paramount Skydance Corporation owns and operates Paramount Pictures, CBS, Paramount+, Pluto TV, MTV, Nickelodeon, Comedy Central, BET, Showtime, and Skydance's Animation, Film, Television, Interactive/Games, and Sports divisions. The company also holds extensive content libraries and production facilities. If the Warner Bros. Discovery acquisition closes, the portfolio will expand to include HBO, CNN, TNT, Warner Bros. Pictures, and HBO Max.
Is Paramount Skydance Corporation publicly traded?
Yes, Paramount Skydance Corporation is publicly traded on NASDAQ under the ticker symbol PSKY. The company became the successor issuer to Paramount Global on August 7, 2025. As of February 20, 2026, there were 31.5 million Class A shares and 1.08 billion Class B shares outstanding.
Who is the CEO of Paramount Skydance Corporation?
David Ellison is the Chairman and Chief Executive Officer of Paramount Skydance Corporation. He founded Skydance Media in 2010 and led the merger with Paramount Global, which closed on August 7, 2025. Ellison is the son of Oracle co-founder Larry Ellison. The Ellison family and RedBird Capital Partners are the primary strategic investors backing the company.
What happened to the Redstone family's control of Paramount?
The Redstone family, which controlled Paramount Global for decades through National Amusements' holdings of super-voting Class B shares, sold its stake as part of the Skydance merger transaction that closed on August 7, 2025. National Amusements no longer holds a controlling position in the company. Shari Redstone received cash for her National Amusements stake.
How many subscribers does Paramount+ have?
Paramount+ ended 2025 with 79 million paid subscribers. In Q4 2025, Paramount+ revenue grew 17% year over year to $1.837 billion, with ARPU increasing 10%. The company plans to exit approximately 4-5 million hard bundle subscribers with unattractive economics in 2026, which will result in only modestly higher total paid subscribers compared to 2025, but with stronger underlying growth and ARPU.
What is the Warner Bros. Discovery acquisition?
On February 27, 2026, Paramount announced a definitive agreement to acquire Warner Bros. Discovery for $31 per share in cash, valuing WBD at $81 billion in equity value and $110 billion in enterprise value. The transaction is backed by $47 billion in equity from the Ellison family and RedBird Capital Partners and $54 billion in debt commitments. The deal is expected to close in Q3 2026, subject to regulatory clearances and WBD shareholder approval. The UK CMA cleared the acquisition on August 6, 2026.
What is Paramount Skydance Corporation's revenue?
For full year 2025, total revenue was approximately $28.9 billion, combining the predecessor period (January 1 to August 6) revenue of $16.6 billion and the successor period (August 7 to December 31) revenue of $12.3 billion. For 2026, the company guides to total revenue of $30 billion, representing approximately 4% year-over-year growth, and adjusted EBITDA of $3.8 billion.
Where is Paramount Skydance Corporation headquartered?
Paramount Skydance Corporation maintains its primary corporate offices in Los Angeles, California, and New York, New York. The company has production facilities and operations in multiple locations including Hollywood, London, and other global entertainment hubs.
BET+ operates under Paramount's ESG framework, focusing on environmental sustainability through digital content delivery and social responsibility through diverse representation and support for Black creators.
Environmental Leadership: As a digital streaming service, BET+ has a lower environmental footprint than traditional broadcasting. Paramount has implemented renewable energy use in data centers and reports on environmental initiatives across its streaming platforms in its annual ESG disclosures.
Social Impact and Inclusion: BET+ provides opportunities for Black creators, actors, writers, and directors to develop original content, extending BET's long-standing focus on African American culture into the streaming era.
Ethical Business Practices: BET+ operates under Paramount's business conduct guidelines covering fair labor practices, content licensing, and creator compensation.
BET+ and the broader BET Media Group have received recognition for original content and the continued success of the BET Awards platform.
BET Awards Viewership: The BET Awards drew 3 million viewers across 10 Paramount networks in 2024, a 10% increase from the prior year and the most-watched cable awards show of that year. The 2024 ceremony featured performances from Will Smith, Victoria Monet, and Tyla, and Usher received the BET Lifetime Achievement Award.
Original Programming Recognition: BET+'s original series and films have drawn attention from entertainment industry publications for their focus on Black talent and storytelling.
Direct-to-Consumer Growth: Paramount's direct-to-consumer business, which includes BET+, Paramount+, and Pluto TV, posted 9% revenue growth to 2.04 billion dollars in a recent quarter, reflecting BET+'s contribution to the company's streaming strategy.
BET+ has not faced product recalls, given its nature as a streaming service, but has faced business and market challenges typical of a niche streaming platform.
Market Competition Challenges: BET+ operates in a streaming market dominated by larger platforms with greater resources and content libraries, including Netflix, Disney+, and Amazon Prime Video, creating ongoing questions about long-term subscriber growth.
Integration with Paramount Strategy: Following the 2025 Paramount-Skydance merger, industry observers have discussed how BET+ and BET Media Group fit within the restructured company's streaming priorities alongside Paramount+, including questions about content budget allocation.
Pricing and Value Proposition: BET+ has faced consumer scrutiny over whether its subscription price is justified relative to its content library compared to larger general-entertainment platforms.
Current Status: As of early 2026, BET+ continues to operate as a distinct premium tier within Paramount's Direct-to-Consumer segment, with BET Media Group maintaining its dedicated focus on Black audiences under the new corporate structure.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Amazon | United States | 2009 | Mass market | United states | All Genders | |
| Starz Entertainment | United States | 1994 | Premium | United states | All Genders | |
| Paramount Global | USA | 2013 | Mass market | Global | All Genders |
Media EntertainmentOwned by Amazon.com Inc.
Premium linear channel and streaming service from Amazon MGM Studios, offering original series, recent films, and classic MGM library content. Rebranded from Epix in January 2023.
Media EntertainmentOwned by STARZ Entertainment Corp.
Premium cable network and streaming service targeting women and underrepresented audiences. Independent publicly traded company since May 2025. Trades on Nasdaq under STRZ.
Media EntertainmentOwned by Paramount Skydance Corporation
Free ad-supported streaming television service offering hundreds of live channels and on-demand content, owned by Paramount Skydance Corporation.
Market Positioning: BET+ competes with 3 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Looking for brands with different ownership structures? These similar brands are not owned by Paramount Skydance Corporation, giving you alternative choices that support different corporate structures.
Media EntertainmentOwned by InnerSloth
Multiplayer social deduction game developed by InnerSloth, released in 2018, in which players work together to complete tasks while identifying impostors.
Among Us is privately owned, unlike BET+ which is under a publicly traded parent company.
Media EntertainmentOwned by Discovery Zone, Inc.
American indoor entertainment center chain featuring arcade games, climbing walls, and family attractions.
Discovery Zone is privately owned, unlike BET+ which is under a publicly traded parent company.
Media EntertainmentOwned by Epic Games
Free-to-play battle royale, creative sandbox, and live-service video game developed and published by Epic Games, with over 650 million registered accounts globally.
Fortnite is privately owned, unlike BET+ which is under a publicly traded parent company.
Media EntertainmentOwned by India Today Group
Indian English-language news magazine and multimedia brand published weekly since 1975, owned by the India Today Group and covering politics, current affairs, business, and culture.
India Today is privately owned, unlike BET+ which is under a publicly traded parent company.
Media EntertainmentOwned by Sony Music Entertainment
American catalog and reissue label owned by Sony Music Entertainment, specializing in remastering and reissuing classic recordings from Sony's extensive catalog.
Legacy Recordings is privately owned, unlike BET+ which is under a publicly traded parent company.
Media EntertainmentOwned by Kinetic Games
Co-op psychological horror game developed by Kinetic Games, released in 2020, where players investigate haunted locations to identify ghost types using paranormal equipment.
Phasmophobia is privately owned, unlike BET+ which is under a publicly traded parent company.
Discover popular brands and companies in the Media & Entertainment category and related searches from other users.

Influential British independent record label founded in 1979, known for a distinctive visual aesthetic and a roster spanning Cocteau Twins, Pixies, The National, and Grimes.

Major American broadcast television network with a rich history in news, entertainment, and sports programming, serving as a cornerstone of Disney Entertainment Television within The Walt Disney Company.

Video-game publishing identity owned by Microsoft since its $68.7 billion acquisition closed in October 2023.