All Brands Owned by New Balance Athletics, Inc.
New Balance Athletics, Inc. owns 1 brand in our database. Browse the complete portfolio of New Balance Athletics, Inc. subsidiaries and brands across various industries.
Company Type
private
Headquarters
Boston, Massachusetts, USA
Brand Portfolio
1 brands
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About New Balance Athletics, Inc.
New Balance operates as a comprehensive athletic footwear and apparel company, competing across multiple sports and consumer segments. The company's product portfolio includes running shoes, basketball footwear, soccer cleats, and lifestyle apparel, serving both professional athletes and everyday consumers.
New Balance's manufacturing strategy differentiates it from competitors. The company operates factories in the United States and United Kingdom, producing a significant portion of its footwear domestically. This commitment to domestic manufacturing provides quality control, supply chain resilience, and aligns with consumer preferences for locally-made products.
The company has invested heavily in athlete partnerships and sponsorships, signing world-class athletes across multiple sports. These partnerships provide credibility in performance markets and drive brand awareness among younger consumers.
New Balance's recent growth reflects successful execution of its strategic initiatives, including expansion into performance markets, lifestyle products, and international markets. The company's ability to balance heritage and innovation has resonated with consumers seeking alternatives to dominant competitors.
Competitors to New Balance Athletics, Inc.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Adidas | Germany | 1949 | Mass Market | Europe | All Genders | |
| Nike | USA | 1964 | Mass Market | North America | Male |
Learn More About Competitors
Adidas
Owned by adidas AG
German multinational corporation that designs and manufactures sports shoes, clothing, and accessories, known for its three-stripe logo.
Nike
Owned by Nike, Inc.
American multinational corporation that designs, develops, manufactures, and markets footwear, apparel, equipment, and accessories worldwide.
Competitive Analysis
Market Positioning: New Balance Athletics, Inc. competes with 2 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
New Balance Athletics, Inc. Brand Portfolio Overview
New Balance Athletics, Inc. maintains a diverse portfolio of 1 brands across multiple industries. This comprehensive brand portfolio demonstrates the company's market presence and strategic business units.
Brand Portfolio by Industry:
- Fashion & Apparel: 1 brands
For consumers and researchers interested in corporate ownership structures, understanding which brands are owned by New Balance Athletics, Inc.provides valuable insights into market dynamics, product relationships, and corporate strategy.
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