All Brands Owned by Helix Sleep Inc.

Who owns Helix Sleep?

Helix Sleep is owned by Cerberus Capital Management, a private equity firm with approximately $70 billion in assets under management. Cerberus acquired Helix Sleep and Brooklyn Bedding in 2021 and combined them under a holding company. The founders retained a significant minority ownership interest. The combined business operates under the 3Z Brands umbrella.

Is Helix Sleep publicly traded?

No. Helix Sleep is a privately held company and does not trade on any stock exchange. It does not have a stock ticker. Before the Cerberus acquisition, Helix raised approximately $8.15 million in private funding, including a Series A round in 2016. Investors cannot buy shares in Helix Sleep.

How much revenue does Helix Sleep generate?

Helix Sleep reports annual revenue of approximately $100 million. This figure comes from third-party data providers and company statements. Because the company is privately held and owned by Cerberus Capital Management, it does not file public financial reports with the SEC. Detailed segment-level revenue breakdowns are not available.

What is the relationship between Helix Sleep and Brooklyn Bedding?

Helix Sleep and Brooklyn Bedding are sister brands under the same holding company, which is controlled by Cerberus Capital Management. Cerberus acquired both companies in 2021 and combined them. They maintain separate brand identities and product lineups but share manufacturing infrastructure at the Phoenix, Arizona facility. John Merwin, CEO of Brooklyn Bedding, leads the combined business.

Who founded Helix Sleep?

Helix Sleep was founded in January 2015 by Adam Tishman, Kristian von Rickenbach, and Jerry Lin. The founders launched the website on August 4, 2015. They developed the personalization concept, using a sleep quiz to match customers to specific mattress models. The founders continue to lead the direct-to-consumer segment of the combined business.

Where are Helix mattresses manufactured?

Helix mattresses are manufactured at the Brooklyn Bedding facility in Phoenix, Arizona. This facility was integrated into Helix's operations following the 2021 Cerberus acquisition. Before the merger, Helix used third-party manufacturers. The Phoenix facility now produces mattresses for both the Helix and Brooklyn Bedding brands.

What brands does Helix Sleep own?

Helix Sleep Inc. operates three brands. Helix Sleep is the flagship personalized mattress brand. Birch by Helix, launched in 2019, is the natural and organic sleep brand. Allform by Helix, launched in 2020, is the modular sofa brand. The company also shares a holding company with Brooklyn Bedding, which operates as a separate brand.