
Monster Beverage Corporation owns 8 brands in our database. Browse the complete portfolio of Monster Beverage Corporation subsidiaries and brands across various industries.
Company Type
public
Headquarters
Corona, California, USA
Brand Portfolio
8 brands
Stock
NASDAQ: MNST
Showing Food & Beverage brands
1 of 8 total brands
Monster Beverage Corporation is a publicly traded American beverage company specializing in energy drinks and functional beverages. Headquartered in Corona, California, the company manufactures and distributes its products through a network of third-party bottlers, co-packers, and distribution partners globally.
The company's business model focuses on brand development, product innovation, and marketing while outsourcing manufacturing and distribution to established partners. Monster Beverage operates multiple energy drink brands targeting different consumer segments, from mainstream consumers to fitness enthusiasts and extreme sports participants.
The company generates revenue through the sale of its beverage brands across multiple distribution channels including retail stores, convenience stores, gas stations, and e-commerce platforms. Monster Beverage has experienced significant growth, with annual revenues exceeding $6 billion as of 2024, and maintains strong market positions in North America, Europe, and Asia-Pacific regions.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Celsius Holdings | USA | 2004 | Mass Market | North America | All Genders | |
| Red Bull | Austria | 1987 | Mass Market | Global | All Genders | |
| Coca Cola Company | USA | 2005 | Mass Market | North America | All Genders |

Owned by Celsius Holdings, Inc.
American fitness and energy drink brand marketed as a healthy, zero-sugar alternative to traditional energy drinks.

Owned by Red Bull
Austrian energy drink brand and the world's best-selling energy drink by volume, owned by Red Bull GmbH, a privately held company controlled by the Yoovidhya family and the estate of Dietrich Mateschitz.

Owned by The Coca-Cola Company
Citrus-flavored energy soda brand formerly owned by The Coca-Cola Company, discontinued in 2011.
Market Positioning: Monster Beverage Corporation competes with 3 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Monster Beverage Corporation maintains a diverse portfolio of 8 brands across multiple industries. This comprehensive brand portfolio demonstrates the company's market presence and strategic business units.
For consumers and researchers interested in corporate ownership structures, understanding which brands are owned by Monster Beverage Corporationprovides valuable insights into market dynamics, product relationships, and corporate strategy.
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