Who Owns reMarkable?
reMarkable is a paper tablet brand owned by reMarkable AS, a privately held Norwegian company founded in 2013 by Magnus Haug Wanberg and headquartered in Oslo. The brand makes E Ink tablets designed for handwriting, note-taking, and reading without apps, browsers, or notifications. Its current products are the reMarkable 2, reMarkable Paper Pro, and reMarkable Paper Pro Move, sold in more than 60 countries.
reMarkable Timeline
Who Owns reMarkable?
- Parent Company: reMarkable AS
- Ownership Type: Brand division
- Company Type: Privately Held
| Brand | Parent Company | Ownership Type |
|---|---|---|
| reMarkable | reMarkable AS | Brand division |
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History of reMarkable
- Founded: 2017
- Founders: Magnus Haug Wanberg
The reMarkable brand debuted in November 2016 when the company opened pre-orders for its first tablet, three years after Wanberg founded the company to recreate the feel of paper in a digital device. The reMarkable 1 shipped in August 2017 and won attention for its low-latency pen input, though reviewers found its software limited.
The reMarkable 2, launched in March 2020, was the breakthrough: thinner, faster, and with dramatically improved writing feel, it sold hundreds of thousands of units during the remote-work era and established the brand as the category leader for digital paper. The Type Folio keyboard accessory (2023) added a typing option.
September 2024 brought the reMarkable Paper Pro, the brand's first color E Ink device with a built-in reading light. It drove the company's best quarter and year: 791,000 devices sold in 2024 and $434.3 million in revenue. In 2025, the smaller 7.3-inch reMarkable Paper Pro Move extended the lineup to a portable format and landed on TIME's Best Inventions list. Through 2025-2026, the brand has pushed into enterprise sales with security certifications while growing its Connect subscription to roughly 568,000 paying users.
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About reMarkable AS
Who owns reMarkable?
reMarkable is a privately held Norwegian company, reMarkable AS. It was founded by Magnus Haug Wanberg in 2013 and remains independent, backed by venture investors including Spark Capital. It is not owned by a larger corporation.
Is reMarkable publicly traded?
No. reMarkable AS is a private company. Its shares do not trade on any stock exchange. The company was last valued at approximately $1 billion following its 2022 Series B round.
When was reMarkable founded?
reMarkable was founded on September 1, 2013, in Oslo, Norway. Its first product shipped in August 2017.
Who founded reMarkable?
Magnus Haug Wanberg founded the company in Oslo. Phil Hess serves as CEO, while Wanberg remains a significant shareholder and product visionary.
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Where are reMarkable tablets made?
reMarkable devices are designed in Oslo and manufactured by contract partners in China and Vietnam. The company distributes through warehouses in Hong Kong, Mexico, the Netherlands, and the United States.
What is reMarkable's market position?
reMarkable is the leading brand in the dedicated paper tablet category, selling approximately 791,000 devices in 2024 with $434.3 million in revenue. Its main competitors are Onyx BOOX e-notes and the Amazon Kindle Scribe.
- Founded: 2013
- Headquarters: Oslo, Norway
- Company Type: Privately Held
- Revenue: $434.3 million (2024)
- Employees: Approximately 500
Where Is reMarkable Made / Based?
- Headquarters: Oslo, Norway
- Manufacturing / Operations: China, Vietnam
reMarkable Categories & Tags
reMarkable Sustainability & Ethics
The brand's core sustainability argument is longevity: durable devices, replaceable pen nibs, long software support, and a product designed to displace paper consumption. The company publishes environmental reporting on materials and its carbon footprint and is not B Corp certified.
Awards & Recognition
- TIME Best Inventions: reMarkable Paper Pro Move (2025)
- Design awards: Red Dot and other international product design recognition for reMarkable 2 and Paper Pro
- Editorial rankings: Named best e-ink writing tablet by Wirecutter, Wired, and The Verge in 2024-2026 reviews
reMarkable Ownership: Pros & Cons
Advantages
- +Independent ownership keeps the brand committed to its minimalism philosophy without pressure to add apps or chase iPad feature parity
- +A profitable hardware business plus growing Connect subscription revenue provides sustainable funding
- +Category-defining brand with the best-regarded writing experience in E Ink devices
- +Founder involvement and focused management preserve coherent product vision
Considerations
- -Single-category dependence exposes the brand to any cooling in digital paper demand
- -Manufacturing in China and Vietnam creates tariff and supply chain exposure, especially for US sales
- -Connect subscription requirements for full features have drawn criticism from some users
- -Venture investors will eventually seek an exit through sale or IPO
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Frequently Asked Questions About reMarkable
Sources & Further Reading
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Competitors to reMarkable
No direct competitors found in the same category. This could be because reMarkableoperates in a unique market segment or we're still building our competitor database.
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