All Brands Owned by JetBlue Airways

What does JetBlue do?
JetBlue operates scheduled passenger air service to approximately 100 destinations primarily in the United States, Caribbean, Latin America, and select European cities. The airline is known for its Mint premium cabin product, TrueBlue loyalty program, and customer-friendly approach including free snacks and in-flight entertainment. The airline employs approximately 23,000 crewmembers.

Is JetBlue publicly traded?
Yes, JetBlue Airways Corporation trades on NASDAQ under ticker symbol JBLU. The company has no controlling shareholder, with ownership distributed among institutional investors including Vanguard Group and BlackRock.

What is JetBlue's annual revenue?
JetBlue reported FY2025 operating revenue of $9.1 billion, down 2.3% from the prior year. In Q2 2026, the airline reported revenue of $2.7 billion, up 14.5% year-over-year, signaling improving performance under the JetForward strategy.

Who founded JetBlue?
JetBlue was founded in 1998 by David Neeleman, a serial airline entrepreneur who had previously co-founded Morris Air and WestJet. The airline began operations in February 2000 with flights between New York JFK and Fort Lauderdale.

What is JetForward?
JetForward is JetBlue's transformation strategy launched in 2024 under CEO Joanna Geraghty. It targets $850 to $950 million in annual incremental EBIT by year-end 2027. Through June 2026, the program has generated $470 million in cumulative incremental EBIT. Key initiatives include BlueFirst domestic first class, the Blue Sky collaboration with United, and network optimization.

What is Mint?
Mint is JetBlue's premium cabin product, offering lie-flat business class seats on select transcontinental and international routes. Mint is priced below traditional business class fares on legacy carriers and has been a key differentiator for JetBlue in the premium travel market.

Why did JetBlue's Spirit Airlines acquisition fail?
In January 2024, a federal judge ruled that JetBlue's $3.8 billion acquisition of Spirit Airlines would harm competition by eliminating Spirit's ultra-low fares. JetBlue abandoned the acquisition in March 2024, paying Spirit a $69 million breakup fee.