Collective Hospitality Pte Ltd

Who owns Collective Hospitality?
Collective Hospitality is privately held, founded and led by Gary Murray within the Destination Group, which Murray established in 1996.

Does Collective Hospitality own Selina?
Yes. Collective Hospitality acquired the majority of Selina Hospitality PLC's operating subsidiaries in August 2024 after the listed company entered administration. It has since reduced the estate to roughly 40 properties.

Is Collective Hospitality publicly traded?
No. The company is private. Its predecessor discussion of raising $50 million in preferred equity involves a private capital partner, not a listing.

Where is Collective Hospitality based?
The company is headquartered in Singapore, with an operations base in Bangkok, Thailand.

What happened to Selina after the acquisition?
Collective trimmed the portfolio from approximately 100 properties to about 40 and is repositioning surviving hotels under its Socialtel brand and three sub-brands covering party, wellness, and surf concepts.

Gary Murray founded Destination Group in 1996, building a track record in Southeast Asian hotel repositioning and expanding into food and beverage through Destination Eats. Collective Hospitality formed within that ecosystem to serve younger traveler segments that traditional hotels underserved, developing the Slumber Party, Bodega, and Socialtel brands across Thailand and neighboring markets.

The opportunity that transformed the company arrived in July 2024, when Selina Hospitality PLC, the Nasdaq-listed digital nomad hotel group that had gone public via SPAC in 2022 at a $1.2 billion valuation, entered administration in the UK. FTI Consulting's joint administrators ran an accelerated sales process, and on August 22, 2024, Collective acquired the majority of Selina's operating subsidiaries.

The turnaround plan Murray described to Hotel Investment Today involved cutting costs, paying down lease obligations through a roughly $50 million preferred equity raise, and pushing occupancy past 50 percent toward a 70 percent target. Execution proved harder than expected: Collective trimmed the inherited portfolio from about 100 properties to 40, repositioning surviving assets under the Socialtel banner and three sub-brands covering party, wellness, and surf camp concepts.

By late 2026, the Selina name persists on a reduced estate while Murray pursues a partnership with a major global brand to accelerate distribution and credibility.

The main scrutiny facing Collective concerns the Selina transition: former customers and stakeholders of the public entity saw deposits and arrangements disrupted by the 2024 administration and asset sale, and property owners have negotiated lease changes as the portfolio was cut from roughly 100 to 40 hotels. The group is a private company with limited disclosure.