All Brands Owned by Misfits Boxing

Who founded Misfits Boxing?
Misfits Boxing was founded in May 2022 by KSI (Olajide Olatunji), Mams Taylor, and brothers Kalle and Nisse Sauerland. KSI is a British internet personality with over 40 million YouTube subscribers. Mams Taylor is the CEO of Proper Loud. Kalle and Nisse Sauerland are veteran boxing promoters who previously led Wasserman Boxing.

What is Misfits Boxing's partnership with DAZN?
Misfits Boxing has a five-year exclusivity deal with DAZN signed in January 2023. DAZN broadcasts at least six MF and DAZN: X Series events per year across 230-plus territories, including two pay-per-view events annually. The first Misfits event in August 2022 attracted nearly 2 million global viewers, with 90% being first-time DAZN subscribers.

How successful was the KSI vs Tommy Fury event?
The October 14, 2023 event, MF and DAZN: X Series 10, "The Prime Card," headlined by KSI vs Tommy Fury, reportedly achieved 1.3 million pay-per-view sales, making it the most successful combat sports event of 2023 by PPV numbers. UFC president Dana White publicly disputed these figures, and the actual numbers were never independently verified.

What is MF Pro?
MF Pro is the traditional professional boxing division of MF Sports, launched in 2026. It promotes conventional boxing events separate from Misfits Boxing's crossover format. MF Pro's inaugural event featured Mick Conlan vs Kevin Walsh on March 20, 2026, in Belfast, followed by Derek Chisora vs Deontay Wilder on April 4, 2026, at The O2 Arena in London. MF Pro fighters include Derek Chisora, Josh Kelly, Harlem Eubank, Mick Conlan, and Viddal Riley.

Is Misfits Boxing profitable?
Misfits Boxing is a private company and does not publicly disclose financial information. The promotion generates revenue through pay-per-view sales, DAZN rights fees, ticket sales, sponsorships, and merchandise. The crossover boxing market has been described as a nine-figure business, but specific profitability figures for Misfits are not available.

Who owns Misfits Boxing?
Misfits Boxing is privately owned. MF Sports (formerly Wasserman Boxing, rebranded in March 2026) holds a 25% stake. KSI serves as CEO, Mams Taylor as co-president, and Kalle and Nisse Sauerland as co-presidents. Specific ownership percentages beyond MF Sports' 25% stake are not publicly disclosed.