
VICE is owned by Vice Media Group LLC, the private media company controlled by a consortium of its former creditors led by Fortress Investment Group alongside Soros Capital Management and Monroe Capital. The group acquired Vice for $350 million after its May 2023 bankruptcy filing. Adam Stotsky became CEO in June 2025, leading a restructured company built around Vice Studios, Vice News, Vice Sports, and the Virtue agency.
| Brand | Parent Company | Ownership Type |
|---|---|---|
| VICE | VICE Media Group LLC | Subsidiary |
VICE began as Voice magazine, a free punk and counterculture publication co-founded in Montreal in 1994 by Suroosh Alvi, Shane Smith, and Gavin McInnes. The magazine built a following on provocative coverage and a distinctive editorial voice that rejected mainstream media conventions. The name shortened to Vice in 1996, and the company relocated to New York City in 2001, establishing its Brooklyn base.
The 2000s saw Vice expand from print into video, music, and early digital content, catching the wave of online video years before most publishers. VBS.tv, launched with funding from Viacom in 2007, pioneered the immersive documentary style that became Vice's signature. Smith emerged as the public face and driving force, raising investment and pushing the brand into ever more ambitious territory.
The peak came in the mid-2010s. Vice raised hundreds of millions from investors including Disney, Fox, and A&E, launched the Viceland cable network, won Emmy awards for its HBO news programming, and reached a $5.7 billion valuation in 2017 that made it one of the most valuable private media companies in the world. The fall was equally dramatic: digital advertising economics collapsed, the cable channel failed, and a cascade of sexual misconduct and toxic workplace revelations forced co-founder Smith's 2018 departure.
COVID-era losses compounded the structural problems. Vice filed for Chapter 11 bankruptcy protection in May 2023, and the lender consortium completed its acquisition in July 2023. The new ownership shuttered much of the digital publishing operation, laid off most staff, and rebuilt around a studio model producing film and television content, news programming, and agency work through Virtue. In 2024 the company moved its digital channels to a joint venture with Savage Ventures, and in 2025 appointed Stotsky to lead a business now centered on Vice Studios, Vice News, Vice Sports, and commercial production.
What does VICE Media Group own?
VICE Media Group owns the VICE digital media operation, VICE Studios for film and television production, VICE News, VICE Sports, and the Virtue branded content agency. Former properties including Viceland, Refinery29, i-D, and Motherboard have been closed or divested.
Is VICE Media publicly traded?
No. VICE Media is a private company owned by a creditor consortium led by Fortress Investment Group with Soros Capital Management and Monroe Capital. It has never been public.
Who founded VICE Media?
Shane Smith, Suroosh Alvi, and Gavin McInnes founded the company in 1994 in Montreal as Voice of Montreal magazine. McInnes departed in 2008, and Smith left the company during the bankruptcy.
Where is VICE Media headquartered?
VICE Media is headquartered in New York City. The company originated in Montreal and maintained dual operations for years before consolidating its base in New York.
How many employees does VICE have?
Approximately 900 people work for VICE Media as of 2026, down from a peak exceeding 3,000 employees before the bankruptcy and restructuring.
Who owns VICE Media?
A consortium of former creditors led by Fortress Investment Group, with Soros Capital Management and Monroe Capital, owns VICE Media. The group acquired the company for $350 million through the 2023 Chapter 11 bankruptcy.
Vice's journalism earned significant recognition during its peak years. The HBO series Vice won multiple Emmy Awards including Outstanding Informational Series, and Vice News Tonight earned additional Emmy recognition for its documentary coverage. The company's documentaries and international reporting collected duPont, Peabody, and Overseas Press Club honors during the 2010s.
Vice Studios has since continued producing award-recognized content, including documentary features distributed through major platforms. The brand's cultural impact was recognized at its peak through inclusion in various media innovation rankings, and co-founder Shane Smith's own on-camera work earned individual journalism recognition before his departure.
Vice's controversies are among the most extensive of any modern media brand. The most serious involved workplace culture: a 2017 New York Times investigation documented a pattern of sexual harassment and misconduct at the company, leading to multiple settlements and the eventual departure of co-founder and CEO Shane Smith in 2018. The reckoning was among the earliest and most damaging in the media industry's post-Weinstein period.
The company's financial collapse itself constitutes a controversy of sorts: Vice burned through more than $1.5 billion in investment from blue-chip backers including Disney and private equity firm TPG before the 2023 bankruptcy, one of the largest value destructions in modern media history. Creditors ultimately converted debt into the $350 million acquisition that controls the company today.
Editorial controversies recurred through the brand's history, from early content that pushed boundaries in ways that aged poorly to later disputes over sourcing and editorial independence. The current ownership has worked to distance the operation from this history through leadership changes and a narrower editorial focus, though the legacy remains part of the brand's public record.
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| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Network18 | India | 2009 | Mass market | Asia pacific | All Genders | |
| Recurrent Ventures | USA | 2015 | Mass market | United states | All Genders | |
| Buzzfeed Inc | USA | 2006 | Mass market | United states | All Genders | |
| Warner Bros Discovery | USA | 1980 | Mass market | Global | All-ages | |
| India Today Group | India | 1975 | Mass market | India | All Genders | |
| Vox Media | USA | 1968 | Premium | United states | All Genders |
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Market Positioning: VICE competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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