Who Owns Sky News?
Sky News Australia is owned by News Corp Australia, a subsidiary of American media conglomerate News Corporation. The news channel operates as part of News Corp's Australian media portfolio with headquarters in Sydney, New South Wales.
Parent Company
News Corp Australia
Founded
1996
Status
Private
Headquarters
Sydney, New South Wales, Australia
Who Owns Sky News?
- Parent Company: News Corp Australia
- Ownership Type: Wholly owned
- Company Type: Publicly Traded
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Sky News | News Corp Australia | Wholly owned |
History of Sky News
- Founded: 1996
- Founders: Kerry Packer, News Corporation
Sky News Australia was launched in 1996 as a joint venture between Publishing and Broadcasting Limited (PBL) and News Corporation. This founding vision demonstrated exceptional insight into the growing demand for media entertainment solutions while establishing a distinctive approach that would define the media entertainment category for generations. The channel was established to provide 24-hour news coverage to Australian audiences, competing with other news services. This strategic positioning demonstrated Sky News Australia's exceptional ability to create differentiated media entertainment solutions while maintaining consistent brand positioning and quality standards that would define the brand for decades.
Throughout the late 1990s and 2000s, Sky News Australia developed its news programming and expanded its reach across Australian television platforms. This period of excellence demonstrated Sky News Australia's exceptional ability to scale operations while maintaining consistent brand positioning and quality standards across multiple media entertainment segments. The channel established itself as a significant voice in Australian news and current affairs, particularly through its opinion and analysis programming. This strategic diversification demonstrated Sky News Australia's exceptional ability to serve multiple consumer segments while maintaining its core brand identity and market leadership in the media entertainment industry.
In 2016, News Corporation acquired full ownership of Sky News Australia, making it a wholly-owned subsidiary of News Corp Australia. This continued evolution demonstrated Sky News Australia's exceptional ability to maintain market relevance while adapting to changing media entertainment requirements and technological advancements. Under full News Corp ownership, the channel has expanded its digital presence and developed new programming formats. This continued excellence demonstrates Sky News Australia's exceptional ability to maintain market leadership while adapting to changing media entertainment dynamics and regulatory requirements. This strategic integration demonstrated Sky News Australia's exceptional ability to integrate into larger media entertainment corporations while maintaining its core brand identity and cultural significance in the news-channel industry.
The 2020s have seen Sky News Australia increase its influence in Australian media, particularly through its digital platforms and social media presence. This continued evolution demonstrated Sky News Australia's exceptional ability to maintain market relevance while adapting to changing media entertainment requirements and corporate dynamics. The channel continues to provide 24-hour news coverage while expanding its commentary and analysis programming. This continued success represents a significant milestone in the evolution of news-channel and consumer-focused media entertainment solutions. This strategic partnership demonstrated Sky News Australia's exceptional ability to leverage corporate resources while maintaining its distinct media entertainment identity and market leadership. This continued excellence demonstrates Sky News Australia's exceptional ability to maintain market leadership while adapting to changing media entertainment dynamics and regulatory requirements. This strategic integration demonstrated Sky News Australia's exceptional ability to integrate into larger media entertainment corporations while maintaining its core brand identity and cultural significance in the news-channel industry. This continued success represents a significant milestone in the evolution of news-channel and consumer-focused media entertainment solutions. This strategic partnership demonstrated Sky News Australia's exceptional ability to leverage corporate resources while maintaining its distinct media entertainment identity and market leadership. This continued excellence demonstrates Sky News Australia's exceptional ability to maintain market leadership while adapting to changing media entertainment dynamics and regulatory requirements. This strategic integration demonstrated Sky News Australia's exceptional ability to integrate into larger media entertainment corporations while maintaining its core brand identity and cultural significance in the news-channel industry.
About News Corp Australia
News Corporation is an American media conglomerate controlled by the Murdoch family and publicly traded on NASDAQ under ticker NWSA. The company operates extensive media assets across the United States, United Kingdom, Australia, and other international markets.
News Corporation generates annual revenue exceeding $10 billion and serves billions of consumers through its various media properties including newspapers, television networks, digital platforms, and book publishing.
The company's Australian operations represent a significant and profitable part of the global News Corporation portfolio, with News Corp Australia serving as the subsidiary managing Australian media assets and operations.
- Founded: 1923
- Headquarters: Sydney, New South Wales, Australia
- Company Type: Publicly Traded
Where Is Sky News Made / Based?
- Headquarters: Sydney, New South Wales, Australia
- Manufacturing / Operations: Australia, International news gathering
Sky News Ownership: Pros & Cons
Advantages
- +Strong backing from News Corp's global media resources and expertise
- +Established position in Australian 24-hour news market
- +Access to international news gathering and reporting capabilities
- +Successful digital platform expansion and online presence
- +Strong brand recognition in Australian news media
Considerations
- -Perceived political alignment affecting audience perception and credibility
- -Competition from other 24-hour news services and digital news platforms
- -Need to balance traditional broadcasting with digital transformation
- -Dependence on News Corp's strategic direction and resource allocation
- -Regulatory scrutiny of media ownership and market concentration
Frequently Asked Questions About Sky News
Where to Buy
Disclosure: We may earn commission from purchasesCompetitors to Sky News
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Nine Entertainment | Australia | 1854 | Mass Market | Global | All Genders | |
| Warner Bros Discovery | USA | 1980 | Mass Market | North America | All Genders | |
| Guardian Media Group | United Kingdom | 1821 | Mass Market | Global | All Genders | |
| The New York Times Company | USA | 1851 | Mass Market | North America | All Genders | |
| Telegraph Media Group | United Kingdom | 1855 | Mass Market | Global | Male | |
| Nine Entertainment | Australia | 1956 | Mass Market | Global | Male |
Learn More About Competitors

The Age
Owned by Nine Entertainment
Australian daily newspaper based in Melbourne, Victoria, providing news, politics, business, sport, and cultural coverage across print and digital platforms.

CNN
Owned by Warner Bros. Discovery
American multinational news-based television channel and flagship property of Warner Bros. Discovery's CNN Worldwide division.

The Guardian
Owned by Guardian Media Group
British national newspaper and digital media company providing news, politics, opinion, culture, and lifestyle content across print and digital platforms.

The New York Times
Owned by The New York Times Company
American newspaper and digital media company founded in 1851, owned by The New York Times Company (NYSE: NYT) and serving over 11 million digital subscribers globally.

The Telegraph
Owned by Telegraph Media Group Limited
British national newspaper founded in 1855, currently controlled by RedBird IMI under a loan arrangement, with Daily Mail and General Trust (DMGT) having announced a £500 million deal to acquire it in November 2025, subject to a UK government public interest investigation launched in February 2026.

Channel 9
Owned by Nine Entertainment
Australian free-to-air television network providing news, sports, entertainment, and drama programming across Australia through broadcast television and digital platforms.
Competitive Analysis
Market Positioning: Sky News competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Jobs at News Corp Australia
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