Who Brands - Brand Ownership DirectoryWho Brands
HomeBrowse BrandsCategoriesCompaniesCompareBlogQuizAbout
HomeBrowse BrandsCategoriesCompaniesCompareBlogQuizAbout
Who Brands

Your trusted reference for brand ownership information. We provide factual, comprehensive data about who owns the brands you know.

Stay in the know

Get the latest ownership updates delivered to your inbox.

Browse

  • All Brands
  • Categories
  • Companies
  • Countries
  • Compare Brands
  • Blog
  • Brand Quiz
  • RSS Feed

Company

  • About Us
  • Methodology
  • Contact
  • FAQ
  • Submit a Brand
  • List Your Brand
  • Write for Us

Legal

  • Terms of Service
  • Privacy Policy
  • Cookie Policy
  • Affiliate Disclosure
  • Disclaimer

Support Us

☕Buy me a coffee

2026 Who Brands. All information is provided for educational purposes. Brand names and logos are trademarks of their respective owners.

  1. Home
  2. Brands
  3. Media & Entertainment
  4. STARZ
STARZ logo
Media & Entertainment

Who Owns STARZ?

STARZ is owned by STARZ Entertainment Corp., an independent publicly traded American company that completed its separation from Lionsgate on May 7, 2025. The company trades on the Nasdaq Stock Market under the ticker symbol STRZ. Headquartered in Santa Monica, California, STARZ is led by President and CEO Jeffrey Hirsch and has approximately 17.6 million subscribers in the United States. Lionsgate acquired STARZ in 2016 for $4.4 billion and owned it until the 2025 separation.

Parent Company

STARZ Entertainment Corp.

Acquired

2016

Status

Publicly Traded

Headquarters

Santa Monica, California, United States

STARZ Timeline

1994

STARZ

Founded by Tele-Communications Inc. (TCI)

Founded
2016
Acquired by STARZ Entertainment Corp.

STARZ Entertainment Corp. acquired STARZ

Acquired
mid rangepremiumUnited StatesOfficial Website

Who Owns STARZ?

  • Parent Company: STARZ Entertainment Corp.
  • Ownership Type: Wholly owned
  • Acquisition Year: 2016
  • Company Type: Publicly Traded
  • Stock Ticker: Nasdaq: STRZ
BrandParent CompanyOwnership Type
STARZSTARZ Entertainment Corp.Wholly owned

Where to Buy

Disclosure: We may earn commission from purchases
AmazonSTARZ on Amazon

History of STARZ

  • Founded: 1994
  • Founders: Tele-Communications Inc. (TCI)
  • Acquired by STARZ Entertainment Corp.: 2016

STARZ was founded in 1994 by Tele-Communications Inc. (TCI), one of the largest cable operators in the United States. The network launched as a premium cable movie channel competing with HBO and Showtime, offering commercial-free movies to cable subscribers. The name STARZ (with a Z) was chosen to give the brand a distinctive identity in the premium cable market.

In 1999, AT&T acquired TCI as part of its push into cable television. STARZ became part of AT&T's cable portfolio, but the relationship was short-lived. AT&T later spun off its cable assets, and STARZ was separated from what became Comcast.

Liberty Media, controlled by John Malone, acquired STARZ in 2005 for approximately $7.9 billion. Under Liberty Media's ownership, STARZ invested heavily in original programming. The network launched Spartacus in 2010, Outlander in 2014, and Power in 2014. These original series helped STARZ build a distinct identity beyond its movie library. Outlander became a global phenomenon with a passionate international fan base, while Power spawned a multimedia franchise that became central to STARZ's brand identity.

STARZ launched its streaming service (initially called STARZ Play, later renamed STARZ) to compete in the growing digital streaming market. The streaming app allowed subscribers to access content on smartphones, tablets, and smart TVs, expanding beyond traditional cable distribution.

In December 2016, Lionsgate acquired STARZ for approximately $4.4 billion. The acquisition combined Lionsgate's film and television production capabilities with STARZ's premium cable network and streaming platform. Lionsgate had been primarily a production company and wanted to add a direct distribution channel to its business.

Under Lionsgate's ownership, STARZ expanded internationally through STARZPLAY, which operated in Latin America, Europe, and other markets. The network also developed additional original series including P-Valley, BMF, and multiple Power spin-offs (Power Book II: Ghost, Power Book III: Raising Kanan, Power Book IV: Force). The Power franchise became one of the most successful cable television franchises of the 2020s.

In late 2023, Lionsgate announced plans to separate its studio business from STARZ. The separation process involved forming a special purpose acquisition company (SPAC) and took over two years to complete. On May 7, 2025, the separation was finalized. Lionsgate Studios Corp. began trading on NYSE under LION, and STARZ Entertainment Corp. began trading on Nasdaq under STRZ. The separation was approved by over 99% of both classes of shareholders.

Following the separation, STARZ transferred its India and Southeast Asia operations to Lionsgate effective April 1, 2025. The company wound down its Canada operations, focusing entirely on the US market. STARZ ended 2025 with 12.7 million US OTT (over-the-top) streaming subscribers, an all-time high, and 17.6 million total US subscribers. The company stopped reporting subscriber numbers after Q4 2025.

In Q1 2026, STARZ reported revenue of $306.9 million and an adjusted OIBDA of $58.0 million. The company accelerated its target for 20% adjusted OIBDA margin to the second half of 2027, one year ahead of prior guidance. STARZ also announced it had restructured its Universal Pictures pay TV licensing deal, dropping certain titles due to high subscriber overlap with Amazon and reinvesting in higher-performing content.

About STARZ Entertainment Corp.

What does STARZ Entertainment own?
STARZ Entertainment operates the STARZ premium cable network and direct-to-consumer streaming service. The company's original programming includes the Power franchise, Outlander, P-Valley, BMF, and Spartacus. STARZ does not own separate consumer-facing brands outside the STARZ name.

Is STARZ Entertainment publicly traded?
Yes, STARZ Entertainment Corp. is publicly traded on Nasdaq under the ticker symbol STRZ. The company began trading independently on May 7, 2025, following its separation from Lionsgate.

Who founded STARZ?
STARZ was founded in 1994 by Tele-Communications Inc. (TCI) as a premium cable movie channel. The network passed through several ownership changes, including Liberty Media (2005) and Lionsgate (2016), before becoming independent in 2025.

Where is STARZ Entertainment headquartered?
STARZ Entertainment is headquartered in Santa Monica, California, United States.

How many subscribers does STARZ have?
STARZ had 17.6 million total U.S. subscribers as of Q4 2025, including 12.7 million OTT subscribers (up 7.6% year over year).

What is STARZ Entertainment's revenue?
STARZ reported total revenue of $307.9 million in Q2 2026 and $306.9 million in Q1 2026. For FY2024, the company reported approximately $1.6 billion in revenue.

Who is the CEO of STARZ Entertainment?
Jeffrey Hirsch is the President and CEO of STARZ Entertainment Corp.

  • Founded: 1994
  • Headquarters: Santa Monica, California, United States
  • Company Type: Publicly Traded
  • Stock: Nasdaq: STRZ
  • Revenue: approximately $1.6 billion (FY2024)
  • Employees: approximately 700

Visit STARZ Entertainment Corp. website

View full company profile for STARZ Entertainment Corp.

Where Is STARZ Made / Based?

  • Headquarters: Santa Monica, California, United States

STARZ Categories & Tags

Premium CableStreaming ServiceOriginal SeriesAmerican BrandIndependent Company

STARZ Sustainability & Ethics

STARZ's sustainability and ethics profile centers on content diversity, workplace inclusion, and the social impact of its programming. As a newly independent company since May 2025, STARZ has not yet published comprehensive environmental, social, and governance (ESG) reports.

STARZ has positioned itself as a destination for women and underrepresented audiences. The network's programming strategy focuses on shows that appeal to women and Black and Latino viewers, groups that have been historically underserved by mainstream premium television. This commitment extends to hiring practices and content development processes that prioritize diverse voices.

As a streaming service, STARZ's environmental impact relates primarily to data center operations and content delivery networks. The company has not published detailed environmental reports or carbon footprint disclosures. The digital nature of streaming reduces physical waste compared to traditional media distribution, though energy consumption for data transmission remains a factor.

STARZ handles user data including viewing preferences and payment information, requiring compliance with privacy regulations including CCPA and COPPA. The company's data infrastructure supports personalized content recommendations while maintaining user privacy protections.

Following the separation from Lionsgate, STARZ established its own governance structure and corporate policies. The company has approximately 16.8 million shares outstanding with no controlling shareholder. Jeffrey Hirsch leads the company as President and CEO with oversight from a board of directors.

Awards & Recognition

STARZ has received recognition for its original programming, particularly for series that resonate with underrepresented audiences. The network's awards span acting, production, and programming categories.

Outlander, STARZ's flagship historical drama, has received Critics Choice Super Awards nominations, with Caitríona Balfe nominated for Best Actress in a Science Fiction/Fantasy Series and Sam Heughan for Best Actor. The series has been recognized for production values, costume design, and adaptation of Diana Gabaldon's novels. Despite critical acclaim and cultural impact, Outlander has rarely received Emmy nominations, with the last citation in 2018 for Best Period Costumes.

The Power franchise, created by Courtney A. Kemp, has been recognized for authentic portrayal of urban communities and compelling storytelling. The franchise helped STARZ build a loyal audience base and brought diverse perspectives to premium television.

STARZ has been recognized within the entertainment industry for its programming strategy focused on women and underrepresented audiences. The network's approach to developing content for specific demographics has been noted as a successful strategy in an increasingly competitive streaming environment.

Outlander has been credited with driving tourism to Scotland and generating cultural interest in the historical periods and locations featured in the series. The show's fan base and cultural influence demonstrate the commercial and cultural value of content that resonates with specific audience segments.

STARZ Recalls & Controversies

STARZ has faced relatively few major controversies compared to other entertainment networks, though it has encountered challenges related to programming decisions, industry transitions, and competitive pressures.

Emmy Nomination Snubs: The consistent Emmy snubbing of Outlander has been a persistent controversy. Despite critical acclaim, strong viewership, and cultural impact, the series has rarely received Emmy nominations, with the last citation in 2018. Fans and industry observers have questioned the Television Academy's recognition of shows that appeal primarily to female audiences and blend historical romance with fantasy elements.

Lionsgate Separation Challenges: The May 2025 separation from Lionsgate raised questions about whether STARZ had sufficient content library and resources to compete as an independent entity. The separation involved complex financial arrangements and the transfer of international operations to Lionsgate. Industry observers questioned the long-term viability of STARZ without Lionsgate's studio support and content pipeline.

Content Impairment and Universal Deal Restructuring: In Q1 2026, STARZ took $128.1 million in content impairment write-downs related to its Universal Pictures pay TV licensing deal. CEO Jeffrey Hirsch acknowledged that Universal titles had lower viewership than projected due to high subscriber overlap with Amazon. STARZ restructured the deal, dropping certain titles and reinvesting in higher-performing content. The write-down contributed to a Q1 2026 net loss of $164.9 million.

Outlander Conclusion and Subscriber Retention: The conclusion of Outlander after eight seasons has created business uncertainty. Industry analysts have questioned whether STARZ's other programming, including the Power franchise and the Outlander prequel Blood of My Blood, can maintain the audience engagement levels generated by Outlander. STARZ stopped reporting subscriber numbers after Q4 2025, adding to uncertainty about its subscriber trajectory.

Financial Performance: STARZ reported declining revenue in 2025, with total revenue of $963.4 million for the trailing nine months ended December 31, 2025, compared to $1,039.0 million in the prior year period. The company posted operating losses throughout 2025 and Q1 2026, though it achieved positive adjusted OIBDA and expects to reach a 20% adjusted OIBDA margin by the second half of 2027.

STARZ Ownership: Pros & Cons

Advantages

  • +Independent company with focused strategy on premium content for women and underrepresented audiences
  • +Strong OTT subscriber growth, reaching all-time high of 12.7 million US streaming subscribers in Q4 2025
  • +Bundling partnerships with Amazon, Hulu, and Apple TV+ expand distribution
  • +Accelerated path to 20% adjusted OIBDA margin by H2 2027, ahead of prior guidance
  • +Valuable original franchises including Power, Outlander, and P-Valley

Considerations

  • -Operating losses continued through Q1 2026 with $152.8 million operating loss
  • -$128.1 million content impairment charge from Universal deal restructuring signals content acquisition challenges
  • -Linear cable subscribers declining due to cord-cutting (4.97 million at end of 2025)
  • -No longer reporting subscriber numbers, creating uncertainty about growth trajectory
  • -Conclusion of Outlander removes a key subscriber driver

Frequently Asked Questions About STARZ

Sources & Further Reading

  • STARZ Entertainment Corp. Investor Relations
  • STARZ Q4 2025 Earnings Release (February 26, 2026)
  • STARZ Q1 2026 Earnings Release (May 7, 2026)
  • Lionsgate Separation Press Release (May 7, 2025)
  • SEC Filing: Starz Entertainment Corp. 8-K (May 7, 2025)
  • Variety: Starz Ends 2025 With 17.6 Million U.S. Subscribers
  • Variety: Starz Earnings Q1: One Year Since Lionsgate Spinoff
  • The Hollywood Reporter: Starz-Lionsgate Split Is Now Official
  • Deadline: Lionsgate Completes Split Of Studios, Starz
  • Fortune: Starz is betting its future on the audience that made Outlander a hit

Competitors to STARZ

These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.

BrandParent CompanyCountryFoundedMarket PositionPrimary MarketGender Target
MGM+MGM+
Amazon
United States
2009
Mass marketUnited statesAll Genders
BET+BET+
Paramount Global
USA
2019
Mass marketUnited statesAll-ages
GE HealthCareGE HealthCare
Ge Healthcare
USA
1994
PremiumGlobalAll-ages
Pluto TVPluto TV
Paramount Global
USA
2013
Mass marketGlobalAll Genders

Learn More About Competitors

MGM+Media Entertainment

MGM+

Owned by Amazon.com Inc.

Premium linear channel and streaming service from Amazon MGM Studios, offering original series, recent films, and classic MGM library content. Rebranded from Epix in January 2023.

streaming-servicepremium-cableoriginal-series
BET+Media Entertainment

BET+

Owned by Paramount Skydance Corporation

Premium streaming service offering exclusive original series, movies, and specials from BET's content library, focusing on African American entertainment and culture.

streaming-servicepremium-streamingafrican-american-content
GE HealthCareHealthcare Pharmaceuticals

GE HealthCare

Owned by GE HealthCare Technologies Inc.

Independent publicly traded healthcare technology company spun off from General Electric in January 2023, providing medical imaging, diagnostics, and healthcare IT solutions globally.

healthcare-technologymedical-imagingdiagnostics
Pluto TVMedia Entertainment

Pluto TV

Owned by Paramount Skydance Corporation

Free ad-supported streaming television service offering hundreds of live channels and on-demand content, owned by Paramount Skydance Corporation.

free-streamingad-supportedlive-tv

Competitive Analysis

Market Positioning: STARZ competes with 4 brands in the same categories, ranging from mass market to luxury positioning.

Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.

Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.

Independent Alternatives to STARZ

Looking for brands with different ownership structures? These similar brands are not owned by STARZ Entertainment Corp., giving you alternative choices that support different corporate structures.

Matador RecordsMedia Entertainment

Matador Records

Owned by Beggars Group

American independent record label founded in 1989 by Chris Lombardi, known for releasing music by Pavement, Interpol, Belle and Sebastian, Queens of the Stone Age, Yo La Tengo, Snail Mail, and boygenius. Part of Beggars Group since 2002, led by President Patrick Amory with uninterrupted ownership by Lombardi, Gerard Cosloy, and Amory for over 25 years.

record-labelindependent-musicamerican-label
Privately Owned

Matador Records is privately owned, unlike STARZ which is under a publicly traded parent company.

Discovery ZoneMedia Entertainment

Discovery Zone

Owned by Discovery Zone, Inc.

American indoor entertainment center chain featuring arcade games, climbing walls, and family attractions.

arcadeentertainmentfamily-entertainment
Privately Owned

Discovery Zone is privately owned, unlike STARZ which is under a publicly traded parent company.

4ADMedia Entertainment

4AD

Owned by Beggars Group

Influential British independent record label founded in 1979, known for a distinctive visual aesthetic and a roster spanning Cocteau Twins, Pixies, The National, and Grimes.

record-labelindependent-musicbritish-label
Privately Owned

4AD is privately owned, unlike STARZ which is under a publicly traded parent company.

Among UsMedia Entertainment

Among Us

Owned by InnerSloth

Multiplayer social deduction game developed by InnerSloth, released in 2018, in which players work together to complete tasks while identifying impostors.

social-deductionmultiplayer-gameindie-game
Privately Owned

Among Us is privately owned, unlike STARZ which is under a publicly traded parent company.

Arista RecordsMedia Entertainment

Arista Records

Owned by Sony Music Entertainment

American record label founded in 1974 by Clive Davis, now owned by Sony Music Entertainment, specializing in pop and R&B music.

record-labelmusicpop
Privately Owned

Arista Records is privately owned, unlike STARZ which is under a publicly traded parent company.

FortniteMedia Entertainment

Fortnite

Owned by Epic Games

Free-to-play battle royale, creative sandbox, and live-service video game developed and published by Epic Games, with over 650 million registered accounts globally.

battle-royalevideo-gameepic-games
Privately Owned

Fortnite is privately owned, unlike STARZ which is under a publicly traded parent company.

STARZ Entertainment Corp. Stock Information

Jobs at STARZ Entertainment Corp.

Latest News About STARZ

Related Articles About STARZ

View more articles
Toy Brand Ownership: From LEGO to Hasbro
Entertainment

Toy Brand Ownership: From LEGO to Hasbro

LEGO is family-owned by the Kirk Kristiansens. Hasbro and Mattel are Wall Street-owned. Bandai Namco owns Tamagotchi. Discover who owns the biggest toy brands and why it matters. Explore our database.

Who Brands StaffSep 4, 2026
ToysLegoHasbro
Video Game Brands and Their Corporate Parents
Pop Culture

Video Game Brands and Their Corporate Parents

EA sold for $55B to Saudi Arabia's PIF, Silver Lake and Kushner's Affinity. Microsoft bought Activision Blizzard for $75.4B. Tencent owns Riot, Supercell, and stakes in Epic. Sony bought Bungie for $3.6B. Discover video game brands and their corporate parents.

Who Brands StaffSep 3, 2026
Video GamesAcquisitionsEa
Brands That Appeared in Super Bowl Ads Then Got Acquired
Pop Culture

Brands That Appeared in Super Bowl Ads Then Got Acquired

Poppi ran a Super Bowl ad in February 2025 and PepsiCo bought it for $1.95B. Grubhub debuted in Super Bowl LX after Wonder acquired it for $650M. WeatherTech ran its 14th ad. Discover brands that appeared in Super Bowl ads then got acquired.

Who Brands StaffSep 2, 2026
Super BowlAcquisitionsPoppi
View more articles

People Also Searched

Discover popular brands and companies in the Media & Entertainment category and related searches from other users.

4AD
Brandrecord-label

4AD

Influential British independent record label founded in 1979, known for a distinctive visual aesthetic and a roster spanning Cocteau Twins, Pixies, The National, and Grimes.

Brand in Media & Entertainment
independent-musicbritish-label
ABC
Brandtelevision

ABC

Major American broadcast television network with a rich history in news, entertainment, and sports programming, serving as a cornerstone of Disney Entertainment Television within The Walt Disney Company.

Brand in Media & Entertainment
broadcastingnetwork
Activision Blizzard
Brandvideo-games

Activision Blizzard

Video-game publishing identity owned by Microsoft since its $68.7 billion acquisition closed in October 2023.

Brand in Media & Entertainment
game-publishingxbox
Browse All Media & Entertainment

Last reviewed: August 6, 2026 · Reviewed by Who Brands Editorial Team