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  1. Home
  2. Brands
  3. Food & Beverage
  4. Pringles
Pringles logo
Food & Beverage

Who Owns Pringles?

Pringles is owned by Mars, Incorporated, a private American multinational food and pet care company. Mars completed its acquisition of Kellanova, Pringles' former parent, on December 11, 2025 for approximately $35.9 billion. Kellanova (formerly Kellogg Company) had acquired Pringles from Procter & Gamble in 2012 for $2.7 billion. Mars is headquartered in McLean, Virginia, USA.

Parent Company

Mars, Incorporated

Acquired

2012

Status

Private

Headquarters

Chicago, Illinois, USA

Pringles Timeline

1911
Mars, Incorporated

Parent company established in McLean, Virginia, USA

Company Founded
1968

Pringles

Founded by Procter & Gamble (internal development)

Founded
2012
Acquired by Mars, Incorporated

Mars, Incorporated acquired Pringles

Acquired
mid rangemass marketGlobalOfficial Website

Who Owns Pringles?

  • Parent Company: Mars, Incorporated
  • Ownership Type: Wholly owned
  • Acquisition Year: 2012
  • Company Type: Privately Held
BrandParent CompanyOwnership Type
PringlesMars, IncorporatedWholly owned

Where to Buy

Disclosure: We may earn commission from purchases
AmazonPringles on Amazon

History of Pringles

  • Founded: 1968
  • Founders: Procter & Gamble (internal development)
  • Acquired by Mars, Incorporated: 2012

Pringles was developed by Procter & Gamble in the late 1960s as a solution to consumer complaints about broken, greasy, and stale potato chips. P&G researchers, including chemist Fredric Baur, designed a product made from dehydrated potato flakes and wheat starch, formed into a uniform saddle shape and packed in a cylindrical can to prevent breakage. The brand was named after Pringle Road in Finneytown, Ohio, where one of the P&G developers lived.

Pringles launched in the United States in 1968. The product was technically innovative but initially struggled to gain market share against established potato chip brands. P&G invested heavily in marketing throughout the 1970s, introducing the brand to international markets including the United Kingdom and Canada. By the early 1980s, Pringles had established a foothold in the premium snack segment, differentiating itself through consistent product quality and the distinctive can packaging.

The 1990s saw Pringles expand into Asia and Latin America. P&G introduced regional flavors tailored to local tastes, a strategy that proved effective in building international sales. The brand also expanded its flavor portfolio in established markets, adding Sour Cream and Onion, BBQ, and other varieties that became core offerings.

In 2012, Procter & Gamble sold Pringles to Kellogg Company for $2.7 billion. The acquisition was a strategic move for Kellogg, which had limited presence in the savory snacks category. Pringles gave Kellogg a global snack brand with $1.5 billion in annual revenue at the time and distribution in over 140 countries. The deal was the largest acquisition in Kellogg's history.

Under Kellogg's ownership, Pringles continued to grow. The brand expanded its flavor offerings with limited-edition collaborations, including partnerships with Hot Ones, Miller Beer, and other brands. Pringles also introduced Pringles Mingles, the brand's first bagged snack format in over 15 years, targeting the sharing segment.

In 2023, Kellogg Company restructured into two companies. Kellanova retained the global snacking portfolio, including Pringles, Cheez-It, and Pop-Tarts. WK Kellogg Co took the North American cereal business. Kellanova continued to invest in Pringles, focusing on flavor innovation, international growth in Asia and Latin America, and digital marketing targeting Gen Z consumers.

In August 2024, Mars, Incorporated announced its agreement to acquire Kellanova for approximately $35.9 billion. The deal received Kellanova shareholder approval in November 2024 and cleared all 28 required regulatory approvals by December 8, 2025. The transaction closed on December 11, 2025, making Kellanova a wholly-owned subsidiary of Mars. Pringles became part of Mars' combined snacking business, which the company expects to generate approximately $36 billion in annual revenue.

As of 2026, Pringles generates approximately $2.5 billion in annual revenue and holds roughly 12% of the global potato chips market by share. The brand continues to gain market share globally, even as many salty snack competitors lose volume to private label alternatives.

About Mars, Incorporated

What does Mars, Incorporated own?
Mars owns a portfolio of approximately 50+ brands across pet care, confectionery, savory snacks, and food categories. Its most recognized brands include M&M's, Snickers, Twix, Pedigree, Whiskas, Royal Canin, Pringles, Cheez-It, and Pop-Tarts. The company also owns the world's largest veterinary hospital network through Banfield, BluePearl, and VCA. The Kellanova acquisition in December 2025 added Pringles, Cheez-It, Pop-Tarts, RXBAR, and Kellogg's cereal brands to the portfolio.

Is Mars, Incorporated publicly traded?
No, Mars, Incorporated is entirely privately held by the Mars family. The company has never been publicly traded and has no stock exchange listing. This private ownership structure has been a consistent feature since the company's founding in 1911 and is enshrined in the company's Five Principles as the principle of "Freedom."

Who founded Mars, Incorporated?
Mars was founded by Frank C. Mars in 1911 in Tacoma, Washington. Frank Mars started the company producing butter cream candies. His son, Forrest Mars Sr., later joined the business and drove its global expansion, developing M&M's in 1941 and establishing Mars operations in the United Kingdom. The Mars family has maintained ownership and control across multiple generations.

Where is Mars, Incorporated headquartered?
Mars, Incorporated is headquartered in McLean, Virginia, USA, in the Washington metropolitan area. The Mars Snacking division is headquartered in Chicago, Illinois, following the Kellanova acquisition. The company operates manufacturing facilities and offices in more than 80 countries worldwide.

How many brands does Mars, Incorporated own?
Mars owns approximately 50+ brands across its four primary segments. The portfolio includes 9 billion-dollar brands in snacking alone (M&M's, Snickers, Twix, Skittles, Pringles, Cheez-It, Pop-Tarts, Kellogg's, and Dove/Galaxy), plus major pet care brands including Pedigree, Whiskas, and Royal Canin. The company also operates veterinary service brands including Banfield, VCA, and BluePearl.

Who owns Mars, Incorporated?
Mars, Incorporated is owned entirely by the Mars family, descendants of founder Frank Mars and his son Forrest Mars Sr. The family has maintained complete ownership across multiple generations, making Mars one of the world's largest family-owned businesses. No external investors, private equity firms, or public shareholders hold equity in the company.

What was Mars's largest acquisition?
Mars's largest acquisition was the $36 billion purchase of Kellanova, completed on December 11, 2025. Kellanova's portfolio included Pringles, Cheez-It, Pop-Tarts, RXBAR, and Kellogg's international cereal brands. The deal created a combined Mars Snacking division generating approximately $36 billion in annual revenue. Prior to Kellanova, Mars's largest acquisition was the approximately $23 billion purchase of Wrigley in 2008.

What is Mars's annual revenue?
Mars generates approximately $65 billion in annual revenue (FY2025, estimated). The company does not publicly disclose detailed financial results because it is privately held. Revenue estimates come from company press releases, credit rating agencies, and reputable business press. Following the Kellanova acquisition, Mars's snacking division alone generates approximately $36 billion in annual revenue.

  • Founded: 1911
  • Headquarters: McLean, Virginia, USA
  • Company Type: Privately Held
  • Revenue: approximately $65 billion (FY2025, estimated)
  • Employees: approximately 170,000

Visit Mars, Incorporated website

View full company profile for Mars, Incorporated

Where Is Pringles Made / Based?

  • Headquarters: Chicago, Illinois, USA
  • Manufacturing / Operations: United States, Malaysia, Poland, Mexico

Pringles Categories & Tags

Potato ChipsSnackStackable ChipsCan PackagingSavory Snack

Pringles Sustainability & Ethics

Pringles' sustainability initiatives are now governed by Mars, Incorporated's environmental framework, which builds on Kellanova's existing programs. Mars has committed to achieving net zero greenhouse gas emissions across its full value chain by 2050, with interim targets including a 50% reduction by 2030.

Kellanova had set a goal to achieve 100% reusable, recyclable, or compostable packaging by the end of 2030. Pringles' iconic cylindrical can has been a focus of sustainability efforts, as its composite construction of paperboard, foil, and plastic has historically been difficult to recycle. The company has explored alternative materials and designs to improve recyclability.

In late 2023, Kellanova reduced plastic packaging for several snack brands, and Pringles' plastic footprint by weight accounts for approximately 11% of its total packaging usage. The introduction of Pringles Mingles in bag packaging represents the brand's first format change in over 15 years, offering a sharing-oriented product with different packaging characteristics.

Pringles sources potatoes, wheat, and other ingredients through Kellanova's responsible sourcing programs, which require supplier compliance with environmental and labor standards. The brand's manufacturing facilities operate under energy efficiency and water conservation programs.

Environmental advocacy groups have criticized the recyclability of Pringles cans, calling for faster adoption of more sustainable packaging formats. The company has acknowledged these concerns and is exploring solutions, though the composite can remains in use as of 2026.

Pringles Recalls & Controversies

Pringles has maintained a relatively clean product safety record, with no major recalls in recent years. However, the brand has faced several ongoing controversies typical of large-scale snack food brands.

Health and nutrition advocates have criticized Pringles for high sodium levels, fat content, and the use of artificial ingredients in some flavor varieties. The brand has introduced reduced-fat and lower-sodium variants in response, though these products represent a small portion of total sales.

The iconic Pringles can has drawn sustained criticism from environmental groups. The can's composite construction, combining paperboard with foil and plastic liners, makes it difficult to recycle in standard municipal systems. Critics have called for redesign or alternative materials. Mars and Kellanova have acknowledged the challenge and are exploring solutions, but the can format remains largely unchanged as of 2026.

Consumer advocacy groups have raised questions about genetically modified ingredients in Pringles, particularly regarding potato and corn-derived components. The brand complies with all regulatory requirements for GMO labeling in markets where such requirements exist, but has not pursued non-GMO certification.

Pringles has also faced scrutiny over marketing practices, particularly regarding advertising directed at children. The brand has adjusted marketing strategies in response to evolving regulatory standards in European and North American markets.

Brands Owned by Mars, Incorporated

CelebrationsFood Beverage

Celebrations

Owned by Mars, Incorporated

British chocolate assortment brand featuring a variety of chocolate candies, owned by Mars, Incorporated and distributed globally.

chocolateassortmentcandies
Cheez-ItFood Beverage

Cheez-It

Owned by Mars, Incorporated

American brand of cheese cracker snacks owned by Mars, Incorporated through its Kellanova subsidiary. Created in 1921 in Dayton, Ohio.

snackscrackerscheese
Galaxy ChocolateFood Beverage

Galaxy Chocolate

Owned by Mars, Incorporated

British chocolate brand owned by Mars, Incorporated, known for smooth and creamy chocolate bars and confectionery products.

chocolatechocolate-barsconfectionery
IamsPet Care

Iams

Owned by Mars, Incorporated

American pet food brand known for premium dog and cat food formulations, owned by Mars Petcare since 2014.

pet-fooddog-foodcat-food
M&M'sFood Beverage

M&M's

Owned by Mars, Incorporated

Candy-coated chocolate confections produced by Mars, Incorporated, one of the world's best-selling candy brands since 1941.

candychocolateconfectionery
MaltesersFood Beverage

Maltesers

Owned by Mars, Incorporated

British chocolate brand owned by Mars, Incorporated, known for malted milk balls covered in milk chocolate.

chocolateconfectionerymalted-milk-balls
View all brands owned by Mars, Incorporated

Pringles Ownership: Pros & Cons

Advantages

  • +Mars' global distribution and marketing resources provide expanded reach for Pringles
  • +Private ownership structure allows long-term strategic planning without quarterly earnings pressure
  • +Combined snacking portfolio creates cross-promotional opportunities with M&M's, Snickers, and other Mars brands
  • +Kellanova's existing manufacturing infrastructure ensures production continuity
  • +Mars' financial resources support continued flavor innovation and international expansion

Considerations

  • -Private ownership means no public financial disclosure, reducing transparency for analysts
  • -Integration of Kellanova into Mars may lead to organizational changes affecting brand management
  • -Competition from PepsiCo's Frito-Lay, which holds nearly double the market share in potato chips
  • -Health and wellness trends continue to pressure traditional snack categories
  • -Packaging sustainability concerns remain unresolved for the iconic can format

Frequently Asked Questions About Pringles

Sources & Further Reading

  • Mars Completes Acquisition of Kellanova -
  • Kellanova Newsroom -
  • SEC EDGAR: Kellanova 8-K Filing -
  • Pringles Official Website -
  • Mars, Incorporated Corporate Website -
  • Food Business News: Mars Completes Acquisition -
  • Snack Food & Wholesale Bakery: Chip Market Trends -
  • MediaPost: Pringles Share Growth -
  • Wikidata: Pringles Entity -
  • FDA: Food Safety and Packaging Regulations -

Competitors to Pringles

No direct competitors found in the same category. This could be because Pringlesoperates in a unique market segment or we're still building our competitor database.

Independent Alternatives to Pringles

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HelloFreshFood Beverage

HelloFresh

Owned by HelloFresh SE

German meal kit delivery company providing pre-portioned ingredients and recipes for home cooking, publicly traded on the Frankfurt Stock Exchange.

meal-kitfood-deliveryconvenience-food
Publicly Traded

HelloFresh operates independently without a large parent corporation.

Red BullFood Beverage

Red Bull

Owned by Red Bull

Austrian energy drink brand and the world's best-selling energy drink by volume, owned by Red Bull GmbH, a privately held company controlled by the Yoovidhya family and the estate of Dietrich Mateschitz.

energy-drinkbeveragesports-marketing
Privately Owned

Red Bull operates independently without a large parent corporation.

CornettoFood Beverage

Cornetto

Owned by Unilever plc

Ice cream cone brand with a chocolate-insulated wafer, originally created in Italy in 1959.

ice-creamfrozen-dessertcone
Publicly Traded

Cornetto is owned by Unilever plc, a public company, a different structure than Pringles's parent.

OreoFood Beverage

Oreo

Owned by Mondelez International, Inc.

American sandwich cookie brand consisting of two chocolate wafers with sweet cream filling, owned by Mondelez International and the world's best-selling cookie with annual retail sales exceeding $4 billion. Mondelez reported $36.4 billion in 2025 net revenues.

cookiesandwich-cookiesnack
Publicly Traded

Oreo is owned by Mondelez International, Inc., a public company, a different structure than Pringles's parent.

RufflesFood Beverage

Ruffles

Owned by PepsiCo, Inc.

American brand of crinkle-cut potato chips produced by Frito-Lay, a subsidiary of PepsiCo, distinguished by their ridged texture ideal for dipping.

potato-chipscrinkle-cutsnacks
Publicly Traded

Ruffles is owned by PepsiCo, Inc., a public company, a different structure than Pringles's parent.

SabritasFood Beverage

Sabritas

Owned by PepsiCo, Inc.

Mexican snack company owned by PepsiCo, known for potato chips and corn snacks, serving as the umbrella brand for Frito-Lay products in Mexico.

mexican-snackspotato-chipscorn-chips
Publicly Traded

Sabritas is owned by PepsiCo, Inc., a public company, a different structure than Pringles's parent.

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Last reviewed: August 6, 2026 · Reviewed by Who Brands Editorial Team