Who Owns Vix?

ViX's origins trace to 2019, when Univision Communications launched a free, ad-supported Spanish-language streaming service called PrendeTV (later rebranded as ViX). The service was created to compete with growing streaming platforms by offering dedicated Spanish-language content.

In 2021, Grupo Televisa and Univision Communications announced a merger to create TelevisaUnivision, combining the two largest Spanish-language media companies in the world. The merger was completed in early 2022, and the combined company launched ViX as its flagship streaming platform in March 2022. The relaunched ViX combined content from both Televisa's and Univision's libraries, creating the largest Spanish-language content library in the world.

The platform launched with two tiers: ViX (free, ad-supported) and ViX Premium (subscription). The premium tier offered exclusive original productions, live sports, and premium content without advertisements. The launch was supported by a significant investment in original content production and marketing.

In 2022 and 2023, ViX focused on building its content library and subscriber base. The platform invested in original productions, including telenovelas, movies, and sports programming. ViX secured rights to major sports properties including Liga MX (Mexican soccer), NFL games in Spanish, and other sports content for Hispanic audiences.

In 2023, TelevisaUnivision brought in Daniel Alegre as CEO. Alegre had previously served as CEO of Activision Blizzard and held senior positions at Google. His appointment signaled a strategic shift toward digital transformation and streaming growth.

In 2024, ViX began to refine its content strategy. Alegre moved away from long-form movies that competed directly with Netflix and shifted toward content genres where TelevisaUnivision had strengths: dramas, reality shows, sports, and true crime. The company also began integrating ViX content with its linear broadcast networks, creating a unified content strategy across platforms.

In 2025, ViX achieved full-year profitability for the first time. The platform delivered record revenue and was profitable in every quarter. TelevisaUnivision reported that DTC revenue grew throughout the year, with ViX expanding operating margins each quarter. The company also introduced "micro novelos," short-form dramatic content designed for mobile-first audiences, which scaled engagement rapidly.

In June 2025, TelevisaUnivision announced a distribution partnership with Hulu Live TV, making its four major Spanish-language networks (Univision, UniMas, TUDN, and Galavision) available on the service. Also in June 2025, Disney+ and ViX became available as a combined offering in Mexico.

In Q1 2026, ViX continued its growth trajectory. Premium subscribers grew nearly double digits, global churn reached an all-time low, and the platform recorded 1 billion streaming hours. Subscription and licensing revenue grew 15 percent to $505 million, driven primarily by ViX premium tier growth in both the U.S. and Mexico.

In 2026, ViX is positioning itself as the "Home of the World Cup" in Mexico. TelevisaUnivision holds exclusive rights to all 104 FIFA World Cup games in Mexico, and ViX will serve as the sole streaming destination for the tournament. The company has created a dedicated World Cup hub on ViX and is using the tournament to drive new subscriber acquisition, with add-on pricing for World Cup access.