All Brands Owned by New Balance Athletics, Inc.

Is New Balance publicly traded?
No, New Balance Athletics, Inc. is a privately held company owned by the Davis family. The company is not listed on any stock exchange and does not file financial reports with the SEC. Jim Davis purchased the company in 1972 for $100,000 and has maintained family ownership since then.

Who owns New Balance?
New Balance is owned by the Davis family. Jim Davis purchased the company in 1972 for $100,000 on the day of the Boston Marathon. At the time, the company had six employees and produced approximately 30 pairs of shoes per day. Davis built New Balance into a global brand with approximately $8 billion in annual revenue. He serves as Chairman, while Joe Preston serves as CEO.

What is New Balance's annual revenue?
New Balance reported approximately $8 billion in revenue for 2024, making it the largest privately held sneaker company in the world. Revenue increased approximately 27% from 2022 to 2024, driven by lifestyle product trends, athlete partnerships, and international expansion. The company does not publicly disclose detailed financial results as a private company.

Where is New Balance manufactured?
New Balance is the only major sneaker company that manufactures significant volumes in the United States and United Kingdom. The company operates five factories in Massachusetts and Maine in the United States and one factory in Flimby, England. These factories produce premium footwear, including the Made in USA 990 series and Made in UK models. Additional production occurs in Vietnam and China for higher-volume models.

What athletes does New Balance sponsor?
New Balance sponsors world-class athletes across multiple sports, including Shohei Ohtani (MLB baseball), Coco Gauff (tennis), Kawhi Leonard (NBA basketball), Sadio Mane (soccer), and others. The company has used athlete partnerships to build credibility in performance markets and drive brand awareness among younger consumers.

When was New Balance founded?
New Balance was founded in 1906 by William J. Riley in Boston, Massachusetts, as the New Balance Arch Support Company. Riley initially manufactured arch supports and orthopedic shoes. The company's name was inspired by Riley's observation of chickens' three-toed feet, which provided perfect balance. Jim Davis purchased the company in 1972 and transformed it into a global athletic footwear brand.

What are New Balance's most popular shoes?
New Balance's most popular models include the 990 series (a premium Made in USA sneaker), the 574 (a versatile retro runner), the 327 (a 1970s-inspired lifestyle shoe), the 2002R (a 2010s-inspired runner), the 550 (a retro basketball shoe), and the 9060 (a modern lifestyle runner). The company's lifestyle category has grown significantly in recent years, driven by the popularity of retro running silhouettes.

Who is the CEO of New Balance?
Joe Preston serves as President and CEO of New Balance Athletics, Inc. He was appointed to the role in 2015, succeeding Rob DeMartini. Preston has been with New Balance for more than 25 years, previously serving as Chief Operating Officer and holding leadership roles in product, marketing, and international operations. Jim Davis serves as Chairman.