All Brands Owned by Misto Holdings Corp.

Is Fila owned by a Korean company?
Yes, Fila is owned by Misto Holdings Corp. (formerly Fila Holdings Corp.), a publicly traded South Korean company listed on the Korea Exchange under ticker 081660. The company acquired the global Fila brand rights in 2007.

What is Misto Holdings?
Misto Holdings Corp. is the new name of Fila Holdings Corp., approved by shareholders on March 31, 2025. The name "Misto" is derived from the Italian word for "harmony," "blend," or "diversity," reflecting the company's identity as a global brand portfolio company. The company owns the Fila sportswear brand and Acushnet Holdings Corp. (Titleist, FootJoy, Scotty Cameron, Vokey, Pinnacle).

Is Misto Holdings publicly traded?
Yes, Misto Holdings Corp. is publicly traded on the Korea Exchange under ticker symbol 081660. Its subsidiary Acushnet Holdings Corp. is separately listed on the New York Stock Exchange under ticker GOLF.

When was Fila founded?
Fila was originally founded in 1911 in Biella, Italy, by brothers Ettore and Giansevero Fila as a textile company. The brand expanded into sportswear in the 1970s and gained international recognition through its endorsement deal with tennis player Bjorn Borg in 1973.

What is Misto Holdings' revenue?
Misto Holdings reported consolidated revenue of KRW 4.47 trillion (approximately EUR 3.14 billion) for FY2025, up 4.7% year over year. Operating profit was KRW 474.8 billion (EUR 333 million), up 31.6%, and net income was KRW 348.6 billion (EUR 245 million), up 67.8%.

Who is the CEO of Misto Holdings?
Geun-Chang (Kevin) Yoon serves as CEO and President of Misto Holdings Corp. He led the rebranding from Fila Holdings to Misto Holdings in 2025.

What brands does Misto Holdings own?
Misto Holdings owns the Fila sportswear brand globally and holds majority ownership of Acushnet Holdings Corp., which owns Titleist, FootJoy, Scotty Cameron, Vokey Design, Pinnacle, and Kjus golf and ski brands.