Core Health & Fitness, LLC
Private commercial fitness equipment company whose portfolio includes Nautilus, StairMaster, Star Trac, Throwdown, Schwinn, and Wexer.
Company Type
private
Founded
2010
Headquarters
Vancouver, Washington, USA
Primary Market
Global
Core Health & Fitness, LLC Timeline
About Core Health & Fitness, LLC
Private commercial fitness equipment company whose portfolio includes Nautilus, StairMaster, Star Trac, Throwdown, Schwinn, and Wexer.
History of Core Health & Fitness, LLC
Core Health & Fitness was formed around a portfolio of commercial fitness brands and manufacturing assets. It brought together names with separate histories, including Star Trac, StairMaster, Nautilus, and Schwinn's indoor-cycling business.
Commercial Nautilus products remained associated with Core through licenses before the former Nautilus, Inc. sold its remaining Nautilus trademark assets in 2023. Current Core materials state that Nautilus is under Core Health & Fitness and present it as one of the company's brands.
Brands Owned by Core Health & Fitness, LLC
Core Health & Fitness, LLC owns 1 brand in our database. Explore the ownership tree below — click categories to expand and see individual brands.
Core Health & Fitness, LLC
private · Founded 2010 · Vancouver, Washington, USA
1
brands
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Core Health & Fitness, LLC Ownership: Pros & Cons
Advantages
- +Several specialist brands support a broad commercial catalog
- +Shared sales and service can reduce duplication
- +Nautilus retains a dedicated strength-equipment position
- +Private ownership supports long product cycles
Considerations
- -Trademark and licensing histories can confuse customers
- -Private financial disclosure is limited
- -Commercial equipment demand depends on facility investment
- -The group competes with larger global manufacturers
Frequently Asked Questions About Core Health & Fitness, LLC
Does Core Health & Fitness own Nautilus?
Core's current official materials place Nautilus under Core Health & Fitness. The old Nautilus, Inc. sold the Nautilus trademark assets in 2023.
Is Core Health & Fitness publicly traded?
No. It is a private company.
Is Core Health & Fitness part of Johnson Health Tech?
No. They are separate competitors.
Does Core own BowFlex?
No. Johnson Health Tech acquired BowFlex in 2024.
Why do Core and Johnson both use Schwinn names?
Different rights apply to commercial indoor cycling and Schwinn Fitness home equipment. Brand licensing history must be read at the product-category level.
Sources & Further Reading
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