Who Owns Tylee's?
Tylee's is owned by Chewy, Inc. (NASDAQ: CHWY), a publicly traded American online pet retailer headquartered in Plantation, Florida. Launched in 2017 as one of Chewy's first consumables proprietary brands, Tylee's sells freeze-dried and human-grade dog meals and treats made in the United States, sold exclusively on Chewy.com.
Tylee's Timeline
Who Owns Tylee's?
- Parent Company: Chewy, Inc.
- Ownership Type: Product line
- Company Type: Publicly Traded
- Stock Ticker: NYSE: CHWY
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Tylee's | Chewy, Inc. | Product line |
Where to Buy
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History of Tylee's
- Founded: 2017
- Founders: Chewy, Inc. (internal development)
Chewy launched Tylee's in 2017, the same year as American Journey, to cover the premium side of its then-new consumables private-label push. Where American Journey chased value positioning, Tylee's was built around human-grade claims: real meat, whole-food ingredients, and minimal processing.
The line evolved toward freeze-dried and fresh-prepared formats, mirroring the broader premiumization of US pet food. Freeze-dried meals, toppers, and treats packaged in smaller, quality-focused runs gave Chewy a house-brand answer to boutique labels like Stella & Chewy's and The Honest Kitchen.
Through the 2020s the brand stayed exclusive to Chewy, riding the same economics as the rest of the proprietary portfolio: higher margin per unit than resold national brands, and full platform control over placement, bundling, and autoship enrollment.
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About Chewy, Inc.
Who owns Chewy?
Chewy is an independent public company (NYSE: CHWY) owned by its shareholders. PetSmart acquired it in 2017 and its private equity owners exited through post-IPO share sales.
Is Chewy owned by Amazon or PetSmart?
No. It was acquired by PetSmart in 2017 but has been an independent public company since its 2019 IPO. It is not part of Amazon.
What is Chewy's Autoship?
A subscription program that schedules repeat deliveries of pet supplies at a discount, generating roughly 84% of company sales.
Does Chewy have private label brands?
Yes. Frisco, American Journey, and Tylee's are its principal owned brands, spanning supplies and food.
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Where is Chewy headquartered?
Plantation, Florida, with fulfillment centers across the United States.
- Founded: 2011
- Headquarters: Plantation, Florida, USA
- Company Type: Publicly Traded
- Stock: NYSE: CHWY
- Revenue: Approximately $12.4 billion (FY2025)
- Employees: Approximately 18,000
Where Is Tylee's Made / Based?
- Headquarters: Plantation, Florida, USA
Tylee's Categories & Tags
Tylee's Sustainability & Ethics
Tylee's products are packaged in recyclable packaging and made in the United States, both points Chewy markets directly. The human-grade claim is meaningful in regulatory terms, since it requires human-edible ingredient standards at production level, though the brand carries no third-party organic or sustainability certification.
Brands Owned by Chewy, Inc.
Pet CareAmerican Journey
Owned by Chewy, Inc.
Chewy's flagship proprietary pet food and treats brand, launched in 2017, offering grain-free and grain-inclusive recipes sold exclusively on Chewy.com.
pet-foodprivate-labeldog-food
Retail EcommerceChewy
Owned by Chewy, Inc.
Online pet retail brand of Chewy, Inc., the largest US pet ecommerce company, known for Autoship subscriptions and 24/7 customer service.
pet-suppliesecommercepets
Pet CareFrisco
Owned by Chewy, Inc.
Chewy's flagship private label brand for pet supplies, apparel, toys, and everyday gear sold exclusively through Chewy.com.
pet-suppliesprivate-labelpets
Pet CareGoody Box
Owned by Chewy, Inc.
Chewy's proprietary curated bundle brand, packaging themed toy and treat boxes for dogs and cats sold exclusively on Chewy.com.
pet-toysgift-boxprivate-label
Pet CareTiny Tiger
Owned by Chewy, Inc.
Chewy's proprietary cat-focused food and treats brand, selling wet food, dry food, and treats made for felines exclusively on Chewy.com.
cat-foodprivate-labelpet-food
Pet CareVibeful
Owned by Chewy, Inc.
Chewy's proprietary pet health brand selling daily supplements and functional dental chews for dogs and cats, sold exclusively on Chewy.com.
pet-supplementsprivate-labelpet-health
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Tylee's Ownership: Pros & Cons
Advantages
- +Premium positioning above commodity private labels
- +Human-grade claims backed by US production
- +Exclusive Chewy channel with full placement control
- +Freeze-dried format rides the premium pet food trend
- +Autoship recurring revenue economics
Considerations
- -Premium per-pound pricing narrows the customer base
- -No physical retail or off-platform presence
- -Boutique competitors carry stronger ingredient reputations
- -Contract manufacturing limits supply flexibility
Frequently Asked Questions About Tylee's
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Sources & Further Reading
- Chewy Brand Index
- Chewy Investor Relations
- Chewy 10-K (SEC EDGAR)
- Chewy Company Page — /companies/chewy
Competitors to Tylee's
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Walmart | USA | 2012 | Premium mass-market | United states | All Genders | |
| Chewy | USA | 2017 | Mass market | United states | All Genders | |
| General Mills | USA | 2002 | Premium | United states | All-ages | |
| Colgate Palmolive | USA | 1907 | Premium | Global | All-ages | |
| Mars Inc | USA | 1946 | Premium | Global | All Genders | |
| Walmart | USA | 1981 | Mass market | United states | All Genders |
Learn More About Competitors
Pet CarePure Balance
Owned by Walmart Inc.
Walmart's private label natural pet food brand for dogs and cats, launched in 2012 and manufactured by Post Holdings under contract. Features real meat as the first ingredient with no artificial additives.
pet-fooddog-foodcat-food
Pet CareAmerican Journey
Owned by Chewy, Inc.
Chewy's flagship proprietary pet food and treats brand, launched in 2017, offering grain-free and grain-inclusive recipes sold exclusively on Chewy.com.
pet-foodprivate-labeldog-food
Pet CareBlue Buffalo
Owned by General Mills, Inc.
Premium natural pet food brand owned by General Mills, founded in 2002 and acquired in 2018 for approximately $8 billion, covering BLUE Wilderness, Basics, and True Solutions lines.
pet-fooddog-foodcat-food
Pet CareHill's Pet Nutrition
Owned by Colgate-Palmolive Company
Pet food company founded in 1907 and owner of Science Diet and Prescription Diet, a wholly owned subsidiary of Colgate-Palmolive since 1976.
pet-fooddog-foodcat-food
Pet CareIams
Owned by Mars, Incorporated
American pet food brand known for premium dog and cat food formulations, owned by Mars Petcare since 2014.
pet-fooddog-foodcat-food
Pet CareOl' Roy
Owned by Walmart Inc.
Walmart's private label dog food brand named after Sam Walton's bird dog. Budget-priced dry and canned dog food sold exclusively at Walmart.
dog-foodpet-careprivate-label
Competitive Analysis
Market Positioning: Tylee's competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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Independent Alternatives to Tylee's
Looking for brands with different ownership structures? These similar brands are not owned by Chewy, Inc., giving you alternative choices that support different corporate structures.
Pet CareIams
Owned by Mars, Incorporated
American pet food brand known for premium dog and cat food formulations, owned by Mars Petcare since 2014.
pet-fooddog-foodcat-food
Privately Owned
Iams is privately owned, unlike Tylee's which is under a publicly traded parent company.
Pet CarePedigree
Owned by Mars, Incorporated
Mass-market dog food brand offering dry kibble, wet food, and treats, owned by Mars Petcare (Mars Incorporated).
dog-foodpet-nutritionmass-market
Privately Owned
Pedigree is privately owned, unlike Tylee's which is under a publicly traded parent company.
Pet CareWhiskas
Owned by Mars, Incorporated
Global brand of cat food products including wet food, dry food, and treats, produced by Mars Petcare, a division of Mars, Incorporated.
pet-foodcat-foodpet-care
Privately Owned
Whiskas is privately owned, unlike Tylee's which is under a publicly traded parent company.
Pet CarePure Balance
Owned by Walmart Inc.
Walmart's private label natural pet food brand for dogs and cats, launched in 2012 and manufactured by Post Holdings under contract. Features real meat as the first ingredient with no artificial additives.
pet-fooddog-foodcat-food
Publicly Traded
Pure Balance is owned by Walmart Inc., offering a different ownership alternative.
Pet CareBlue Buffalo
Owned by General Mills, Inc.
Premium natural pet food brand owned by General Mills, founded in 2002 and acquired in 2018 for approximately $8 billion, covering BLUE Wilderness, Basics, and True Solutions lines.
pet-fooddog-foodcat-food
Publicly Traded
Blue Buffalo is owned by General Mills, Inc., offering a different ownership alternative.
Pet CareHill's Pet Nutrition
Owned by Colgate-Palmolive Company
Pet food company founded in 1907 and owner of Science Diet and Prescription Diet, a wholly owned subsidiary of Colgate-Palmolive since 1976.
pet-fooddog-foodcat-food
Publicly Traded
Hill's Pet Nutrition is owned by Colgate-Palmolive Company, offering a different ownership alternative.
Chewy, Inc. Stock Information
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Jobs at Chewy, Inc.
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