
Southern Company owns 7 brands in our database. Browse the complete portfolio of Southern Company subsidiaries and brands across various industries.
Company Type
public
Headquarters
Atlanta, Georgia, USA
Brand Portfolio
7 brands
Stock
NYSE: SO
Showing Energy & Utilities brands
7 of 7 total brands

Owned by Southern Company
Alabama-based electric utility company serving millions of customers across the state, owned by Southern Company.

Owned by Southern Company
Georgia-based natural gas utility company serving millions of customers across the state, owned by Southern Company.

Owned by Southern Company
Georgia-based electric utility company serving millions of customers across the state, owned by Southern Company.

Owned by Southern Company
Mississippi-based electric utility company serving customers along the Gulf Coast, owned by Southern Company.

Owned by Southern Company
Illinois-based natural gas utility company serving customers across northern Illinois, owned by Southern Company.

Owned by Southern Company
Wholesale power generation company serving utilities and municipalities across the United States, owned by Southern Company.

Owned by Southern Company
Virginia-based natural gas utility company serving customers in southeastern Virginia, owned by Southern Company.
Southern Company is an American energy company that operates through multiple business segments including regulated electric utilities, wholesale power generation, natural gas distribution, and telecommunications services. The company is one of the largest energy providers in the United States, serving over 9 million customers across multiple states.
The company's three primary retail electric operating companies—Georgia Power, Alabama Power, and Mississippi Power—serve customers across the Southeast. Southern Power operates as a wholesale power generator serving municipalities, cooperatives, and other utilities across the United States. Southern Company Gas operates natural gas distribution companies across multiple states.
Southern Company employs approximately 31,300 people and maintains a strong focus on reliable, affordable, and clean energy delivery. The company is committed to the energy transition and has made significant investments in renewable energy and nuclear power generation.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Exelon | USA | 1907 | Mass Market | North America | All Genders | |
| Dte Energy | USA | 1903 | Mass Market | North America | All Genders |

Owned by Exelon Corporation
Illinois-based electric utility company serving millions of customers in northern Illinois, owned by Exelon Corporation.

Owned by DTE Energy Company
Michigan-based electric utility company serving millions of customers in Southeast Michigan and the thumb region, owned by DTE Energy Company.
Market Positioning: Southern Company competes with 2 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Southern Company maintains a diverse portfolio of 7 brands across multiple industries. This comprehensive brand portfolio demonstrates the company's market presence and strategic business units.
For consumers and researchers interested in corporate ownership structures, understanding which brands are owned by Southern Companyprovides valuable insights into market dynamics, product relationships, and corporate strategy.
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