RedBird Capital Partners
American private investment firm specializing in sports, media, entertainment, and financial services investments.
Company Type
private
Founded
2014
Headquarters
New York City, New York, USA
About RedBird Capital Partners
RedBird Capital Partners operates as a comprehensive investment firm focused on identifying and developing value in sports, media, and entertainment assets. The firm's investment strategy emphasizes acquiring established brands with strong market positions and operational improvement opportunities.
RedBird's approach to sports investments focuses on building world-class organizations with global commercial appeal. The firm invests substantially in infrastructure, talent recruitment, and commercial operations to enhance asset value.
RedBird's media and entertainment investments reflect the firm's understanding of content creation, distribution, and audience engagement. The firm's involvement in Skydance Media and Paramount demonstrates its commitment to major entertainment properties.
The firm's diversified portfolio across sports (football, baseball, American football) and entertainment provides geographic and sector diversification while maintaining focus on high-value assets.
History of RedBird Capital Partners
RedBird Capital Partners was founded in 2014 by Gerry Cardinale, reflecting his vision of building a comprehensive investment platform spanning sports, media, and entertainment. The firm's founding reflected growing opportunities in these sectors, particularly among established assets seeking new ownership and strategic direction.
RedBird's most significant transaction came in 2022 with the acquisition of AC Milan football club for approximately $1.2 billion. This acquisition marked RedBird's entry into European football and demonstrated the firm's ability to execute major transactions in the sports industry.
Following the AC Milan acquisition, RedBird has continued to expand its sports and entertainment portfolio. The firm holds a significant stake in Fenway Sports Group, which owns Liverpool FC and the Boston Red Sox, providing exposure to two of the world's most valuable sports franchises.
In 2023, RedBird announced a merger between the XFL and USFL to create the United Football League (UFL) starting in 2024, demonstrating the firm's commitment to developing and growing sports properties.
In 2024-2025, RedBird expanded into entertainment media, providing funding for Skydance Media's acquisition of National Amusements and its controlling stake in Paramount Global, marking a major entry into the entertainment industry.
Brands Owned by RedBird Capital Partners
RedBird Capital Partners owns 1 brand in our database.
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RedBird Capital Partners Ownership: Pros & Cons
Advantages
- +Substantial asset base ($12B+) provides significant investment capacity
- +Gerry Cardinale's expertise in sports and entertainment
- +Diversified portfolio across sports and entertainment sectors
- +Successful track record with AC Milan and other investments
- +Access to institutional capital and investment networks
Considerations
- -Intense competition in sports and entertainment investment
- -Regulatory and compliance complexity across multiple jurisdictions
- -High expectations for sporting and commercial success
- -Integration of diverse assets presents operational challenges
- -Geopolitical and economic sensitivities in international investments
Frequently Asked Questions About RedBird Capital Partners
What is RedBird Capital Partners?
RedBird Capital Partners is a private investment firm founded in 2014 by Gerry Cardinale, focusing on investments in sports, media, entertainment, and technology.
How much does RedBird manage?
RedBird manages $12 billion in assets as of 2025, making it a significant player in sports and entertainment investment.
Does RedBird own AC Milan?
Yes, RedBird acquired AC Milan in 2022 for approximately $1.2 billion and holds majority ownership of the club.
What other sports does RedBird own?
RedBird holds a stake in Fenway Sports Group, which owns Liverpool FC and the Boston Red Sox, and is involved in the United Football League.
Who is Gerry Cardinale?
Gerry Cardinale is the founder and managing partner of RedBird Capital Partners, a prominent investor in sports and entertainment.
What is RedBird's investment strategy?
RedBird focuses on acquiring established sports and entertainment assets with strong market positions and operational improvement opportunities.
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