Who Owns OpenTable?
OpenTable is owned by Booking Holdings, a publicly traded American multinational company traded on NASDAQ under ticker BKNG. OpenTable was acquired by Booking Holdings in 2014 and is headquartered in San Francisco, California, USA.
Parent Company
Booking Holdings
Acquired
2014
Status
Publicly Traded
Headquarters
San Francisco, California, USA
Who Owns OpenTable?
- Parent Company: Booking Holdings
- Ownership Type: Wholly owned
- Acquisition Year: 2014
- Company Type: Publicly Traded
- Stock Ticker: NASDAQ: BKNG
| Brand | Parent Company | Ownership Type |
|---|---|---|
| OpenTable | Booking Holdings | Wholly owned |
History of OpenTable
- Founded: 1998
- Founders: Chuck Templeton
- Acquired by Booking Holdings: 2014
OpenTable was founded in 1998 by Chuck Templeton in San Francisco, California, as one of the first online restaurant reservation platforms. This founding vision demonstrated exceptional insight into the growing demand for travel hospitality solutions while establishing a distinctive approach that would define the travel hospitality category for generations. The company was created to help restaurants manage their reservations more efficiently and allow diners to book tables online. This strategic positioning demonstrated OpenTable's exceptional ability to create differentiated travel hospitality solutions while maintaining consistent brand positioning and quality standards that would define the brand for decades.
Throughout the 2000s, OpenTable expanded rapidly across the United States and internationally, partnering with thousands of restaurants and developing sophisticated reservation management software. This period of excellence demonstrated OpenTable's exceptional ability to scale operations while maintaining consistent brand positioning and quality standards across multiple travel hospitality segments. The company went public in 2009 on the NASDAQ stock exchange under the ticker symbol OPEN. This strategic diversification demonstrated OpenTable's exceptional ability to serve multiple consumer segments while maintaining its core brand identity and market leadership in the travel hospitality industry.
In 2014, Booking Holdings acquired OpenTable, recognizing the strategic value of combining travel bookings with dining reservations. This continued evolution demonstrated OpenTable's exceptional ability to maintain market relevance while adapting to changing travel hospitality requirements and corporate dynamics. This continued excellence demonstrates OpenTable's exceptional ability to maintain market leadership while adapting to changing travel hospitality dynamics and regulatory requirements. This strategic integration demonstrated OpenTable's exceptional ability to integrate into larger travel hospitality corporations while maintaining its core brand identity and cultural significance in the restaurant-reservations industry. Following the acquisition, OpenTable continued to expand globally while developing new features for both diners and restaurants. This continued success represents a significant milestone in the evolution of restaurant-reservations and consumer-focused travel hospitality solutions. This strategic partnership demonstrated OpenTable's exceptional ability to leverage corporate resources while maintaining its distinct travel hospitality identity and market leadership. This continued excellence demonstrates OpenTable's exceptional ability to maintain market leadership while adapting to changing travel hospitality dynamics and regulatory requirements. This strategic integration demonstrated OpenTable's exceptional ability to integrate into larger travel hospitality corporations while maintaining its core brand identity and cultural significance in the restaurant-reservations industry.
About Booking Holdings
What does Booking Holdings own?
Booking Holdings owns Booking.com (world's largest online accommodation platform), Priceline (U.S. online travel agency), Agoda (Asian hotel booking), KAYAK (travel metasearch), OpenTable (restaurant reservations), and Rentalcars.com. Booking.com is the company's largest and most important brand.
Is Booking Holdings publicly traded?
Yes, Booking Holdings Inc. trades on NASDAQ under ticker symbol BKNG. The company has no controlling shareholder, with ownership distributed among institutional investors including Vanguard Group and BlackRock.
What is Booking Holdings' annual revenue?
In FY2024, Booking Holdings reported gross travel bookings of approximately $166 billion, up 10% year-over-year, and adjusted earnings of more than $8 billion, up 17% year-over-year. Adjusted EBITDA was approximately $9.94 billion.
Who founded Booking Holdings?
Booking Holdings was founded in 1997 by Jay Walker as Priceline.com in Norwalk, Connecticut. The company was renamed Booking Holdings in 2018 to reflect the prominence of Booking.com, which was acquired in 2005 for approximately $133 million and grew to become the world's largest online accommodation platform.
What is Booking.com?
Booking.com is the world's largest online accommodation booking platform, offering more than 28 million listings of hotels, apartments, homes, and other accommodations in more than 220 countries and territories. It is headquartered in Amsterdam, Netherlands, and is the dominant brand in European online hotel booking.
What is the Connected Trip?
The Connected Trip is Booking Holdings' strategic vision to integrate all aspects of travel planning and booking across its brands, allowing travelers to plan, book, and manage their entire trip (flights, accommodation, car rental, activities, dining) through a seamless, personalized experience powered by AI and data.
- Founded: 1997
- Headquarters: Norwalk, Connecticut, USA
- Company Type: Publicly Traded
- Stock: NASDAQ: BKNG
Where Is OpenTable Made / Based?
- Headquarters: San Francisco, California, USA
- Manufacturing / Operations: United States, Canada, United Kingdom, Various global offices
Brands Owned by Booking Holdings
- Agoda - Singapore-based online travel platform and hotel booking service specializing in...
- Booking.com - Dutch online accommodation booking platform and digital travel technology compan...
- Priceline - American online travel agency and booking platform known for its "Name Your Pric...
- RentalCars.com - Online car rental booking platform that allows customers to compare prices and b...
OpenTable Ownership: Pros & Cons
Advantages
- +Largest restaurant reservation network globally with extensive restaurant partnerships
- +Advanced restaurant management software and analytics tools
- +Strong brand recognition in dining reservations market
- +Mobile app with easy booking and management features
- +Loyalty program and dining rewards for customers
- +Integration with travel booking through Booking Holdings ecosystem
Considerations
- -Service fees and subscription charges for restaurants
- -Competition from other reservation platforms and direct restaurant bookings
- -Customer service quality can vary by region and restaurant
- -Dependence on restaurant adoption and participation
- -Limited availability in smaller markets and rural areas
Frequently Asked Questions About OpenTable
Competitors to OpenTable
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Expedia Group | USA | 1991 | Mass Market | North America | All Genders | |
| Expedia Group | Australia | 2000 | Mass Market | Global | All Genders | |
| Expedia Group | USA | 1996 | Mass Market | North America | All Genders |
Learn More About Competitors

Hotels.com
Owned by Expedia Group
Online accommodation booking platform specializing in hotel reservations, vacation rentals, and other lodging options worldwide.

Wotif
Owned by Expedia Group
Australian online travel booking platform founded in 2000 by Graeme Wood, acquired by Expedia Group in 2014 for approximately US$657 million and now operating as part of Expedia Group's Australian portfolio.

Expedia
Owned by Expedia Group
American online travel agency and metasearch engine that allows consumers to book flights, hotels, car rentals, cruises, and vacation packages.
Competitive Analysis
Market Positioning: OpenTable competes with 3 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Booking Holdings Stock Information
Jobs at Booking Holdings
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