All Brands Owned by Mars, Incorporated
Mars, Incorporated owns 12 brands in our database. Browse the complete portfolio of Mars, Incorporated subsidiaries and brands across various industries.
Company Type
public
Headquarters
McLean, Virginia, USA
Brand Portfolio
12 brands
Filter by Category
Complete Brand Portfolio
Celebrations
Owned by Mars, Incorporated
British chocolate assortment brand featuring a variety of chocolate candies, owned by Mars, Incorporated and distributed globally.
Cheez-It
Owned by Mars, Incorporated
American brand of cheese cracker snacks originally made by Kellogg's Kellanova division, now owned by Mars, Incorporated.
Galaxy Chocolate
Owned by Mars, Incorporated
British chocolate brand owned by Mars, Incorporated, known for smooth and creamy chocolate bars and confectionery products.
M&M's
Owned by Mars, Incorporated
American brand of candy-coated chocolate confections produced by Mars, Incorporated, one of the world's best-selling candy brands.
Maltesers
Owned by Mars, Incorporated
British chocolate confectionery brand owned by Mars, Incorporated, consisting of malted milk balls covered in milk chocolate. Originally launched in the UK in 1936 under the name "Energy Balls."
Milky Way
Owned by Mars, Incorporated
American nougat, caramel, and chocolate candy bar owned by Mars, Incorporated, introduced in 1923. One of the top-selling candy bars in the United States, with a distinct formulation difference between US and European versions.
Pedigree
Owned by Mars, Incorporated
American pet food brand known for its affordable dog food and treats, focusing on complete nutrition for dogs.
Pop-Tarts
Owned by Mars, Incorporated
American brand of toaster pastries filled with various flavors, now owned by Mars, Incorporated through the Kellanova acquisition.
Skittles
Owned by Mars, Incorporated
American brand of fruit-flavored candy known for its colorful shell coating and "Taste the Rainbow" slogan, produced by Mars, Incorporated.
Snickers
Owned by Mars, Incorporated
American chocolate bar brand featuring nougat, caramel, peanuts, and chocolate, owned by Mars, Incorporated and distributed globally.
Twix
Owned by Mars, Incorporated
British caramel and shortbread biscuit chocolate bar owned by Mars, Incorporated, introduced in the UK in 1967. One of the best-selling candy bars in the world, known for its "two bars in one pack" format.
Whiskas
Owned by Mars, Incorporated
Global brand of cat food products including wet food, dry food, and treats, produced by Mars, Incorporated.
About Mars, Incorporated
Mars operates through three primary business segments: Pet Care, Snacking, and Food. The company's private ownership structure means it does not publicly disclose detailed financial results, but industry estimates place annual revenues above $50 billion, making Mars one of the largest food companies in the world by revenue.
The Pet Care segment, operating under the Mars Petcare division, is one of the world's largest pet food businesses, with brands including Pedigree, Whiskas, Royal Canin, Sheba, Eukanuba, Iams, Cesar, and Nutro. Mars Petcare also operates Banfield Pet Hospital, the largest private veterinary practice in the United States, and various other veterinary and pet health services businesses. The pet care segment has been a major growth driver for Mars as pet ownership and premium pet nutrition spending have increased globally.
The Snacking segment includes Mars's confectionery and snacking brands, encompassing M&M's, Snickers, Twix, Milky Way, Skittles, Starburst, Dove, Galaxy, Maltesers, and Celebrations, among many others. The December 2025 acquisition of Kellanova added Pringles, Cheez-It, Pop-Tarts, RXBAR, and other snacking brands to this segment, significantly expanding Mars's presence in savory snacks and better-for-you snacking categories.
The Food segment includes Ben's Original (formerly Uncle Ben's), Dolmio, Seeds of Change, and other food brands. This segment has been the smallest of the three primary divisions but provides important diversification across food categories.
Competitors to Mars, Incorporated
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Nestle | Switzerland | 1921 | Mass market | Global | All-ages | |
| Mondelez International | United Kingdom | 1824 | Mass market | Global | All-ages |
Learn More About Competitors
Baby Ruth
Owned by Unknown Company
Chocolate candy bar brand owned by Nestlé, featuring peanuts, caramel, and chocolate.
Cadbury
Owned by Mondelez International
British multinational confectionery brand known for chocolate bars, Dairy Milk, Creme Eggs, and other confectionery products.
Competitive Analysis
Market Positioning: Mars, Incorporated competes with 2 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Mars, Incorporated Brand Portfolio Overview
Mars, Incorporated maintains a diverse portfolio of 12 brands across multiple industries. This comprehensive brand portfolio demonstrates the company's market presence and strategic business units.
Brand Portfolio by Industry:
- snacks confectionery: 2 brands
- Food & Beverage: 8 brands
- Household & Consumer Goods: 1 brands
- Pet Care: 1 brands
For consumers and researchers interested in corporate ownership structures, understanding which brands are owned by Mars, Incorporatedprovides valuable insights into market dynamics, product relationships, and corporate strategy.
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