
Kraken is the operating brand of Payward, Inc., a privately held cryptocurrency exchange headquartered in Cheyenne, Wyoming. Founded in 2011 by Jesse Powell, Kraken is one of the world's largest crypto exchanges, serving 5.7 million funded accounts with $48.2 billion in platform assets and $2.2 billion in 2025 revenue. It confidentially filed for a U.S. IPO in November 2025.
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Kraken | Payward, Inc. (Kraken) | Brand division |
Jesse Powell founded Kraken in 2011 in San Francisco, motivated by the security failures that destroyed Mt. Gox, then the dominant bitcoin exchange. Powell had consulted on the Mt. Gox hack and built Kraken explicitly around security and regulatory credibility. The exchange launched trading in September 2013, initially offering bitcoin, litecoin, and euro pairs.
Kraken grew into one of the earliest established crypto exchanges in the United States, distinguishing itself on security and regulatory compliance. It survived the 2014 Mt. Gox collapse that eliminated its largest competitor, expanded into margin trading and futures, and built one of the industry's first regulated banking relationships in Europe.
The company operated from San Francisco until 2022, when Powell closed the headquarters and went remote-first after citing employee safety incidents. Powell stepped down as CEO that year amid a New York Times report on his workplace culture comments, moving to chairman. In June 2025, Kraken formally relocated its global headquarters to Cheyenne, Wyoming, citing the state's pro-crypto legal framework, including more than 30 digital asset statutes.
The defining recent phase is a pre-IPO expansion through acquisition. In 2025 Payward acquired retail futures platform NinjaTrader for $1.5 billion, prop trading firm Breakout, the Small Exchange, and trading software maker Capitalise.ai. In 2026 it added tokenized asset platform Backed, derivatives venue Bitnomial for $550 million, and stablecoin payments company Reap for $600 million. Payward confidentially filed a draft S-1 for a U.S. IPO on November 19, 2025.
What does Payward own?
Payward, Inc. owns and operates the Kraken cryptocurrency exchange and its related products including Kraken Pro, Kraken Institutional, Kraken+, and Kraken Financial, all under the Kraken brand.
Is Kraken publicly traded?
No. Payward, Inc. is privately held. The company has reportedly explored an IPO but had not completed one as of November 2026.
Who founded Kraken?
Jesse Powell, Thanh Luu, and Michael Gronager founded the company in 2011, launching the exchange in 2013. Powell built it after consulting for Mt. Gox and remains chairman and its largest shareholder.
Where is Kraken headquartered?
Kraken's parent Payward, Inc. is headquartered in Cheyenne, Wyoming, having relocated from San Francisco in 2022. It operates a distributed workforce and maintains offices globally.
Is Kraken the same as Payward?
Payward, Inc. is the legal corporate name; Kraken is the trade name and brand of its exchange and products. The two names refer to the same company.
Who owns Kraken?
The company is owned by its founders, employees, and investors including Blockchain Capital, Hummingbird Ventures, and Tribe Capital. Jesse Powell is the largest individual shareholder and chairman.
Is Kraken safe?
Kraken has operated since 2013 without a major hack of its core platform and publishes regular proof-of-reserves attestations. It is generally regarded as among the most secure exchanges, though all crypto platforms carry inherent risks.
Kraken has faced several documented regulatory matters. In February 2023, the company paid a $30 million settlement with the SEC over its U.S. staking-as-a-service program, agreeing to shut that program down. A broader SEC lawsuit alleging it operated as an unregistered securities exchange was dismissed with prejudice in early 2025, with Kraken paying no penalty, a significant regulatory win.
Internationally, Australia's financial intelligence agency fined Kraken's local operator AU$8 million in 2024 for offering a margin lending product without required documentation. The company also settled an OFAC matter in 2022 for approximately $362,000 over transactions involving sanctioned jurisdictions. Powell's 2022 departure as CEO followed public scrutiny of his workplace culture and internal comments, an episode covered extensively in the press.
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| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Trading 212 | United Kingdom | 2016 | Mass market | Europe | All Genders | |
| Bybit | United Arab Emirates | 2018 | Mass market | Global | All Genders | |
| Coinbase | USA | 2012 | Mass market | United states | All Genders | |
| Thinkmarkets | UK | 2010 | Mass market | Global | All Genders |
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Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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