Who Owns Slim Jim?
Slim Jim is the meat snack brand of Conagra Brands, Inc. (NYSE: CAG), a publicly traded food company headquartered in Chicago, Illinois. Created by Adolph Levis in 1928, the brand leads the US meat stick category and became a marketing icon through its wrestling and extreme-sports sponsorships.
Parent Company
Founded
1928
Status
Publicly Traded
Headquarters
Slim Jim Timeline
United StatesOfficial Website
Who Owns Slim Jim?
- Parent Company: Conagra Brands, Inc.
- Ownership Type: Brand division
- Company Type: Publicly Traded
- Stock Ticker: NYSE: CAG
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Slim Jim | Conagra Brands, Inc. | Brand division |
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History of Slim Jim
- Founded: 1928
- Founders: Adolph Levis
Adolph Levis, a Philadelphia entrepreneur, created Slim Jim in 1928, developing the shelf-stable cured meat stick that became a convenience-store staple.
The brand passed through General Mills ownership before Conagra acquired it, building it into the category leader through the 1990s and 2000s.
The "Snap into a Slim Jim" campaign fronted by wrestler Randy "Macho Man" Savage made it one of the decade's most memorable food advertising platforms, establishing the irreverent, extreme-marketing identity the brand still carries.
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About Conagra Brands, Inc.
What does Conagra Brands own?
Conagra Brands owns approximately 25 packaged food brands across frozen meals, frozen vegetables, shelf-stable grocery, meat snacks, and dairy. Its most recognized brands include Healthy Choice, Birds Eye, Slim Jim, Duncan Hines, Hunt's, Orville Redenbacher's, Marie Callender's, Banquet, Vlasic, and Reddi-Wip. The company acquired many of these brands through acquisitions, most notably the $10.9 billion Pinnacle Foods deal in 2018.
Is Conagra Brands publicly traded?
Yes, Conagra Brands trades on the New York Stock Exchange under ticker CAG. The company has been publicly traded for decades and has approximately 478 million shares outstanding. Major institutional shareholders include Vanguard Group, BlackRock, and State Street. No single shareholder holds a controlling stake.
Who founded Conagra Brands?
Conagra was founded in 1919 as Nebraska Consolidated Mills in Grand Island, Nebraska by Frank Little, Lahman H. Baldridge, and Alva Kinney. The company was originally a flour milling operation. It was renamed ConAgra, Inc. in 1971 and later rebranded as Conagra Brands in 2018 following the Pinnacle Foods acquisition.
Where is Conagra Brands headquartered?
Conagra Brands is headquartered in Chicago, Illinois, USA. The company's corporate offices house its executive team, marketing, finance, and administrative functions. Conagra moved its headquarters to Chicago from Omaha, Nebraska in 2016 as part of its transformation under then-CEO Sean Connolly.
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How many brands does Conagra Brands own?
Conagra Brands owns approximately 25 brands across its four business segments. The exact count fluctuates as the company acquires and divests brands. Its largest brands by revenue are Birds Eye, Healthy Choice, Slim Jim, and Hunt's. The company does not publicly disclose individual brand revenue figures.
Who owns Conagra Brands?
Conagra Brands is a publicly traded corporation owned by its shareholders. Ownership is broadly distributed among institutional investors, mutual funds, and individual shareholders. No single shareholder or family holds a controlling stake. The company is governed by a board of directors elected by shareholders, with John Brase serving as president and CEO as of July 2026.
What is Conagra Brands' revenue?
Conagra Brands reported net sales of approximately $11.3 billion for fiscal year 2026 (ended May 31, 2026), a decrease of 2.9% from the prior year. The company generated adjusted EPS of $1.72 and free cash flow of $979 million. For FY2027, Conagra projects organic net sales to decline 1% to 3%.
- Founded: 1919
- Headquarters: Chicago, Illinois, USA
- Company Type: Publicly Traded
- Stock: NYSE: CAG
- Revenue: $11.3B (FY2026)
- Employees: ~18,000
Where Is Slim Jim Made / Based?
- Headquarters: Chicago, Illinois, USA
Slim Jim Categories & Tags
Slim Jim Recalls & Controversies
Nutritional profile: Processed-meat positioning draws standard scrutiny amid shifting snacking preferences toward protein-focused products, which also benefits the brand.
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No defining controversies are on record.
Brands Owned by Conagra Brands, Inc.
Food BeverageBanquet
Owned by Conagra Brands, Inc.
The value frozen meals brand of Conagra Brands, known for TV dinners and pot pies since 1953.
frozen-mealstv-dinnersvalue-food
Food BeverageBirds Eye
Owned by Conagra Brands, Inc.
Iconic frozen vegetable and food brand named after Clarence Birdseye, the inventor of modern quick-freeze food preservation. In the United States, Birds Eye is owned by Conagra Brands; in the UK and Europe, it is owned by Nomad Foods.
frozen-foodfrozen-vegetablesfood-brand
Food BeverageDuncan Hines
Owned by Conagra Brands, Inc.
The baking mixes brand of Conagra Brands, covering cake mixes, frostings, and brownie kits, named for the food critic Duncan Hines.
bakingcake-mixdesserts
Food BeverageHealthy Choice
Owned by Conagra Brands, Inc.
American better-for-you frozen meal brand created by Conagra Brands in 1989 after CEO Charles Harper's heart attack, offering reduced-sodium and lower-calorie frozen entrees, bowls, and meals.
frozen-foodbetter-for-youhealthy-eating
Food BeverageHebrew National
Owned by Conagra Brands, Inc.
American kosher hot dog and deli meat brand founded in 1905, owned by Conagra Brands and known for its "We answer to a higher authority" slogan.
hot-dogskosherdeli-meat
Food BeverageHunt's
Owned by Conagra Brands, Inc.
The tomato products brand of Conagra Brands, covering canned tomatoes, ketchup, pasta sauces, and tomato sauces since 1888.
tomatoesketchuppasta-sauce
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Slim Jim Ownership: Pros & Cons
Advantages
- +Category-leading share in meat sticks
- +Iconic marketing identity with generational recognition
- +Protein-snacking trend tailwind
- +Convenience-store distribution strength
Considerations
- -Processed-meat health perceptions
- -Jack Link's and private-label competition
- -Single-category concentration
Frequently Asked Questions About Slim Jim
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Sources & Further Reading
- Slim Jim official website
- Conagra Brands company page - /companies/conagra-brands
Competitors to Slim Jim
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Conagra Brands | USA | 1965 | Mass market | United states | All Genders |
Learn More About Competitors
Competitive Analysis
Market Positioning: Slim Jim competes with 1 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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Independent Alternatives to Slim Jim
Looking for brands with different ownership structures? These similar brands are not owned by Conagra Brands, Inc., giving you alternative choices that support different corporate structures.
Food BeverageBaby Ruth
Owned by Ferrero
American chocolate candy bar with peanuts, caramel, and chocolate, founded in 1921 by Curtiss Candy Company and owned by Ferrero Group since January 2018.
chocolateconfectionerycandy
Privately Owned
Baby Ruth is privately owned, unlike Slim Jim which is under a publicly traded parent company.
Food BeverageCheez-It
Owned by Mars, Incorporated
American brand of cheese cracker snacks owned by Mars, Incorporated through its Kellanova subsidiary. Created in 1921 in Dayton, Ohio.
snackscrackerscheese
Privately Owned
Cheez-It is privately owned, unlike Slim Jim which is under a publicly traded parent company.
Food BeverageJammie Dodgers
Owned by Burton's Biscuit Company
British jam-filled biscuit brand created in 1960, owned by Burton's Biscuit Company, part of the Ferrero Group since 2020.
biscuitsjam-filledcookies
Privately Owned
Jammie Dodgers is privately owned, unlike Slim Jim which is under a publicly traded parent company.
Food BeverageKeebler
Owned by Ferrero
American cookie brand founded in 1853 in Philadelphia, owned by Ferrero since the July 2019 acquisition of Kellogg's cookie business for $1.3 billion.
cookiessnacksbaked-goods
Privately Owned
Keebler is privately owned, unlike Slim Jim which is under a publicly traded parent company.
Food BeverageM&M's
Owned by Mars, Incorporated
Candy-coated chocolate confections produced by Mars, Incorporated, one of the world's best-selling candy brands since 1941.
candychocolateconfectionery
Privately Owned
M&M's is privately owned, unlike Slim Jim which is under a publicly traded parent company.
Food BeverageNutri-Grain
Owned by Mars, Incorporated
Kellogg-created breakfast bar and cereal brand dating to 1976, owned by Mars, Incorporated through Kellanova since December 2025.
breakfast-barscereal-barssnacks
Privately Owned
Nutri-Grain is privately owned, unlike Slim Jim which is under a publicly traded parent company.
Conagra Brands, Inc. Stock Information
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Jobs at Conagra Brands, Inc.
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