Intuit Inc.

What does Intuit own?
Intuit owns TurboTax (tax preparation software), QuickBooks (small business accounting), Credit Karma (personal finance platform with 130+ million members), and Mailchimp (email marketing and marketing automation). The company discontinued its Mint personal budgeting app in January 2024, migrating users to Credit Karma.

Is Intuit publicly traded?
Yes, Intuit Inc. is listed on NASDAQ under ticker INTU. The company has been publicly traded since 1993. Intuit has a broad institutional and retail shareholder base with no single controlling shareholder. Major institutional shareholders include Vanguard Group, BlackRock, and State Street.

Who founded Intuit?
Intuit was founded in 1983 in Palo Alto, California by Scott Cook and Tom Proulx. Cook, a former Procter and Gamble brand manager, was inspired to create personal finance software after watching his wife struggle with household bill-paying. The company's first product, Quicken personal finance software, was released in 1984.

Where is Intuit headquartered?
Intuit is headquartered in Mountain View, California, USA, in the heart of Silicon Valley. The company also has major offices in San Diego, California (TurboTax development), Atlanta, Georgia (Credit Karma), and New York City (Mailchimp).

How many products does Intuit offer?
Intuit's four major products are TurboTax, QuickBooks, Credit Karma, and Mailchimp. The company also offers QuickBooks Payroll, QuickBooks Payments, and other small business services. Intuit's products collectively serve tens of millions of consumers and small businesses in the United States and internationally.

Who owns Intuit?
Intuit Inc. is publicly traded on NASDAQ with a broad institutional and retail shareholder base. No single shareholder holds a controlling stake. Major institutional shareholders include Vanguard Group, BlackRock, and State Street. Sasan Goodarzi serves as President and CEO.

Intuit was founded in 1983 in Palo Alto, California by Scott Cook and Tom Proulx. Cook, a former Procter and Gamble brand manager, was inspired to create personal finance software after watching his wife struggle with household bill-paying. The company's first product, Quicken personal finance software, was released in 1984 and became one of the best-selling personal finance software programs in history.

Intuit went public in March 1993, listing on NASDAQ under ticker INTU. The company launched QuickBooks small business accounting software in 1992, which quickly became the dominant small business accounting software in the United States.

Microsoft attempted to acquire Intuit in 1994 for approximately $1.5 billion, but the US Department of Justice threatened to block the merger on antitrust grounds, and Microsoft abandoned the acquisition in 1995.

Intuit acquired TurboTax (originally developed by ChipSoft) in 1993, adding the leading consumer tax preparation software to its portfolio. TurboTax became one of Intuit's most important products, generating significant revenue during the annual tax filing season.

Intuit acquired Credit Karma in December 2020 for approximately $7.1 billion, adding a personal finance platform with more than 100 million members. The acquisition was initially challenged by the US Department of Justice, which required Intuit to divest Credit Karma's tax business as a condition of approval.

Intuit acquired Mailchimp in November 2021 for approximately $12 billion, adding a leading email marketing and marketing automation platform for small businesses. The Mailchimp acquisition was Intuit's largest to date and significantly expanded its small business platform.

For fiscal year 2025 (ended July 31, 2025), Intuit reported revenue of approximately $18.8 billion, reflecting continued growth across all four of its major businesses.

Intuit has faced significant regulatory scrutiny and legal challenges regarding TurboTax's Free File program. The company participated in the IRS Free File Alliance, which was supposed to provide free tax filing to eligible low-income taxpayers. However, investigations by ProPublica and state attorneys general found that Intuit used deceptive practices to steer eligible free filers toward paid products. Intuit agreed to pay $141 million in 2022 to settle claims by all 50 US state attorneys general.

Intuit has also faced criticism for lobbying against the IRS's development of a free government-provided tax filing system, which critics argue is motivated by the company's financial interest in maintaining the paid tax preparation market.