Who Owns Misfits Boxing?

Misfits Boxing was founded in January 2022 by KSI (Olajide Olatunji) and Mams Taylor, building on the momentum of the influencer boxing movement that KSI had helped pioneer with his high-profile bouts against Joe Weller (2018) and Logan Paul (2018 and 2019). Those fights demonstrated that social media personalities could draw massive pay-per-view audiences, and KSI saw an opportunity to create a dedicated promotion for this emerging market.

The company's inaugural event, "Misfits Boxing 001," was held in January 2022 and featured multiple bouts between social media personalities and content creators. The event drew significant viewership and established the format that would define Misfits Boxing: entertaining undercards featuring influencers and crossover athletes, combined with legitimate boxing competition and professional production values.

In mid-2022, Misfits Boxing secured a landmark partnership with DAZN, the global sports streaming platform, for exclusive worldwide distribution rights. This deal gave Misfits Boxing access to DAZN's subscriber base across over 200 countries and provided the financial backing to scale operations significantly. The partnership elevated Misfits Boxing from a niche influencer promotion to a globally distributed sports entertainment brand.

Throughout 2023 and 2024, Misfits Boxing expanded rapidly, hosting events across the United Kingdom, United States, and internationally. The promotion introduced the "Misfits & DAZN X Series" format, featuring quick-fire rounds and modified rules designed to maximize entertainment value. The company also began featuring professional boxers alongside influencers, creating crossover events that attracted both traditional boxing fans and social media audiences. Misfits Boxing has hosted events at major venues including Wembley Arena in London and has generated hundreds of millions of social media impressions across its events.