Todoist
Task management and productivity platform providing to-do lists, project organization, and team collaboration tools for individuals and businesses.
Company Type
private
Founded
2007
Headquarters
Palo Alto, California, USA
Revenue
approximately $100 million ARR (FY2024)
Primary Market
Global
About Todoist
Todoist provides a comprehensive task management and productivity platform through web and mobile applications. The service combines personal task organization with team collaboration features, serving both individual users and business teams.
Key features include:
- Task creation and management with due dates and priorities
- Project organization with subtasks and dependencies
- Team collaboration with shared projects and assignments
- Cross-platform synchronization across all devices
- Integration with popular productivity tools and services
- Natural language input for quick task creation
- Productivity tracking and goal setting
Todoist operates on a freemium business model, offering basic functionality for free while premium features require subscription. The company generates revenue through individual and business subscriptions, with different tiers designed for personal use, teams, and organizations.
History of Todoist
Todoist was founded in 2007 by Amir Salihefendic while he was a student in Chile. The project began as a personal solution to the problem of managing tasks and projects across different areas of life. Salihefendic developed the initial version to solve his own productivity needs before making it available to others.
The company started as a solo project and gradually grew through word-of-mouth and organic user acquisition. Todoist gained popularity among students, professionals, and teams who appreciated its clean interface and powerful task management capabilities.
Throughout its growth, Todoist remained bootstrapped, reinvesting revenue into product development and team expansion. The company pioneered remote work culture, operating with a distributed team across multiple countries before remote work became mainstream.
Doist expanded its product portfolio beyond Todoist to include Twist, a team communication tool designed for asynchronous collaboration. Both products serve the company's mission of creating tools that promote more fulfilling ways to work and live.
The company reached significant milestones including surpassing 45 million users and achieving over $100 million in annual recurring revenue. Todoist has maintained profitability while growing its user base and expanding its feature set.
Brands Owned by Todoist
Todoist owns 0 brands in our database.
Todoist Ownership: Pros & Cons
Advantages
- +Complete independence and strategic control
- +Focus on long-term product development
- +Profitable operations without investor pressure
- +Strong company culture with remote-first approach
- +Ability to prioritize user needs over growth metrics
Considerations
- -Limited resources compared to venture-backed competitors
- -Slower market expansion without external capital
- -Challenges in competing with well-funded marketing campaigns
- -Vulnerability to acquisition by larger tech companies
- -Limited ability to make large strategic acquisitions
Frequently Asked Questions About Todoist
Is Todoist a publicly traded company?
No, Todoist is a privately held company owned by Doist Inc. The company is bootstrapped, profitable, and has no plans to go public or seek external funding.
Who founded Todoist?
Todoist was founded in 2007 by Amir Salihefendic while he was a student in Chile. Salihefendic continues to lead the company as its CEO and maintains primary ownership.
How much revenue does Todoist have?
Todoist has surpassed $100 million in annual recurring revenue, making it one of the most successful bootstrapped software companies in the productivity space.
How many users does Todoist have?
Todoist serves over 45 million users worldwide, making it one of the most popular task management applications globally.
Is Todoist profitable?
Yes, Todoist is a profitable company that has achieved sustainable growth without external venture capital funding. The company reinvests profits into product development and team expansion.
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