Who Owns Beck's?

Beck's operates within AB InBev's global 2030 sustainability goals, which the company reaffirmed in its most recent sustainability disclosures. These goals target a 15% improvement in average brewery energy efficiency and a reduction of more than 35% in absolute value chain emissions compared with 2017 levels.

Water Stewardship: AB InBev reported a global water use efficiency ratio of 2.40 hectoliters of water per hectoliter of beer produced in 2025, part of a long-running effort to reduce water consumption across its breweries, including the Bremen facility where European Beck's is produced.

Renewable Energy and Emissions: AB InBev has invested in renewable electricity purchase agreements and on-site solar installations across its European breweries as part of its emissions reduction targets. The company has not published a Beck's-specific emissions figure, since brewery-level environmental reporting is aggregated at the corporate level.

Packaging: Beck's has shifted a growing share of its packaging toward recycled glass and aluminum content, consistent with AB InBev's group-wide packaging sustainability commitments, though the company has not published a Beck's-specific recycled content percentage.

Responsible Drinking: Beck's participates in AB InBev's Global Smart Drinking Goals initiative, which funds moderation and responsible-drinking messaging campaigns in markets where the company sells beer.

Beck's has no history of major product safety recalls. Its primary controversy involves country-of-origin perception rather than safety.

"Brewed in the USA" Labeling Dispute: Beck's faced a consumer class-action lawsuit in the United States, filed in 2013, alleging that the brand's German-heritage marketing and green-and-gold bottle design misled consumers into believing all Beck's sold in the US was brewed in Germany, when in fact US-market Beck's had been brewed at Anheuser-Busch's St. Louis facility since 2012. Anheuser-Busch settled the case in 2015, agreeing to pay affected consumers and to add "Brewed in the USA" or equivalent origin disclosures on domestic packaging. The labeling now clearly states the country of production for US-sold Beck's.

Import Authenticity Perception: Beyond the legal settlement, the shift to US-based brewing has continued to draw informal criticism from beer enthusiasts who view the change as diluting the brand's German authenticity, a criticism common across AB InBev's portfolio of internationally licensed import beers.