Who Owns Twix?
Twix is owned by Mars, Incorporated, the private American confectionery and food company. Twix was introduced in the UK in 1967 by Mars as a caramel and shortbread biscuit covered in milk chocolate, sold in a twin pack. It was known as Raider in Continental Europe until 1991 and is now sold globally as Twix.
Parent Company
Unknown
Founded
1967
Status
Private
Headquarters
McLean, Virginia, USA (Mars)
Who Owns Twix?
- Parent Company: Unknown
- Ownership Type: Wholly owned
- Company Type: State-Owned
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Twix | Unknown | Wholly owned |
History of Twix
- Founded: 1967
- Founders: Mars, Incorporated
Twix launched in the United Kingdom in 1967 as a caramel and shortbread biscuit bar coated in milk chocolate, sold as a twin pack (two individual bars sharing a wrapper). The twin bar format became the product's defining characteristic and the basis of decades of advertising centered on the "Left Twix, Right Twix" rivalry concept.
The brand reached the United States in 1979. In Continental Europe, the product was sold under the name Raider until 1991, when Mars standardized the name globally to Twix. Long-running European consumers sometimes still refer to the product as Raider in nostalgic contexts.
The "Left Twix/Right Twix" advertising campaign, positioning the two bars in a pack as made by rival factories using different (but identical) processes, became a long-running and widely recognized US marketing campaign from the 2010s.
Where Is Twix Made / Based?
- Headquarters: McLean, Virginia, USA (Mars)
Where to Buy
Disclosure: We may earn commission from purchases
Twix on AmazonCompetitors to Twix
No direct competitors found in the same category. This could be because Twixoperates in a unique market segment or we're still building our competitor database.
Latest News About Twix
Related Articles About Twix
View more articles
Who Owns the Chocolate Industry
Mars, Mondelēz, Nestlé, and Lindt control the vast majority of global chocolate sales. Here is a complete ownership map of the chocolate industry, from Snickers and Cadbury to KitKat and Toblerone.
Mars Inc: The Private Company Behind Billions in Brands
M&M's, Snickers, Pedigree, Royal Canin, Ben's Original, Wrigley. One famously private family company owns all of them. Here is the complete guide to Mars Inc in 2026.
Monthly M&A Roundup: April 2026 Brand Ownership Changes
Global M&A reached a record $1.3 trillion in Q1 2026, and April is continuing the momentum. McCormick is buying Unilever's food business for $45 billion. Paramount and Warner Bros. Discovery are merging. Here is every major brand ownership shift entering April 2026.
People Also Searched
Discover popular brands and companies in the Food & Beverage category and related searches from other users.
7 Up
American lemon-lime flavored carbonated soft drink brand known for its crisp, clean taste and caffeine-free formula.
Activia
Global functional yogurt brand owned by Danone, formulated with the proprietary Bifidus ActiRegularis culture and marketed for its gut health benefits. Sold in approximately 70 countries.
AHA
Flavored sparkling water brand owned by The Coca-Cola Company, offering zero-calorie hydration with natural flavors.