Trading 212 was founded in 2004 by Ivan Ashminov and Borislav Nedialkov in Sofia, Bulgaria. The company initially operated as a traditional online brokerage, providing access to stocks, forex, and other financial instruments.
In 2016, Trading 212 launched its commission-free stock trading service in the UK, becoming one of the first European brokerages to eliminate trading commissions. This was a significant innovation at the time, as most brokerages charged per-trade fees of several pounds or euros. The commission-free model was later popularized in the US by Robinhood and subsequently adopted by most major brokerages.
Trading 212 expanded its platform capabilities throughout the late 2010s, introducing fractional shares (allowing users to invest small amounts in high-priced stocks), stocks and shares ISA accounts (a UK tax-efficient investment wrapper), and cash ISA accounts.
The company experienced significant growth during the COVID-19 pandemic in 2020, as retail investor interest surged globally. Trading 212 temporarily paused new account registrations in early 2021 due to overwhelming demand, citing the need to manage its regulatory capital requirements.
Trading 212 expanded its geographic reach beyond the UK and EU, adding support for users in additional markets. By 2025, the platform had approximately 4.5 million funded accounts.
In 2024, Trading 212 launched its cash ISA product, which offered competitive interest rates and attracted significant deposits from UK savers. The product helped Trading 212 expand beyond its core trading audience to a broader base of savers and investors.