Misfits Boxing

Who founded Misfits Boxing?
Misfits Boxing was founded in May 2022 by KSI (Olajide Olatunji), Mams Taylor, and brothers Kalle and Nisse Sauerland. KSI is a British internet personality with over 40 million YouTube subscribers. Mams Taylor is the CEO of Proper Loud. Kalle and Nisse Sauerland are veteran boxing promoters who previously led Wasserman Boxing.

What is Misfits Boxing's partnership with DAZN?
Misfits Boxing has a five-year exclusivity deal with DAZN signed in January 2023. DAZN broadcasts at least six MF and DAZN: X Series events per year across 230-plus territories, including two pay-per-view events annually. The first Misfits event in August 2022 attracted nearly 2 million global viewers, with 90% being first-time DAZN subscribers.

How successful was the KSI vs Tommy Fury event?
The October 14, 2023 event, MF and DAZN: X Series 10, "The Prime Card," headlined by KSI vs Tommy Fury, reportedly achieved 1.3 million pay-per-view sales, making it the most successful combat sports event of 2023 by PPV numbers. UFC president Dana White publicly disputed these figures, and the actual numbers were never independently verified.

What is MF Pro?
MF Pro is the traditional professional boxing division of MF Sports, launched in 2026. It promotes conventional boxing events separate from Misfits Boxing's crossover format. MF Pro's inaugural event featured Mick Conlan vs Kevin Walsh on March 20, 2026, in Belfast, followed by Derek Chisora vs Deontay Wilder on April 4, 2026, at The O2 Arena in London. MF Pro fighters include Derek Chisora, Josh Kelly, Harlem Eubank, Mick Conlan, and Viddal Riley.

Is Misfits Boxing profitable?
Misfits Boxing is a private company and does not publicly disclose financial information. The promotion generates revenue through pay-per-view sales, DAZN rights fees, ticket sales, sponsorships, and merchandise. The crossover boxing market has been described as a nine-figure business, but specific profitability figures for Misfits are not available.

Who owns Misfits Boxing?
Misfits Boxing is privately owned. MF Sports (formerly Wasserman Boxing, rebranded in March 2026) holds a 25% stake. KSI serves as CEO, Mams Taylor as co-president, and Kalle and Nisse Sauerland as co-presidents. Specific ownership percentages beyond MF Sports' 25% stake are not publicly disclosed.

Misfits Boxing was launched in May 2022 when KSI announced the company name and confirmed its first event for August 27. The concept built on the growing crossover boxing trend that KSI had helped pioneer through his white-collar boxing matches against Logan Paul in 2018 and 2019, which generated significant pay-per-view audiences on YouTube.

On July 1, 2022, DAZN accidentally leaked the launch of "MF and DAZN: X Series," revealing the partnership before the official announcement. The first event, MF and DAZN: X Series 001, took place on August 27, 2022, at The O2 Arena in London as part of a four-event deal with DAZN. The event attracted nearly 2 million global viewers, with 90% being first-time DAZN subscribers, validating the crossover boxing format's ability to drive new subscriptions.

In November 2022, Misfits was involved in promoting Floyd Mayweather Jr vs Deji in English-speaking markets, listing the event under the X Series banner and livestreaming the press conference on their YouTube channel. On January 10, 2023, Misfits and DAZN signed a five-year exclusivity deal to continue distributing events, with at least six events per year and two pay-per-view events annually.

The promotion's breakthrough event was MF and DAZN: X Series 10, "The Prime Card," on October 14, 2023, headlined by KSI vs professional boxer Tommy Fury. The event reportedly achieved 1.3 million pay-per-view sales. However, UFC president Dana White publicly disputed these numbers, suggesting they were inflated. The actual PPV figures were never independently verified.

Throughout 2024, Misfits continued expanding its event calendar and fighter roster, establishing itself as the leading crossover boxing promotion. Events featured a mix of influencers, MMA fighters transitioning to boxing, and professional boxers. The promotion developed its own championship titles, including the MFB bridgerweight, middleweight, and heavyweight titles.

In 2025, Misfits held 5 events with 48 total fights and 16 title fights. Key events included X Series 20 on January 18, 2025, at the Co-op Live in Manchester, headlined by Darren Till vs Anthony Taylor. Misfits 22, "Ring of Thrones," on August 30, 2025, at Manchester Arena featured a double main event: Darren Till vs Luke Rockhold for the inaugural MFB bridgerweight title and Tony Ferguson vs Salt Papi for the interim MFB middleweight title.

In late 2025, reports emerged that Misfits was closing a deal with Andrew Tate for a heavyweight bout against MFB heavyweight champion Chase DeMoor in December. A promotional video claimed Tate had replaced KSI as CEO of Misfits, which caused confusion among fans. The event was broadcast on Rumble instead of DAZN, marking the first event not carried under the DAZN deal, described as a "one-off."

In November 2025, Wasserman confirmed it was in talks to sell its boxing promotion division, Wasserman Boxing, including its 25% stake in Misfits Boxing. In February 2026, Wasserman as a whole entity was put up for sale. On March 18, 2026, Kalle and Nisse Sauerland confirmed the acquisition and rebranded Wasserman Boxing as MF Sports. MF Sports retained its 25% stake in Misfits Boxing and wholly owned the newly created MF Pro division.

In 2026, MF Pro began producing traditional boxing events. The inaugural event on March 20, 2026, featured Mick Conlan vs Kevin Walsh for the WBC International featherweight title at the SSE Arena in Belfast. On April 4, 2026, MF Pro promoted Derek Chisora vs Deontay Wilder at The O2 Arena in London, a significant heavyweight bout that brought traditional boxing credibility to the MF brand.

In June 2026, Misfits and German sports promotion Fame Fighting held a joint event in Leverkusen, Germany, billed as "The Big Crossover." The event was broadcast via Bild+ in Germany, Austria, and Switzerland and via The Sun Club internationally. Later that month, Misfits announced the signing of Campbell Hatton, son of former world champion Ricky Hatton, further bridging the gap between crossover and traditional boxing.

Misfits Boxing does not publish a sustainability or ESG report. As a private sports promotion company, it is not subject to the same regulatory disclosure requirements as publicly traded companies.

The promotion has faced questions about sporting integrity. Crossover boxing events blur the line between professional competition and entertainment, with some critics questioning whether bouts are competitively matched or designed for entertainment value. The promotion has addressed this by establishing MFB championship titles and sanctioning bouts through recognized boxing authorities.

Fighter safety is a regulatory requirement for all Misfits events. Bouts are sanctioned by relevant boxing commissions (the British Boxing Board of Control in the UK, or equivalent state athletic commissions in the US), which require medical checks, weight verification, and referee oversight.

Misfits Boxing has faced several controversies since its founding:

The PPV numbers for The Prime Card event in October 2023 (KSI vs Tommy Fury) were disputed by UFC president Dana White, who publicly stated the reported 1.3 million buys were "nowhere near accurate." The actual figures were never independently verified, and the discrepancy highlighted the lack of transparent PPV reporting in crossover boxing.

In late 2025, the Andrew Tate situation created significant controversy. Reports emerged that Tate, a controversial internet personality facing criminal charges in Romania, was set to fight for Misfits. A promotional video claimed Tate had replaced KSI as CEO of Misfits, causing confusion and criticism. The event was broadcast on Rumble instead of DAZN, marking the first event outside the DAZN deal. DAZN confirmed to BBC Sport that Tate was not in negotiations with Misfits through their platform. The situation raised questions about the promotion's vetting of fighters and its relationship with its streaming partner.

The KSI vs Dillon Danis event (Misfits 21, "Unfinished Business") was cancelled in March 2025 after KSI fell ill and a rescheduled date could not be determined. Event cancellations affect ticket holders, broadcast partners, and undercard fighters, creating operational and reputational challenges.

The transition from Wasserman Boxing to MF Sports in March 2026 created uncertainty about the company's corporate structure. Wasserman's decision to sell its entire business in February 2026, including its 25% stake in Misfits, required restructuring that was completed with the Sauerland brothers' acquisition and rebranding.