reMarkable AS
Norwegian consumer electronics company that makes reMarkable paper tablets for digital note-taking, valued at approximately $1 billion.
Company Type
private
Founded
2013
Headquarters
Oslo, Norway
Revenue
$434.3 million (2024)
Employees
Approximately 500
Primary Market
Global
reMarkable AS Timeline
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About reMarkable AS
Who owns reMarkable?
reMarkable is a privately held Norwegian company, reMarkable AS. It was founded by Magnus Haug Wanberg in 2013 and remains independent, backed by venture investors including Spark Capital. It is not owned by a larger corporation.
Is reMarkable publicly traded?
No. reMarkable AS is a private company. Its shares do not trade on any stock exchange. The company was last valued at approximately $1 billion following its 2022 Series B round.
When was reMarkable founded?
reMarkable was founded on September 1, 2013, in Oslo, Norway. Its first product shipped in August 2017.
Who founded reMarkable?
Magnus Haug Wanberg founded the company in Oslo. Phil Hess serves as CEO, while Wanberg remains a significant shareholder and product visionary.
Where are reMarkable tablets made?
reMarkable devices are designed in Oslo and manufactured by contract partners in China and Vietnam. The company distributes through warehouses in Hong Kong, Mexico, the Netherlands, and the United States.
What is reMarkable's market position?
reMarkable is the leading brand in the dedicated paper tablet category, selling approximately 791,000 devices in 2024 with $434.3 million in revenue. Its main competitors are Onyx BOOX e-notes and the Amazon Kindle Scribe.
History of reMarkable AS
Magnus Haug Wanberg founded reMarkable in Oslo in September 2013, driven by a frustration he shared with many students and professionals: paper notebooks were better for thinking than laptops, but paper could not be searched, shared, or organized digitally. He spent the first three years on research, prototyping, and refining the writing latency that would determine whether the device felt like paper.
The company announced its first product, the reMarkable 1, in November 2016 and funded initial production through pre-orders. Units began shipping in August 2017 to broadly positive reviews that praised the writing experience while noting limited software. Early sales exceeded expectations and validated the niche.
In October 2019, reMarkable raised a $15 million Series A led by Spark Capital, providing capital to develop a second-generation product. The reMarkable 2 launched in March 2020: thinner, faster, with dramatically lower writing latency, and it became the company's breakthrough, selling hundreds of thousands of units through the pandemic-era shift to remote work.
In May 2022, the company raised a Series B round that valued it at approximately $1 billion, making it one of Norway's few unicorns. Phil Hess, a technology executive with experience at Bose and other consumer companies, took over as CEO, while Wanberg remained involved in product vision.
The September 2024 launch of the reMarkable Paper Pro, the company's first color E Ink device, delivered a step change. The device combined a larger color display, a built-in reading light, and the signature writing feel, and it drove a record quarter and record year: fourth-quarter 2024 revenue reached $173.7 million, up 75% year over year. In 2025, the company followed with the reMarkable Paper Pro Move, a smaller 7.3-inch variant designed for portability, which won design awards including recognition in TIME's Best Inventions list.
Alongside hardware, the company built out its Connect subscription, enterprise sales through Amazon and Best Buy's indirect channels, and security certifications aimed at corporate buyers. Distribution expanded through warehouses in Hong Kong, Mexico, the Netherlands, and the United States.
reMarkable AS Sustainability & Ethics
reMarkable's sustainability posture centers on product longevity: a device designed to be used for years rather than replaced annually, with replaceable nibs and long software support. The company publishes environmental information covering materials, packaging, and its carbon footprint, and it has reported on emissions reduction efforts across its supply chain.
The company is not B Corp certified. Its supply chain relies on contract manufacturers in China and Vietnam, and it reports supplier standards consistent with electronics industry norms. The deliberate minimalism of its products, while primarily a user-experience choice, also reduces dependence on attention-economy business models that critics associate with mainstream devices.
Awards & Recognition
- TIME Best Inventions: reMarkable Paper Pro Move was included in TIME's Best Inventions coverage following its 2025 launch
- Design awards: The reMarkable 2 and Paper Pro have received multiple international design awards, including Red Dot recognition for product design
- Press: Consistently named best e-ink tablet for writing by major reviewers including The Verge, Wired, and Wirecutter
Brands Owned by reMarkable AS
reMarkable AS owns 1 brand in our database. Explore the ownership tree below — click categories to expand and see individual brands.
reMarkable AS
private · Founded 2013 · Oslo, Norway
1
brands
reMarkable AS Ownership: Pros & Cons
Advantages
- +Founder-led private ownership with limited outside capital has let reMarkable stay focused on a single product philosophy without diversification pressure
- +The company's profitable, cash-generative hardware business gives it independence from continuous fundraising
- +A growing Connect subscription base creates recurring revenue that smooths hardware cycles
- +Strong product-market fit in a defensible niche where brand loyalty is high
Considerations
- -A near-total dependence on one product category exposes the company to shifts in the E Ink device market
- -Manufacturing concentration in China and Vietnam creates tariff and supply chain vulnerability, especially for US sales
- -The subscription strategy has drawn criticism from users who object to paying for features they consider basic
- -Venture investors will eventually seek liquidity, which could pressure the company toward a sale or IPO
Frequently Asked Questions About reMarkable AS
Who owns reMarkable?
reMarkable is a privately held Norwegian company, reMarkable AS. It was founded by Magnus Haug Wanberg in 2013 and remains independent, backed by venture investors including Spark Capital. It is not owned by a larger corporation.
Is reMarkable publicly traded?
No. reMarkable AS is a private company. Its shares do not trade on any stock exchange. The company was last valued at approximately $1 billion following its 2022 Series B round.
When was reMarkable founded?
reMarkable was founded on September 1, 2013, in Oslo, Norway. Its first product shipped in August 2017.
Who founded reMarkable?
Magnus Haug Wanberg founded the company in Oslo. Phil Hess serves as CEO, while Wanberg remains a significant shareholder and product visionary.
Where are reMarkable tablets made?
reMarkable devices are designed in Oslo and manufactured by contract partners in China and Vietnam. The company distributes through warehouses in Hong Kong, Mexico, the Netherlands, and the United States.
What is reMarkable's market position?
reMarkable is the leading brand in the dedicated paper tablet category, selling approximately 791,000 devices in 2024 with $434.3 million in revenue. Its main competitors are Onyx BOOX e-notes and the Amazon Kindle Scribe.
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