Rubbermaid
American household and commercial products brand owned by Newell Brands, known for storage containers, cleaning tools, and commercial cleaning equipment.
Company Type
private
Founded
1933
Headquarters
Atlanta, Georgia, USA
About Rubbermaid
Who owns Rubbermaid?
Rubbermaid is owned by Newell Brands, Inc. (NASDAQ: NWL), a consumer goods company headquartered in Atlanta, Georgia. Newell Brands acquired Rubbermaid through its 1999 merger with Rubbermaid Incorporated for approximately $5.8 billion. Newell Brands also owns Sharpie, Coleman, Yankee Candle, and numerous other consumer brands.
Rubbermaid is owned by Newell Brands, Inc. (NASDAQ: NWL), a consumer goods company headquartered in Atlanta, Georgia. Newell Brands acquired Rubbermaid through its 1999 merger with Rubbermaid Incorporated for approximately $5.8 billion. Newell Brands also owns Sharpie, Coleman, Yankee Candle, and numerous other consumer brands.
Who founded Rubbermaid?
Rubbermaid was founded in 1933 in Wooster, Ohio by James R. Caldwell, who purchased the Wooster Rubber Company and began producing rubber household products. The company's first product was a rubber dustpan. The name "Rubbermaid" was coined to reflect the rubber material and the household applications of the products.
Rubbermaid was founded in 1933 in Wooster, Ohio by James R. Caldwell, who purchased the Wooster Rubber Company and began producing rubber household products. The company's first product was a rubber dustpan. The name "Rubbermaid" was coined to reflect the rubber material and the household applications of the products.
What does Rubbermaid make?
Rubbermaid makes plastic storage containers (Brilliance, Roughneck), cleaning tools (Reveal mops and brooms), outdoor storage, laundry products, and commercial cleaning equipment (through Rubbermaid Commercial Products). The brand's products are sold through mass merchandisers, home improvement retailers, grocery stores, and commercial distributors.
Rubbermaid makes plastic storage containers (Brilliance, Roughneck), cleaning tools (Reveal mops and brooms), outdoor storage, laundry products, and commercial cleaning equipment (through Rubbermaid Commercial Products). The brand's products are sold through mass merchandisers, home improvement retailers, grocery stores, and commercial distributors.
Where is Rubbermaid headquartered?
Rubbermaid's parent company, Newell Brands, is headquartered in Atlanta, Georgia, USA. Rubbermaid's original headquarters were in Wooster, Ohio, where the company was founded in 1933. Rubbermaid products are manufactured in the United States and other countries.
Rubbermaid's parent company, Newell Brands, is headquartered in Atlanta, Georgia, USA. Rubbermaid's original headquarters were in Wooster, Ohio, where the company was founded in 1933. Rubbermaid products are manufactured in the United States and other countries.
Is Rubbermaid publicly traded?
Rubbermaid itself is not publicly traded. It is a brand owned by Newell Brands, Inc. (NASDAQ: NWL), which is publicly listed on NASDAQ. Newell Brands also owns Sharpie, Paper Mate, Coleman, Yankee Candle, and numerous other consumer brands.
Rubbermaid itself is not publicly traded. It is a brand owned by Newell Brands, Inc. (NASDAQ: NWL), which is publicly listed on NASDAQ. Newell Brands also owns Sharpie, Paper Mate, Coleman, Yankee Candle, and numerous other consumer brands.
What is Rubbermaid Commercial Products?
Rubbermaid Commercial Products (RCP) is a division of Rubbermaid that produces commercial-grade cleaning carts, waste containers, food storage, and other equipment for foodservice, healthcare, hospitality, education, and other commercial customers. RCP products are sold through commercial distributors and direct sales channels rather than retail stores.
Rubbermaid Commercial Products (RCP) is a division of Rubbermaid that produces commercial-grade cleaning carts, waste containers, food storage, and other equipment for foodservice, healthcare, hospitality, education, and other commercial customers. RCP products are sold through commercial distributors and direct sales channels rather than retail stores.
History of Rubbermaid
Rubbermaid was founded in 1933 in Wooster, Ohio by James R. Caldwell, who purchased the Wooster Rubber Company and began producing rubber household products. The company's first product was a rubber dustpan, followed by a rubber drain board. The name "Rubbermaid" was coined to reflect the rubber material and the household (maid) applications of the products.
Rubbermaid expanded its product line through the 1940s and 1950s, adding plastic products as plastic manufacturing technology advanced. The company went public in 1955 and grew rapidly through the 1960s and 1970s, becoming one of America's most admired companies. Fortune magazine named Rubbermaid America's most admired company in 1993 and 1994.
Rubbermaid's success was built on a culture of innovation, with the company introducing hundreds of new products each year. The company's products were known for their quality, durability, and practical design.
However, Rubbermaid faced significant challenges in the mid-1990s when raw material costs increased sharply and the company was unable to pass on cost increases to major retailers including Walmart. The company's relationship with Walmart deteriorated, and Rubbermaid lost significant shelf space.
Newell Company acquired Rubbermaid Incorporated in 1999 for approximately $5.8 billion, creating Newell Rubbermaid (later renamed Newell Brands). The acquisition was one of the largest in the consumer goods industry at the time. Under Newell's ownership, Rubbermaid was integrated into a broader portfolio of consumer brands.
Newell Brands has continued to invest in the Rubbermaid brand, launching new product lines including Rubbermaid Brilliance (premium food storage with crystal-clear containers) and updating the Rubbermaid Commercial Products line for commercial customers.
Brands Owned by Rubbermaid
Rubbermaid owns 1 brand in our database.
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Rubbermaid Ownership: Pros & Cons
Advantages
- +One of America's most recognized household products brands with decades of consumer trust
- +Broad product portfolio spanning consumer and commercial markets
- +Rubbermaid Commercial Products provides a stable B2B revenue stream
- +Newell Brands ownership provides distribution scale and operational support
- +Strong presence in mass retail channels (Walmart, Target, Home Depot)
Considerations
- -Newell Brands parent company has faced significant financial challenges and debt
- -Competition from private label products at mass merchandisers pressures margins
- -Plastic product portfolio faces environmental scrutiny and sustainability pressure
- -Brand has lost some market share to newer, design-focused competitors
- -Dependence on mass retail channels creates exposure to retailer pricing pressure
Frequently Asked Questions About Rubbermaid
Who owns Rubbermaid?
Rubbermaid is owned by Newell Brands, Inc. (NASDAQ: NWL), a consumer goods company headquartered in Atlanta, Georgia. Newell Brands acquired Rubbermaid through its 1999 merger with Rubbermaid Incorporated for approximately $5.8 billion. Newell Brands also owns Sharpie, Coleman, Yankee Candle, and numerous other consumer brands.
Who founded Rubbermaid?
Rubbermaid was founded in 1933 in Wooster, Ohio by James R. Caldwell, who purchased the Wooster Rubber Company and began producing rubber household products. The company's first product was a rubber dustpan. The name "Rubbermaid" was coined to reflect the rubber material and the household applications of the products.
What does Rubbermaid make?
Rubbermaid makes plastic storage containers (Brilliance, Roughneck), cleaning tools (Reveal mops and brooms), outdoor storage, laundry products, and commercial cleaning equipment (through Rubbermaid Commercial Products). The brand's products are sold through mass merchandisers, home improvement retailers, grocery stores, and commercial distributors.
Where is Rubbermaid headquartered?
Rubbermaid's parent company, Newell Brands, is headquartered in Atlanta, Georgia, USA. Rubbermaid's original headquarters were in Wooster, Ohio, where the company was founded in 1933. Rubbermaid products are manufactured in the United States and other countries.
Is Rubbermaid publicly traded?
Rubbermaid itself is not publicly traded. It is a brand owned by Newell Brands, Inc. (NASDAQ: NWL), which is publicly listed on NASDAQ. Newell Brands also owns Sharpie, Paper Mate, Coleman, Yankee Candle, and numerous other consumer brands.
What is Rubbermaid Commercial Products?
Rubbermaid Commercial Products (RCP) is a division of Rubbermaid that produces commercial-grade cleaning carts, waste containers, food storage, and other equipment for foodservice, healthcare, hospitality, education, and other commercial customers. RCP products are sold through commercial distributors and direct sales channels rather than retail stores.
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