
We Energies is owned by WEC Energy Group, Inc. (NYSE: WEC), a publicly traded utility holding company headquartered in Milwaukee, Wisconsin. It is the trade name of Wisconsin Electric Power Company and Wisconsin Gas LLC, wholly owned WEC subsidiaries. Founded in 1896 as the Milwaukee Electric Railway and Light Company, it serves about 1.19 million electric and 1.19 million natural gas customers in Wisconsin.
Parent Company
Founded
1896
Status
Publicly Traded
Headquarters
| Brand | Parent Company | Ownership Type |
|---|---|---|
| We Energies | WEC Energy Group, Inc. | Wholly owned |
The company began in 1896 as The Milwaukee Electric Railway and Light Company, formed to run electric, steam, and interurban rail service across more than 12,000 square miles. William Nelson Cromwell was its first president. Natural gas service came later through Milwaukee Gas Light, a Wisconsin Gas predecessor with roots to the 1850s.
The company became Wisconsin Electric Power Company in 1938 after divesting rail operations. A 1987 restructuring placed it under the new Wisconsin Energy Corporation holding company.
Wisconsin Energy acquired WICOR, the parent of Wisconsin Gas, in 2000. The merged Wisconsin Electric-Wisconsin Gas adopted the We Energies trade name in 2002, uniting two organizations that had served the region for more than a century.
Under WEC Energy Group since 2015, We Energies has retired most of its coal fleet, including the Pleasant Prairie plant and Oak Creek Units 5 and 6, while adding solar, wind, battery storage, and new gas-fired generation to serve data center growth in southeastern Wisconsin.
Is WEC Energy Group publicly traded?
Yes. It trades on the New York Stock Exchange under the ticker WEC and is a member of the S&P 500.
What is the difference between WEC Energy Group and We Energies?
WEC Energy Group is the parent holding company. We Energies is its largest operating utility, the trade name of Wisconsin Electric Power Company and Wisconsin Gas LLC.
How many customers does WEC Energy Group serve?
About 4.8 million electric and natural gas customers across Wisconsin, Illinois, Michigan, and Minnesota.
Who is the CEO of WEC Energy Group?
Scott Lauber. He became president and CEO in February 2022 and was named chairman of the board in May 2026.
Does WEC Energy Group still use coal?
Yes, but on a declining basis. It expects to use coal only as a backup fuel by the end of 2030 and to eliminate coal by the end of 2032.
When was WEC Energy Group formed?
The holding company was incorporated in 1981 as Wisconsin Energy Corporation and renamed WEC Energy Group in 2015 after acquiring Integrys Energy Group.
Coal retirement timing: Extensions of Oak Creek Units 7 and 8 drew criticism from environmental groups, which argue the delay raises costs and emissions. The utility frames it as a reliability bridge until new dispatchable generation arrives in late 2027.
Rate requests: Periodic rate case filings in Wisconsin draw scrutiny from consumer advocates over bill impacts, a standard feature of regulated utility operation rather than a scandal.
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| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Wec Energy Group | USA | 1883 | Mass market | United states | All Genders | |
| Iberdrola | USA | 2015 | Mass market | United states | Unisex | |
| Exelon | USA | 1816 | Mass market | United states | All-ages | |
| Exelon | United States | 1909 | Mass market | United states | All Genders | |
| Ppl Corporation | USA | 1913 | Mass market | United states | All Genders | |
| Exelon | USA | 1881 | Mass market | United states | All Genders |
Energy UtilitiesOwned by WEC Energy Group, Inc.
Green Bay-based electric and natural gas utility serving more than 824,000 customers in northeastern and central Wisconsin, a subsidiary of WEC Energy Group.
Energy UtilitiesOwned by Iberdrola
US-based energy company providing electricity and natural gas services to millions of customers across multiple states, owned by Spanish utility Iberdrola.
Energy UtilitiesOwned by Exelon Corporation
Maryland-based electric and natural gas utility founded in 1816 and owned by Exelon Corporation. BGE serves over 1.25 million electric customers and 650,000 natural gas customers across central Maryland.
Energy UtilitiesOwned by Exelon Corporation
Delaware and Maryland-based electric and natural gas utility company serving approximately 515,000 electric and 130,000 natural gas customers, owned by Exelon Corporation.
Energy UtilitiesOwned by PPL Corporation
Kentucky's oldest utility, providing electric and natural gas service to the Louisville area since the 19th century as a subsidiary of PPL Corporation.
Energy UtilitiesOwned by Exelon Corporation
Pennsylvania electric and natural gas utility serving 1.7 million electric and 600,000 gas customers in southeastern Pennsylvania, owned by Exelon Corporation.
Market Positioning: We Energies competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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India's largest private thermal power producer, operating approximately 17,550 megawatts of installed capacity across eight states, listed on NSE and BSE.
Adani Power is privately owned, unlike We Energies which is under a publicly traded parent company.
Energy UtilitiesOwned by Adani Group
Adani Green Energy Limited (AGEL) is India's largest renewable energy company by installed capacity, listed on the National Stock Exchange and BSE. It develops, builds, and operates solar and wind power plants across India.
Adani Green Energy is privately owned, unlike We Energies which is under a publicly traded parent company.
Energy UtilitiesOwned by CHS Inc.
American fuel, lubricant, and convenience store brand owned by CHS Inc., the nation's largest farmer-owned cooperative, operating roughly 1,400 locations across 19 states.
Cenex is privately owned, unlike We Energies which is under a publicly traded parent company.
Energy UtilitiesOwned by CMS Energy
American energy company providing electricity and natural gas utility services to Michigan residents through Consumers Energy subsidiary.
CMS Energy operates independently without a large parent corporation.
Energy UtilitiesOwned by Consolidated Edison, Inc.
Consumer-facing brand of Consolidated Edison, Inc., the regulated utility delivering electricity, gas, and steam to New York City and Westchester County.
Con Edison operates independently without a large parent corporation.
Energy UtilitiesOwned by DTE Energy Company
Master brand of DTE Energy Company, the Detroit-based NYSE-listed utility serving millions of Michigan customers through DTE Electric and DTE Gas.
DTE Energy operates independently without a large parent corporation.
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