
tastytrade is owned by IG Group Holdings plc (LSE: IGG), the London-listed online trading company founded in 1974. IG acquired tastytrade in June 2021 in a deal valued at approximately $1 billion. The brokerage operates as a US subsidiary headquartered in Chicago, Illinois, offering options, futures, stocks, and cryptocurrency trading alongside the tastylive media network.
Parent Company
Acquired
2021
Status
Publicly Traded
Headquarters
| Brand | Parent Company | Ownership Type |
|---|---|---|
| tastytrade | IG Group Holdings plc | Subsidiary |
The business began in 2011 as tastytrade, a financial media network founded by Tom Sosnoff, Tony Battista, Kristi Ross, and Scott Sheridan. Sosnoff and Sheridan were already known in the industry for building thinkorswim, the options trading platform sold to TD Ameritrade in 2009 for roughly $606 million. tastytrade applied the same philosophy of probabilistic options trading to daily video programming broadcast from Chicago, covering trade mechanics, volatility, and strategy in a format closer to a trading desk than financial television.
The founders launched a brokerage arm called tastyworks in 2017, building a new trading platform designed around the options strategies promoted on the network. tastyworks offered $1 commissions to open option positions with no charge to close, a pricing model that undercut most established brokers at the time.
In April 2021, IG Group announced it would acquire tastytrade, Inc. for approximately $1 billion, paid through a combination of cash and newly issued IG shares that made the tastytrade founders significant IG shareholders. The deal closed in June 2021 and gave IG a significant US retail presence it had lacked since selling its earlier US operations. In February 2022 the brokerage dropped the tastyworks name and adopted the parent brand, tastytrade, unifying the media network and the brokerage under one identity.
Under IG ownership the business has expanded beyond its options core. It added cryptocurrency trading, rebuilt the tastylive network, and in 2026 began moving into prediction markets, a direction reinforced when IG announced its proposed acquisition of US prediction markets operator Underdog in July 2026. CEO Mike Vaughan, who took over leadership of the US business, reported in October 2026 that tastytrade revenue had grown 92% since the acquisition while holding EBITDA margins in the mid-40% range.
What kind of company is IG Group?
IG Group is a London-listed online trading and investments company offering spread betting, CFDs, forex, US derivatives, and investing to over 300,000 clients.
Is IG Group a public company?
Yes. It trades on the London Stock Exchange under ticker IGG and is a FTSE 250 constituent.
Who founded IG Group?
Stuart Wheeler founded the company in 1974 as IG Index, the world's first financial spread-betting firm.
Where is IG Group headquartered?
Cannon Bridge House, Dowgate Hill, in the City of London, with major offices including Chicago for the tasty business.
How much revenue does IG Group make?
Approximately £1.08 billion in FY2025 (year ended May 31, 2025), the first year it crossed the £1 billion mark.
What brands does IG Group own?
IG, tastytrade, tastylive, tastyfx, Freetrade, and Spectrum Markets.
tastyfx, the sister US forex brand sharing the tasty family identity, was named the number one US forex broker for 2026 by ForexBrokers.com. tastytrade itself has ranked near the top of independent broker evaluations for options trading costs and platform quality, including repeated best-for-options designations from broker review sites such as NerdWallet and StockBrokers.com.
In late January 2021, during the meme-stock episode, tastyworks imposed increased margin requirements and restrictions on opening positions in GameStop and other heavily shorted stocks, along with most US brokers and clearing firms. The restrictions drew criticism from customers and some lawmakers, and clearing-related trading halts across the industry became the subject of litigation and congressional hearings. The episode predated the IG acquisition by roughly five months.
As a regulated broker-dealer and futures commission merchant, the subsidiary is subject to periodic FINRA and NFA examinations. No major enforcement action against the tastytrade entities has defined its regulatory record through November 2026.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Charles Schwab | USA | 1999 | Premium | United states | All Genders | |
| Charles Schwab | USA | 1971 | Mass market | United states | All Genders | |
| Edward Jones | USA | 1922 | Mass market | United states | All Genders | |
| Bank Of America | USA | 1914 | Premium | United states | Unisex | |
| Wells Fargo | USA | 1852 | Premium | United states | Unisex | |
| Ig Group | USA | 2024 | Mass market | United states | All Genders |
Finance FintechOwned by The Charles Schwab Corporation
Professional-grade trading platform created in 1999, owned by Charles Schwab since the 2020 TD Ameritrade acquisition and used by active traders for options, futures, and equities.
Finance FintechOwned by The Charles Schwab Corporation
American brokerage and wealth management brand serving 38.5 million active accounts and $11.90 trillion in client assets, flagship of The Charles Schwab Corporation.
Financial ServicesOwned by Edward Jones
Master brand of the St. Louis-area financial services partnership founded in 1922, serving 9 million clients through 20,000 advisors.
Finance FintechOwned by Bank of America Corporation
American wealth management brand founded in 1914, serving millions of clients through advisor-led and digital investing services under Bank of America.
Finance FintechOwned by Wells Fargo & Company
Wealth management and brokerage business of Wells Fargo, serving clients through thousands of financial advisors and the bank's branch network.
Finance FintechOwned by IG Group Holdings plc
US retail forex broker rebranded from IG US in 2024, operating under IG Group's tasty family of brands from Chicago.
Market Positioning: tastytrade competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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Finance FintechOwned by Betterment LLC
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Betterment is privately owned, unlike tastytrade which is under a publicly traded parent company.
Finance FintechOwned by ThinkMarkets Group
Multi-regulated online CFD and forex broker founded in 2010 as ThinkForex, operating regulated entities across the UK, Australia, Cyprus, and other markets.
ThinkMarkets is privately owned, unlike tastytrade which is under a publicly traded parent company.
Finance FintechOwned by Trading 212
UK-based commission-free trading platform offering stocks, ETFs, and crypto to over 4.5 million clients across Europe.
Trading 212 is privately owned, unlike tastytrade which is under a publicly traded parent company.
Finance FintechOwned by Vanguard Group
Vanguard's exchange-traded fund family, the largest US ETF lineup since June 2026 with $4.39 trillion in assets anchored by trillion-dollar VOO.
Vanguard ETFs is privately owned, unlike tastytrade which is under a publicly traded parent company.
Finance FintechOwned by Vantage Group
Online CFD and forex broker brand of the Vantage group, operating in the UK as Vantage Global Prime LLP under FCA regulation from London.
Vantage Markets is privately owned, unlike tastytrade which is under a publicly traded parent company.
Finance FintechOwned by Veta Capital S.A.
Argentine financial services firm and CNV-registered broker focused on SMEs, liquidity management and corporate financing.
VetaCap is privately owned, unlike tastytrade which is under a publicly traded parent company.
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