All Brands Owned by Honor Device Co.

Is Honor owned by Huawei?
No, Honor became independent from Huawei in November 2020 when it was sold to a consortium led by Shenzhen Zhixin New Information Technology Co., Ltd. Honor operates independently, though questions about ongoing connections persist. Shenzhen Zhixin holds a 49.55% stake as the controlling shareholder.

Who owns Honor now?
Honor is owned by over 23 institutional shareholders led by Shenzhen Zhixin New Information Technology Co., Ltd. (49.55% stake). Other shareholders include China Mobile, China Telecom, BOE Technology, and Guoxin Capital. The company reformed into a joint-stock company in December 2024 in preparation for its IPO.

Can Honor use Google services?
Yes, after becoming independent from Huawei, Honor regained access to Google Mobile Services, allowing the company to compete in global markets where Google services are essential.

How many phones did Honor sell in 2025?
Honor shipped a record 71 million smartphones in 2025, growing 11% year-over-year. Of those, 10 million were flagship devices. The Magic7 series and Magic V5 foldable were key drivers of growth.

Where is Honor headquartered?
Honor Device is headquartered in Shenzhen, China, where the company maintains its corporate offices, research and development facilities, and global operations center.

Is Honor going public?
Yes, Honor filed for IPO counseling with the China Securities Regulatory Commission in June 2025, with CITIC Securities as lead underwriter. The company plans to list A-shares on the Shenzhen Stock Exchange. The counseling phase ran through March 2026, and the fourth IPO tutoring progress report was filed in mid-2026.

What is the Honor Alpha Strategy?
The Alpha Strategy is Honor's AI initiative launched in 2025, committing to invest over $10 billion over five years in AI-powered device ecosystems. The strategy aims to make every Honor device smart through artificial intelligence capabilities, positioning Honor as an AI terminal ecosystem company.