All Brands Owned by Famous Brands Limited
Famous Brands Limited owns 6 brands in our database. Browse the complete portfolio of Famous Brands Limited subsidiaries and brands across various industries.
Company Type
public
Headquarters
Johannesburg, South Africa
Brand Portfolio
6 brands
Stock
JSE: FB
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Complete Brand Portfolio
Debonairs Pizza
Owned by Famous Brands Limited
South African pizza casual dining restaurant chain, owned by Famous Brands Limited.
Mrs. Fields
Owned by Famous Brands Limited
American cookie and brownie retailer known for freshly-baked-on-premises specialty cookies and confections.
Mugg & Bean
Owned by Famous Brands Limited
South African coffee shop and casual dining restaurant chain, owned by Famous Brands Limited.
RocoMamas
Owned by Famous Brands Limited
South African smash burger and craft beer restaurant chain founded in 2013 by Brian Altriche, with Spur Corporation acquiring a majority stake in March 2015.
Steers
Owned by Famous Brands Limited
South African flame-grilled burger fast food chain owned by Famous Brands Limited, Africa's largest restaurant franchisor, which reported H1 2025 revenue of R4.2 billion (+5.6%) and operates 2,979 restaurants across 30 countries.
Wimpy
Owned by Famous Brands Limited
South African casual dining restaurant chain specializing in burgers and classic comfort food, owned by Famous Brands Limited.
About Famous Brands Limited
What does Famous Brands own?
Famous Brands owns and franchises five major restaurant brands: Wimpy (full-service family restaurants), Mugg and Bean (coffee and casual dining), Steers (flame-grilled burgers), Debonairs Pizza (pizza delivery and takeaway), and RocoMamas (smash burgers and craft beer). The company operates more than 2,900 restaurant outlets across South Africa, the rest of Africa, and international markets.
Is Famous Brands publicly traded?
Yes, Famous Brands Limited is listed on the Johannesburg Stock Exchange under ticker FBR. The company has been publicly listed since 1994. Famous Brands has a broad institutional and retail shareholder base with no single controlling shareholder.
Who founded Famous Brands?
Famous Brands was founded in 1972 and grew through the acquisition and development of restaurant brands in South Africa. The company's history is closely tied to the development of the South African quick-service restaurant industry, including the acquisition of the South African Wimpy franchise rights and the development of Steers and Debonairs Pizza.
Where is Famous Brands headquartered?
Famous Brands is headquartered in Johannesburg, South Africa. The company operates restaurant outlets across South Africa, the rest of Africa, and international markets including the United Kingdom and the Middle East.
How many restaurants does Famous Brands operate?
Famous Brands operates more than 2,900 restaurant outlets across its five major brands. The vast majority of these restaurants are owned and operated by franchisees, with Famous Brands providing brand licensing, food supply, and operational support.
Who owns Famous Brands?
Famous Brands Limited is publicly traded on the JSE with a broad institutional and retail shareholder base. No single shareholder holds a controlling stake. Darren Hele serves as Group CEO.
Stock Information
Competitors to Famous Brands Limited
No competing brands found in the same categories. This could be because Famous Brands Limitedoperates in unique market segments or we're still building our competitor database.
Famous Brands Limited Brand Portfolio Overview
Famous Brands Limited maintains a diverse portfolio of 6 brands across multiple industries. This comprehensive brand portfolio demonstrates the company's market presence and strategic business units.
Brand Portfolio by Industry:
- Food Service & Restaurants: 5 brands
- Food & Beverage: 1 brands
For consumers and researchers interested in corporate ownership structures, understanding which brands are owned by Famous Brands Limitedprovides valuable insights into market dynamics, product relationships, and corporate strategy.
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