Who Owns Frisco?
Frisco is owned by Chewy, Inc. (NYSE: CHWY), the publicly traded online pet retailer headquartered in Plantation, Florida. Launched as Chewy's flagship private label, Frisco covers affordable everyday pet products including beds, crates, apparel, toys, grooming tools, and training supplies, sold exclusively on Chewy.com.
Frisco Timeline
Who Owns Frisco?
- Parent Company: Chewy, Inc.
- Ownership Type: Product line
- Company Type: Publicly Traded
- Stock Ticker: NYSE: CHWY
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Frisco | Chewy, Inc. | Product line |
Where to Buy
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History of Frisco
- Founded: 2017
- Founders: Chewy, Inc.
Chewy introduced Frisco around 2017, the year PetSmart acquired the company, as the anchor of a private label program designed to improve margins and reduce dependence on third-party brands. The label started with practical goods: crates, beds, training pads, and basic supplies where brand loyalty is weak and price matters most.
The line expanded into apparel, toys, grooming, and travel accessories, becoming Chewy's highest-volume owned brand. Frisco products appear throughout Chewy's catalog as the value alternative to national brands, and the label now spans hundreds of SKUs across dog, cat, and small pet categories.
Frisco has no standalone retail presence. Its entire distribution runs through Chewy.com and the Chewy app, which is the deliberate model: the brand exists to keep value-conscious shoppers inside the Chewy ecosystem rather than losing them to Amazon Basics or store brands.
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About Chewy, Inc.
Who owns Chewy?
Chewy is an independent public company (NYSE: CHWY) owned by its shareholders. PetSmart acquired it in 2017 and its private equity owners exited through post-IPO share sales.
Is Chewy owned by Amazon or PetSmart?
No. It was acquired by PetSmart in 2017 but has been an independent public company since its 2019 IPO. It is not part of Amazon.
What is Chewy's Autoship?
A subscription program that schedules repeat deliveries of pet supplies at a discount, generating roughly 84% of company sales.
Does Chewy have private label brands?
Yes. Frisco, American Journey, and Tylee's are its principal owned brands, spanning supplies and food.
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Where is Chewy headquartered?
Plantation, Florida, with fulfillment centers across the United States.
- Founded: 2011
- Headquarters: Plantation, Florida, USA
- Company Type: Publicly Traded
- Stock: NYSE: CHWY
- Revenue: Approximately $12.4 billion (FY2025)
- Employees: Approximately 18,000
Where Is Frisco Made / Based?
- Headquarters: Plantation, Florida, USA
Frisco Categories & Tags
Brands Owned by Chewy, Inc.
Pet CareAmerican Journey
Owned by Chewy, Inc.
Chewy's flagship proprietary pet food and treats brand, launched in 2017, offering grain-free and grain-inclusive recipes sold exclusively on Chewy.com.
pet-foodprivate-labeldog-food
Retail EcommerceChewy
Owned by Chewy, Inc.
Online pet retail brand of Chewy, Inc., the largest US pet ecommerce company, known for Autoship subscriptions and 24/7 customer service.
pet-suppliesecommercepets
Pet CareGoody Box
Owned by Chewy, Inc.
Chewy's proprietary curated bundle brand, packaging themed toy and treat boxes for dogs and cats sold exclusively on Chewy.com.
pet-toysgift-boxprivate-label
Pet CareTiny Tiger
Owned by Chewy, Inc.
Chewy's proprietary cat-focused food and treats brand, selling wet food, dry food, and treats made for felines exclusively on Chewy.com.
cat-foodprivate-labelpet-food
Pet CareTylee's
Owned by Chewy, Inc.
Chewy's proprietary human-grade pet food brand, launched in 2017, selling freeze-dried meals and treats made in a US facility.
pet-foodprivate-labelhuman-grade
Pet CareVibeful
Owned by Chewy, Inc.
Chewy's proprietary pet health brand selling daily supplements and functional dental chews for dogs and cats, sold exclusively on Chewy.com.
pet-supplementsprivate-labelpet-health
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Frisco Ownership: Pros & Cons
Advantages
- +Chewy's own distribution guarantees visibility and reviews
- +Higher margins than third-party equivalents
- +Price positioning below national brands
- +Expanding SKU count across all pet categories
Considerations
- -Zero presence outside Chewy's platform
- -Contract manufacturing means no production control
- -Private label quality perception vs established brands
- -Dependent entirely on Chewy's traffic and algorithms
Frequently Asked Questions About Frisco
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Sources & Further Reading
- Frisco on Chewy
- Chewy Investor Relations
- Chewy Company Page — /companies/chewy
Competitors to Frisco
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Chewy | USA | 2011 | Mass market | United states | All Genders |
Learn More About Competitors
Competitive Analysis
Market Positioning: Frisco competes with 1 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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Independent Alternatives to Frisco
Looking for brands with different ownership structures? These similar brands are not owned by Chewy, Inc., giving you alternative choices that support different corporate structures.
Pet CarePedigree
Owned by Mars, Incorporated
Mass-market dog food brand offering dry kibble, wet food, and treats, owned by Mars Petcare (Mars Incorporated).
dog-foodpet-nutritionmass-market
Privately Owned
Pedigree is privately owned, unlike Frisco which is under a publicly traded parent company.
Pet CareIams
Owned by Mars, Incorporated
American pet food brand known for premium dog and cat food formulations, owned by Mars Petcare since 2014.
pet-fooddog-foodcat-food
Privately Owned
Iams is privately owned, unlike Frisco which is under a publicly traded parent company.
Pet CareWhiskas
Owned by Mars, Incorporated
Global brand of cat food products including wet food, dry food, and treats, produced by Mars Petcare, a division of Mars, Incorporated.
pet-foodcat-foodpet-care
Privately Owned
Whiskas is privately owned, unlike Frisco which is under a publicly traded parent company.
Pet CareOl' Roy
Owned by Walmart Inc.
Walmart's private label dog food brand named after Sam Walton's bird dog. Budget-priced dry and canned dog food sold exclusively at Walmart.
dog-foodpet-careprivate-label
Publicly Traded
Ol' Roy is owned by Walmart Inc., offering a different ownership alternative.
Pet CarePure Balance
Owned by Walmart Inc.
Walmart's private label natural pet food brand for dogs and cats, launched in 2012 and manufactured by Post Holdings under contract. Features real meat as the first ingredient with no artificial additives.
pet-fooddog-foodcat-food
Publicly Traded
Pure Balance is owned by Walmart Inc., offering a different ownership alternative.
Pet CareBlue Buffalo
Owned by General Mills, Inc.
Premium natural pet food brand owned by General Mills, founded in 2002 and acquired in 2018 for approximately $8 billion, covering BLUE Wilderness, Basics, and True Solutions lines.
pet-fooddog-foodcat-food
Publicly Traded
Blue Buffalo is owned by General Mills, Inc., offering a different ownership alternative.
Chewy, Inc. Stock Information
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Jobs at Chewy, Inc.
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