All Brands Owned by Celsius Holdings, Inc.

Is Celsius Holdings owned by another company?
No, Celsius Holdings is an independent, publicly traded company listed on NASDAQ under the ticker CELH. PepsiCo holds approximately 11% of the company through convertible preferred stock investments totaling $1.135 billion ($550 million in 2022 and $585 million in 2025), and has the right to nominate one director to the board. However, Celsius Holdings maintains operational independence with its own management team and strategic direction. The company is a component of the S&P 400 index.

Is Celsius Holdings publicly traded?
Yes, Celsius Holdings is publicly traded on the NASDAQ stock exchange under the ticker symbol CELH. The company uplisted to NASDAQ from the OTCQX Best Market on May 24, 2017, at a share price of $4.04 and a market capitalisation of approximately $170 million. As of February 23, 2026, there were 256,975,993 shares outstanding. The aggregate market value of common stock held by non affiliates was approximately $9.7 billion as of June 30, 2025.

When was Celsius Holdings founded?
Celsius Holdings was founded in 2004 in Delray Beach, Florida, as Elite FX. The Celsius beverage concept was created by nutrition industry entrepreneur Greg Horn in 2003 and licensed to Elite FX. The company was co founded by Steve Haley, a retired software company CEO, along with Irina Lorenzi and others. The first Celsius energy drink was launched in Sweden in 2009.

Who created Celsius Holdings?
The Celsius beverage concept was created by Greg Horn, a nutrition industry entrepreneur, in 2003. Horn formulated the first CELSIUS fitness drink and co founded the company that would become Celsius Holdings in 2004 with Steve Haley, who came out of retirement to lead the venture, and Irina Lorenzi. The company was originally named Elite FX and was based in Delray Beach, Florida.

What is Celsius Holdings' revenue and profit?
For full year 2025, Celsius Holdings reported record revenue of $2.52 billion, up 86% from $1.36 billion in 2024. Net income was $108.0 million, down 26% from $145.1 million, primarily due to $327 million in distributor termination costs and $60 million in acquisition related expenses. Adjusted EBITDA was $619.6 million, up 142%, and adjusted diluted EPS was $1.34, up 91%. Gross margin was 50.4%.

What brands does Celsius Holdings own?
Celsius Holdings owns three energy drink brands: CELSIUS, its flagship fitness energy brand with FY2025 revenue of $1,457.7 million; Alani Nu, a female focused better for you energy brand acquired in April 2025 for $1.8 billion, with FY2025 revenue of $1,001.9 million; and Rockstar Energy, a classic energy brand acquired from PepsiCo in August 2025 for the U.S. and Canada market, with FY2025 revenue of $55.6 million.

What is the PepsiCo relationship with Celsius Holdings?
PepsiCo is both a major shareholder and the primary distributor of Celsius Holdings. PepsiCo invested $550 million in August 2022 for approximately 8.5% ownership, and an additional $585 million in August 2025, increasing its stake to approximately 11%. PepsiCo serves as the primary U.S. distributor for all three Celsius Holdings brands through its direct store delivery network. Celsius Holdings is designated as PepsiCo's energy category captain in the U.S., managing strategic direction for CELSIUS, Alani Nu, and Rockstar Energy. Sales to PepsiCo constituted 43.2% of total revenue in 2025.

What is Celsius Holdings' market position?
Celsius Holdings reached approximately 20% dollar share of the U.S. energy drink category in Q4 2025, making it one of the top three energy drink companies in the United States by market share. The company competes directly with Red Bull and Monster Beverage. The CELSIUS brand was ranked as the third largest energy drink brand in the U.S. by sales, while the acquisition of Alani Nu and Rockstar Energy expanded the company's total energy portfolio to cover fitness, lifestyle, and classic energy segments.