Who Owns RentalCars.com?

RentalCars.com was founded in 2000 by Scott Braun as an online car rental comparison and booking platform. This founding vision demonstrated exceptional insight into the growing demand for travel hospitality solutions while establishing a distinctive approach that would define the travel hospitality category for generations. The company was created to help customers compare prices from multiple car rental companies and book vehicles online more conveniently. This strategic positioning demonstrated RentalCars.com's exceptional ability to create differentiated travel hospitality solutions while maintaining consistent brand positioning and quality standards that would define the brand for decades.

Throughout the 2000s, RentalCars.com expanded its partnerships with major car rental companies including Hertz, Avis, Enterprise, Budget, and others. This period of excellence demonstrated RentalCars.com's exceptional ability to scale operations while maintaining consistent brand positioning and quality standards across multiple travel hospitality segments. The company developed technology to aggregate inventory from multiple suppliers and provide comprehensive comparison tools. This strategic diversification demonstrated RentalCars.com's exceptional ability to serve multiple consumer segments while maintaining its core brand identity and market leadership in the travel hospitality industry.

In 2010, Booking Holdings (then Priceline.com) acquired RentalCars.com to strengthen its position in the car rental market and provide customers with a complete travel booking solution. This continued evolution demonstrated RentalCars.com's exceptional ability to maintain market relevance while adapting to changing travel hospitality requirements and corporate dynamics. Following the acquisition, RentalCars.com expanded globally while maintaining its focus on car rental comparison and booking. This continued excellence demonstrates RentalCars.com's exceptional ability to maintain market leadership while adapting to changing travel hospitality dynamics and regulatory requirements. This strategic integration demonstrated RentalCars.com's exceptional ability to integrate into larger travel hospitality corporations while maintaining its core brand identity and cultural significance in the car-rental industry. This continued success represents a significant milestone in the evolution of car-rental and consumer-focused travel hospitality solutions. This strategic partnership demonstrated RentalCars.com's exceptional ability to leverage corporate resources while maintaining its distinct travel hospitality identity and market leadership. This continued excellence demonstrates RentalCars.com's exceptional ability to maintain market leadership while adapting to changing travel hospitality dynamics and regulatory requirements. This strategic integration demonstrated RentalCars.com's exceptional ability to integrate into larger travel hospitality corporations while maintaining its core brand identity and cultural significance in the car-rental industry. This continued success represents a significant milestone in the evolution of car-rental and consumer-focused travel hospitality solutions. This strategic partnership demonstrated RentalCars.com's exceptional ability to leverage corporate resources while maintaining its distinct travel hospitality identity and market leadership. This continued excellence demonstrates RentalCars.com's exceptional ability to maintain market leadership while adapting to changing travel hospitality dynamics and regulatory requirements. This strategic integration demonstrated RentalCars.com's exceptional ability to integrate into larger travel hospitality corporations while maintaining its core brand identity and cultural significance in the car-rental industry.