Celsius Holdings, Inc.
American publicly traded beverage company specializing in fitness and energy drinks, owner of Celsius, Alani Nu, and Rockstar Energy brands.
Company Type
public
Founded
2004
Headquarters
Boca Raton, Florida, USA
Stock
NASDAQ: CELH
About Celsius Holdings, Inc.
History of Celsius Holdings, Inc.
Brands Owned by Celsius Holdings, Inc.
Celsius Holdings, Inc. owns 3 brands in our database.
Alani Nu
Owned by Celsius Holdings, Inc.
American energy drink and fitness supplement brand known for colorful packaging, unique flavors, and better-for-you energy products targeting health-conscious consumers.
Celsius
Owned by Celsius Holdings, Inc.
American fitness and energy drink brand marketed as a healthy, zero-sugar alternative to traditional energy drinks.
Rockstar Energy
Owned by Celsius Holdings, Inc.
American energy drink brand known for bold flavors, edgy marketing, and association with action sports and music culture, now owned by Celsius Holdings in the U.S. and Canada.
Stock Information
Celsius Holdings, Inc. Ownership: Pros & Cons
Advantages
- +Diversified portfolio across energy drink segments
- +Strong positioning in better-for-you beverage category
- +Strategic distribution partnerships with major beverage companies
- +Public company access to capital for growth and acquisitions
- +Focus on innovation and product development
Considerations
- -Intense competition in the crowded energy drink market
- -Dependence on third-party manufacturers and distributors
- -Need for continuous innovation to maintain market relevance
- -Regulatory oversight of health claims and ingredient labeling
- -Market concentration risk with major beverage competitors
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