
tastyfx is a US retail forex broker operated by the US arm of IG Group Holdings plc (LSE: IGG), the London trading company founded in 1974. The brand launched in June 2024 when IG US, the US forex business, rebranded to align with the tasty family following IG's 2021 acquisition of tastytrade. tastyfx is the ForexBrokers.com 2026 #1 US forex broker.
Parent Company
Founded
2024
Status
Publicly Traded
Headquarters
| Brand | Parent Company | Ownership Type |
|---|---|---|
| tastyfx | IG Group Holdings plc | Brand division |
The underlying business predates the name. IG Group, the world's oldest spread-betting and CFD firm, entered the US market as IG US in 2019, offering retail forex to American clients, one of the few non-US firms authorized under the strict NFA/CFTC retail forex regime.
The June 24, 2024, rebrand to tastyfx reflected two developments: IG's 2021 purchase of tastytrade had given it a powerful US retail trading brand, and the forex business wanted an identity tied to forex specifically rather than the parent IG name. The platform, pricing, and accounts carried over unchanged.
The rebrand paid off in recognition: at the ForexBrokers.com 2026 Annual Awards announced January 27, 2026, tastyfx took #1 US forex broker, while parent IG swept #1 Overall Broker, #1 Mobile App, #1 Trust Score, and #1 Web Platform. The brand promotes commission-free spreads from 0.6 pips, up to 8% APY on idle cash for Prime accounts, and cashback up to 15 percent on spreads paid.
What kind of company is IG Group?
IG Group is a London-listed online trading and investments company offering spread betting, CFDs, forex, US derivatives, and investing to over 300,000 clients.
Is IG Group a public company?
Yes. It trades on the London Stock Exchange under ticker IGG and is a FTSE 250 constituent.
Who founded IG Group?
Stuart Wheeler founded the company in 1974 as IG Index, the world's first financial spread-betting firm.
Where is IG Group headquartered?
Cannon Bridge House, Dowgate Hill, in the City of London, with major offices including Chicago for the tasty business.
How much revenue does IG Group make?
Approximately £1.08 billion in FY2025 (year ended May 31, 2025), the first year it crossed the £1 billion mark.
What brands does IG Group own?
IG, tastytrade, tastylive, tastyfx, Freetrade, and Spectrum Markets.
tastyfx was named the #1 US forex broker at the ForexBrokers.com 2026 Annual Awards (announced January 27, 2026). Parent IG simultaneously won #1 Overall Broker for a sixth consecutive year plus #1 Mobile App, #1 Trust Score, #1 Web Platform, #1 for Beginners, and #1 in Education.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Thinkmarkets | UK | 2010 | Mass market | Global | All Genders | |
| Vantage Markets | UK | 2009 | Mass market | Global | All Genders | |
| Stonex Group | United States | 2001 | Mass market | Global | All Genders | |
| Ig Group | USA | 2011 | Mass market | United states | All Genders |
Finance FintechOwned by ThinkMarkets Group
Multi-regulated online CFD and forex broker founded in 2010 as ThinkForex, operating regulated entities across the UK, Australia, Cyprus, and other markets.
Finance FintechOwned by Vantage Group
Online CFD and forex broker brand of the Vantage group, operating in the UK as Vantage Global Prime LLP under FCA regulation from London.
Finance FintechOwned by StoneX Group Inc.
Retail forex and CFD trading brand operated by StoneX Group, one of the largest online currency brokers in the United States.
Finance FintechOwned by IG Group Holdings plc
US options, futures, and stock brokerage owned by IG Group since a 2021 acquisition valued at approximately $1 billion, based in Chicago.
Market Positioning: tastyfx competes with 4 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Looking for brands with different ownership structures? These similar brands are not owned by IG Group Holdings plc, giving you alternative choices that support different corporate structures.
Finance FintechOwned by ThinkMarkets Group
Multi-regulated online CFD and forex broker founded in 2010 as ThinkForex, operating regulated entities across the UK, Australia, Cyprus, and other markets.
ThinkMarkets is privately owned, unlike tastyfx which is under a publicly traded parent company.
Finance FintechOwned by Vantage Group
Online CFD and forex broker brand of the Vantage group, operating in the UK as Vantage Global Prime LLP under FCA regulation from London.
Vantage Markets is privately owned, unlike tastyfx which is under a publicly traded parent company.
Finance FintechOwned by Bloomberg L.P.
Industry-standard financial data and analytics platform used by approximately 325,000 subscribers at banks, hedge funds, and institutional investors worldwide.
Bloomberg Terminal is privately owned, unlike tastyfx which is under a publicly traded parent company.
Finance FintechOwned by Bybit Fintech Limited
Dubai-based cryptocurrency exchange, the world's second-largest by trading volume, serving more than 80 million registered users.
Bybit is privately owned, unlike tastyfx which is under a publicly traded parent company.
Finance FintechOwned by Payward, Inc. (Kraken)
Cryptocurrency exchange brand of Payward, Inc., the Cheyenne-based platform founded by Jesse Powell in 2011 that confidentially filed for a U.S. IPO in November 2025.
Kraken is privately owned, unlike tastyfx which is under a publicly traded parent company.
Finance FintechOwned by Pocket Investments LLC
Mobile CFD trading app founded in 2017, operated by Pocket Investments LLC of Costa Rica. Sister product to Pocket Option within the same offshore group.
Pocket Broker is privately owned, unlike tastyfx which is under a publicly traded parent company.
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