Who Owns Selina?

Rafi Museri and Daniel Rudasevski founded Selina in 2014 in Panama, opening early properties in Central America and building a brand around digital nomads: hybrid hotels with dorm rooms, private suites, co-working spaces, yoga classes, and social programming.

The model scaled rapidly through a lease-heavy structure, reaching 163 destinations across Latin America, Europe, Israel, and the United States by 2023 and attracting venture backing at unicorn valuations. But occupancy hovered near 47 percent, the company carried significant lease obligations, and losses persisted.

In October 2022 Selina Hospitality PLC listed on Nasdaq via a merger with BOA Acquisition Corp at a valuation up to $1.2 billion, with plans to reach 40,000 new beds. Rising interest rates, continued negative EBITDA, and a collapsing share price left the company unable to fund its lease commitments.

The board put Selina into UK administration on July 22, 2024, FTI Consulting ran an accelerated sale, and Collective Hospitality bought the operating subsidiaries on August 22, 2024. Nasdaq delisted SLNA on September 30, 2024. Collective's subsequent turnaround reduced the estate by about 60 percent and began rebranding surviving properties toward Socialtel and themed sub-brands.