RedBird Capital Partners

RedBird Capital Partners operates as a comprehensive investment firm focused on identifying and developing value in sports, media, and entertainment assets. The firm's investment strategy emphasizes acquiring established brands with strong market positions and operational improvement opportunities.

RedBird's approach to sports investments focuses on building world-class organizations with global commercial appeal. The firm invests substantially in infrastructure, talent recruitment, and commercial operations to enhance asset value.

RedBird's media and entertainment investments reflect the firm's understanding of content creation, distribution, and audience engagement. The firm's involvement in Skydance Media and Paramount demonstrates its commitment to major entertainment properties.

The firm's diversified portfolio across sports (football, baseball, American football) and entertainment provides geographic and sector diversification while maintaining focus on high-value assets.

RedBird Capital Partners was founded in 2014 by Gerry Cardinale, reflecting his vision of building a comprehensive investment platform spanning sports, media, and entertainment. The firm's founding reflected growing opportunities in these sectors, particularly among established assets seeking new ownership and strategic direction.

RedBird's most significant transaction came in 2022 with the acquisition of AC Milan football club for approximately $1.2 billion. This acquisition marked RedBird's entry into European football and demonstrated the firm's ability to execute major transactions in the sports industry.

Following the AC Milan acquisition, RedBird has continued to expand its sports and entertainment portfolio. The firm holds a significant stake in Fenway Sports Group, which owns Liverpool FC and the Boston Red Sox, providing exposure to two of the world's most valuable sports franchises.

In 2023, RedBird announced a merger between the XFL and USFL to create the United Football League (UFL) starting in 2024, demonstrating the firm's commitment to developing and growing sports properties.

In 2024-2025, RedBird expanded into entertainment media, providing funding for Skydance Media's acquisition of National Amusements and its controlling stake in Paramount Global, marking a major entry into the entertainment industry.