Todoist

Todoist provides a comprehensive task management and productivity platform through web and mobile applications. The service combines personal task organization with team collaboration features, serving both individual users and business teams.

Key features include:

• Task creation and management with due dates and priorities
• Project organization with subtasks and dependencies
• Team collaboration with shared projects and assignments
• Cross-platform synchronization across all devices
• Integration with popular productivity tools and services
• Natural language input for quick task creation
• Productivity tracking and goal setting

Todoist operates on a freemium business model, offering basic functionality for free while premium features require subscription. The company generates revenue through individual and business subscriptions, with different tiers designed for personal use, teams, and organizations.

Todoist was founded in 2007 by Amir Salihefendic while he was a student in Chile. The project began as a personal solution to the problem of managing tasks and projects across different areas of life. Salihefendic developed the initial version to solve his own productivity needs before making it available to others.

The company started as a solo project and gradually grew through word-of-mouth and organic user acquisition. Todoist gained popularity among students, professionals, and teams who appreciated its clean interface and powerful task management capabilities.

Throughout its growth, Todoist remained bootstrapped, reinvesting revenue into product development and team expansion. The company pioneered remote work culture, operating with a distributed team across multiple countries before remote work became mainstream.

Doist expanded its product portfolio beyond Todoist to include Twist, a team communication tool designed for asynchronous collaboration. Both products serve the company's mission of creating tools that promote more fulfilling ways to work and live.

The company reached significant milestones including surpassing 45 million users and achieving over $100 million in annual recurring revenue. Todoist has maintained profitability while growing its user base and expanding its feature set.