All Brands Owned by Endeavor Group Holdings
Endeavor Group Holdings owns 2 brands in our database. Browse the complete portfolio of Endeavor Group Holdings subsidiaries and brands across various industries.
Company Type
public
Headquarters
Beverly Hills, California, USA
Brand Portfolio
2 brands
Filter by Category
Showing sports-entertainment brands
2 of 2 total brands
sports-entertainment Brands
UFC
Owned by Endeavor Group Holdings
Ultimate Fighting Championship, the world's premier mixed martial arts organization hosting elite MMA competitions and events globally.
WME
Owned by Endeavor Group Holdings
Global talent agency representing world-leading entertainers, athletes, and fashion designers across film, television, music, and sports.
About Endeavor Group Holdings
Who owns Endeavor?
Endeavor Group Holdings is owned by Silver Lake Partners, a technology-focused private equity firm that completed its acquisition of Endeavor in March 2025. The company is no longer publicly traded.
Does Endeavor own UFC and WWE?
No longer directly. UFC and WWE were combined into TKO Group Holdings (NYSE: TKO) in 2023, a separately publicly traded company. Endeavor held a majority stake in TKO but announced plans to divest this stake in 2024.
Is Endeavor publicly traded?
No, Endeavor was taken private by Silver Lake Partners in March 2025. It was previously traded on NYSE under ticker EDR from April 2021 to March 2025.
What is WME?
WME (William Morris Endeavor) is one of the world's largest talent agencies, representing actors, directors, musicians, athletes, and other talent. WME was formed in 2009 through the merger of the William Morris Agency and Endeavor Talent Agency.
When was Endeavor founded?
Endeavor Talent Agency was founded in 1995 by Ari Emanuel and colleagues. The current Endeavor Group Holdings emerged from the 2013 merger of WME and IMG, with the Endeavor name adopted in 2017.
Competitors to Endeavor Group Holdings
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Public Investment Fund | Saudi Arabia | 1957 | Mass Market | Global | All Genders | |
| Jinnah Sports Games | Pakistan | 2016 | Mass Market | Global | All Genders |
Learn More About Competitors
Competitive Analysis
Market Positioning: Endeavor Group Holdings competes with 2 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Endeavor Group Holdings Brand Portfolio Overview
Endeavor Group Holdings maintains a diverse portfolio of 2 brands across multiple industries. This comprehensive brand portfolio demonstrates the company's market presence and strategic business units.
Brand Portfolio by Industry:
- sports entertainment: 2 brands
For consumers and researchers interested in corporate ownership structures, understanding which brands are owned by Endeavor Group Holdingsprovides valuable insights into market dynamics, product relationships, and corporate strategy.
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