All Brands Owned by adidas AG
adidas AG owns 2 brands in our database. Browse the complete portfolio of adidas AG subsidiaries and brands across various industries.
Company Type
public
Headquarters
Herzogenaurach, Germany
Brand Portfolio
2 brands
Stock
Frankfurt Stock Exchange: ADS
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Complete Brand Portfolio
Adidas
Owned by adidas AG
German multinational corporation that designs and manufactures sports shoes, clothing, and accessories, known for its three-stripe logo.
Reebok
Owned by adidas AG
American footwear and clothing brand specializing in athletic shoes, sportswear, and fitness apparel, known for its classic designs and fitness-focused heritage.
About adidas AG
What does adidas own?
adidas owns the adidas brand, which encompasses performance athletic products (running, football, training, basketball), lifestyle products (Originals, Sportswear), and specialty lines including Y-3 and Five Ten. The company sold Reebok to Authentic Brands Group in 2022. The adidas brand portfolio includes iconic footwear models such as the Superstar, Stan Smith, Gazelle, Ultraboost, and NMD.
Is adidas publicly traded?
Yes, adidas AG is publicly traded on the Frankfurt Stock Exchange under the ticker symbol ADS. The company is a component of the DAX index, Germany's primary blue-chip stock market index. adidas has been publicly traded since 1989.
Who founded adidas?
adidas was founded by Adolf "Adi" Dassler on August 18, 1949, in Herzogenaurach, Bavaria, Germany. Dassler had previously operated a shoe business with his brother Rudolf, who left to found Puma. Adolf Dassler named the company by combining his nickname "Adi" with the first three letters of his surname.
Where is adidas headquartered?
adidas is headquartered in Herzogenaurach, Bavaria, Germany, where the company was founded in 1949. The company's global headquarters campus, known as the World of Sports, is located in Herzogenaurach and houses the company's executive leadership, design studios, and corporate functions.
How many brands does adidas own?
adidas operates primarily under the adidas master brand, with sub-brands including adidas Originals, adidas Sportswear, adidas Performance, Y-3, and Five Ten. The company sold Reebok in 2022 and no longer owns that brand.
Who owns adidas?
adidas is publicly owned with no controlling shareholder. Institutional investors collectively hold the majority of outstanding shares, with BlackRock, Vanguard, and various European investment funds among the largest holders. No individual, family, or private equity firm holds a controlling interest.
What is adidas's revenue?
adidas reported preliminary full-year 2025 revenues of approximately EUR 24.81 billion, up from EUR 23.68 billion in 2024. Operating profit was approximately EUR 2.05 billion, with an operating margin of 8.3%. The company plans to release detailed results and 2026 guidance in early March 2026.
What happened with the Yeezy partnership?
adidas terminated its partnership with Ye (formerly Kanye West) in October 2022 following his antisemitic public statements. The Yeezy collaboration had generated approximately EUR 1.5 billion in annual revenue. The termination left adidas with approximately EUR 1.2 billion in unsold inventory, which the company sold in multiple tranches through 2024, donating a portion of proceeds to anti-discrimination organizations.
Stock Information
Competitors to adidas AG
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Puma | Germany | 1948 | Premium | Global | Unisex | |
| New Balance | USA | 1906 | Premium | Global | Unisex |
Learn More About Competitors
Puma
Owned by PUMA SE
German multinational athletic footwear, apparel, and accessories brand, the third-largest sportswear manufacturer in the world.
New Balance
Owned by New Balance Athletics, Inc.
American athletic footwear and apparel brand, the largest privately held sneaker company in the world.
Competitive Analysis
Market Positioning: adidas AG competes with 2 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
adidas AG Brand Portfolio Overview
adidas AG maintains a diverse portfolio of 2 brands across multiple industries. This comprehensive brand portfolio demonstrates the company's market presence and strategic business units.
Brand Portfolio by Industry:
- Fashion & Apparel: 2 brands
For consumers and researchers interested in corporate ownership structures, understanding which brands are owned by adidas AGprovides valuable insights into market dynamics, product relationships, and corporate strategy.
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